09 Tourism JBIMS
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Transcript of 09 Tourism JBIMS
7/28/2019 09 Tourism JBIMS
http://slidepdf.com/reader/full/09-tourism-jbims 1/42
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India draws more than 2.5 million foreign tourists
annually. The primary factor that motivates majority
of the foreign tourists to visit India is the country’sbountiful nature, snow-covered mountains in the
Himalayas, colorful deserts in Rajasthan, beautiful
beaches in Goa, Kerala and Orissa and tropical lush
green forests spread far and wide in most parts of the country. Beside the nature, the country’s rich
cultural heritage has been a tremendous attraction
to a large number of foreign visitors. The diversityin climate, religion, language and traditions has
always been a matter of curiosity for the people of
other countries.
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EXPECTATIONS BEFORE VISITING
INDIA
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8%
10%
33%32%
13%
4%
Expectations Before Visiting India
No Idea
Very Low ExpectationLow Expectation
Moderate Expectation
High Expectation
Very High Expectation'
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8%
10%
33%32%
13%
4%
Expectations Before Visiting India
No Idea
Very Low ExpectationLow Expectation
Moderate Expectation
High Expectation
Very High Expectation'
7/28/2019 09 Tourism JBIMS
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8%
10%
33%32%
13%
4%
Expectations Before Visiting India
No Idea
Very Low ExpectationLow Expectation
Moderate Expectation
High Expectation
Very High Expectation'
7/28/2019 09 Tourism JBIMS
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8%
10%
33%32%
13%
4%
Expectations Before Visiting India
No Idea
Very Low ExpectationLow Expectation
Moderate Expectation
High Expectation
Very High Expectation'
7/28/2019 09 Tourism JBIMS
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8%
10%
33%32%
13%
4%
Expectations Before Visiting India
No Idea
Very Low Expectation
Low Expectation
Moderate Expectation
High Expectation
Very High Expectation'
7/28/2019 09 Tourism JBIMS
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8%
10%
33%32%
13%
4%
Expectations Before Visiting India
No Idea
Very Low Expectation
Low Expectation
Moderate Expectation
High Expectation
Very High Expectation'
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VIEWS AFTER VISITING INDIA
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5%9%
30%
33%
23%
Views after Visiting India
Very Dissatisfied
Dissatisfied
Neither Satisfied nor
Satisfied
Satisfied
Delighted
7/28/2019 09 Tourism JBIMS
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5%9%
30%
33%
23%
Views after Visiting India
Very Dissatisfied
Dissatisfied
Neither Satisfied nor
Satisfied
Satisfied
Delighted
7/28/2019 09 Tourism JBIMS
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5%9%
30%
33%
23%
Views after Visiting India
Very Dissatisfied
Dissatisfied
Neither Satisfied nor
Satisfied
Satisfied
Delighted
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5%9%
30%
33%
23%
Views after Visiting India
Very Dissatisfied
Dissatisfied
Neither Satisfied nor
Satisfied
Satisfied
Delighted
7/28/2019 09 Tourism JBIMS
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5%9%
30%
33%
23%
Views after Visiting India
Very Dissatisfied
Dissatisfied
Neither Satisfied nor
Satisfied
Satisfied
Delighted
7/28/2019 09 Tourism JBIMS
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5%9%
30%
33%
23%
Views after Visiting India
Very Dissatisfied
Dissatisfied
Neither Satisfied nor
Satisfied
Satisfied
Delighted
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MISCELLANEOUS
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100%
EVER VISITED INDIA
YES NO
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90%
10%
OVERALL SATISFACTION
NOT AT ALL
SATISFIED
DISSATISFIED
NEITHER DISSATISFIED
NOR SATISFIED
SATISFIED
EXTREMELY
SATISFIED
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30%
43%
27%
OVERALL PERCEPTION
NOT AT ALL
SATISFIED
DISSATISFIED
NEITHER
DISSATISFIED
NOR SATISFIED
SATISFIED
EXTREMELY
SATISFIED
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20%
27%
53%
VISIT RECOMMENDATION TOFAMILY FRIENDS
NEVER
RARELY
SOMETIMES
ALMOST
ALWAYS
ALWAYS
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20%
27%
53%
REPEAT VISIT
DEFINETELY
NOT
PROBABLY
NOT
UNDECIDED
PROBABLY
WOULD
DEFINETELY
WOULD
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PRIORITIES OF A TOURIST
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14%
48%
38%
TRANSPORTATION AVAILABILITY
LEAST
IMP
IMP
NEITHER
IMP
VIMP
MOST IMP
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10%
11%
36%
43%
ACCOMODATION AVAILABILITY
LEAST
IMP
IMP
NEITHER
IMP
VIMP
MOST IMP
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18%
22%
39%
21%
FRIENDLINESS OF PEOPLE
LEAST
IMP
IMP
NEITHER
IMP
VIMP
MOST IMP
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10%
38%52%
CLEANLINESS
LEAST
IMP
IMP
NEITHER
IMP
VIMP
MOST
IMP
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14%
14%
41%
31%
RESTAURANT SERVICES
LEAST
IMP
IMP
NEITHER IMP
VIMP
MOST
IMP
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10%
19%
13%48%
10%
PROPER SIGNAGE TO GUIDE YOU
LEAST
IMP
IMP
NEITHER IMP
VIMP
MOST
IMP
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ACTIVITIES IMPORTANCE WHEN ON
TOUR
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23%
10%
13%
54%
TO RELIEVE THE STRESS
NI
LEAST IMP
NEUTRAL
IMP
VIMP
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27%
7%
40%
13%
13%
FOR FAMILY
NI
LEAST
IMP
NEUTRAL
IMP
VIMP
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3%
40%
57%
LEARNING THE CULTURE
NI
LEAST IMP
NEUTRAL
IMP
VIMP
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3%
97%
EXPERIENCE
NI
LEAST IMP
NEUTRAL
IMP
VIMP
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44%
13%
17%
23%
3%
SIGHTSEEING
NI
LEAST IMP
NEUTRAL
IMP
VIMP
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44%
13%
17%
23%
3%
EAT & DRINK IN PEACE
NI
LEAST IMP
NEUTRAL
IMP
VIMP
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The respondent tourists were asked about
his/her country of origin.It was observed during the survey that
respondent tourists came from a large number
of countries spread almost in all the
continents.
The maximum inflow of tourists, as observed
in the survey, was from USA (40%), followed
by Europe (28%), Asia(20%) and Australia(12%).
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VIEWS
Positives: Good food, diversified places and culture. Well guidedtourist spots.
Negatives: Visa regulations,
Rickshaw fares.
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It was found that about 33% of the foreign
tourists responding to the survey had spent a week or less in India.
Another 27% had stayed for periods ranging
between 8 days and two weeks. About 28% of the visiting foreigners had spent
between 15 days and one month.
Only 10% of the respondents had stayedbeyond one month and up to 90 days, while
about 2% had spent above 90 days.