The Future of Cause Marketing (Mashable Social Good Conference)
090425 Snooth Mashable Presentation
description
Transcript of 090425 Snooth Mashable Presentation
![Page 1: 090425 Snooth Mashable Presentation](https://reader036.fdocuments.us/reader036/viewer/2022081821/54b6ae6f4a795995038b4584/html5/thumbnails/1.jpg)
www.snooth.com
SnoothBuilt in NYC
April 2009
![Page 2: 090425 Snooth Mashable Presentation](https://reader036.fdocuments.us/reader036/viewer/2022081821/54b6ae6f4a795995038b4584/html5/thumbnails/2.jpg)
www.snooth.com
What is Snooth?
Global marketplace for wine– Discovery– Price comparison shopping– Recommendations– Cellar management etc.
Site launched June 2007
World’s largest wine site– 1.1 million wines– 2.2 million ratings
![Page 3: 090425 Snooth Mashable Presentation](https://reader036.fdocuments.us/reader036/viewer/2022081821/54b6ae6f4a795995038b4584/html5/thumbnails/3.jpg)
www.snooth.com
Cut to the chase
• The problem with being a “small company”– The 2 types of small company
• Groucho Marx syndrome– Getting the first win
• Negotiate or Compromise?– Just close the deal
• Startup = F1 race car– Single goal, single minded, single use
• Business = Chevy pick up truck– Backups, customer service, accounts receivable, accounting etc
![Page 4: 090425 Snooth Mashable Presentation](https://reader036.fdocuments.us/reader036/viewer/2022081821/54b6ae6f4a795995038b4584/html5/thumbnails/4.jpg)
www.snooth.com
Open Source Rules
Invent the racecar, not the wheel– Use what’s there– Use what’s free– Use what’s open– Use all of it
Benefit from a thriving community– Others have been there: Google
it!– Ask the mailing list– Listen to the bloggers
Give back to the virtuous cycle– Post your solutions– Join the discussion
![Page 5: 090425 Snooth Mashable Presentation](https://reader036.fdocuments.us/reader036/viewer/2022081821/54b6ae6f4a795995038b4584/html5/thumbnails/5.jpg)
www.snooth.com
SnoothBuilt in NYC
April 2009