New Trends in Media for Engaging Candidates

Vicki Z. Lauter

Z=mc2

April 21, 2008

Agenda

• Survey results • Zappos • JobAngels • Experts & Various Media Options

– Twitter– Mobile– NING– Other

• Final Thoughts

Job Seekers Media Survey – Industry Responses

Consulting23%

HR17% Health Care

9%

Marketing7%

IT7%

Other37%

Job Seekers Media Survey – Job Search Status

0%

20%

40%

60%

80%

100%

120%

18-25 26-35 36-45 46-55 56-65 65+

Looking Not Looking

Job Seekers Media Survey – Media Usage

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

18-25 26-35 36-45 46-55 56-65 65+

New Media Only Traditional Media Only Both Neither

•http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success

Job Seekers Media Survey – “New” Media Used

Craigslist

0%

10%

20%

30%

40%

50%

60%

70%

80%

18-25 26-35 36-45 46-55 56-65 65+

Facebook

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

18-25 26-35 36-45 46-55 56-65 65+

LinkedIn

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

18-25 26-35 36-45 46-55 56-65 65+

Twitter

0%

10%

20%

30%

40%

50%

60%

18-25 26-35 36-45 46-55 56-65 65+

Job Seekers Media Survey - Networking & Recruiters

Networking with Peers

0%

20%

40%

60%

80%

100%

120%

18-25 26-35 36-45 46-55 56-65 65+

Recruiters

0%

10%

20%

30%

40%

50%

60%

70%

80%

18-25 26-35 36-45 46-55 56-65 65+

Job Seekers Media Survey - Comments

• Monster and CareerBuilder have always irritated me because posting anything there has typically resulted in being inundated by the spawn of Satan (i.e., recruiters)

• Social media is great for the big picture but there is nothing more effective than personal networking.

• I have blindly submitted my resume online but with very little success. Networking provided the results.

• You just have to do it all - you're marketing yourself and the bigger the audience, the better the results.

• I think the future lies in sites like Facebook and Twitter and other social networking sites.

• I usually try to find someone I know via LinkedIn in the company I am applying to and try to get my resume in front of an actual recruiter.

How Zappos Does It

• It’s all about the Culture– Twitter– Face Book– Company Website– Jobvite

JobAngels

• On Twitter http://twitter.com/jobangels

• On Face Book http://bit.ly/78laI

• On LinkedIN http://www.jobangels.org/

– Success Stories:

@researchgoddess says…

• Twitter – Observe (follow) those who are important to the people that

are important to YOU– Then formulate a business case

• What is your purpose? • Is it the right tool for your audience? • “Give” before you try to “Get” • Don’t confuse networking and building relationships • Ben Franklin • Twitter is a paradox

Success story

Find her here: http://researchgoddess.wordpress.com/ OR http://twitter.com/researchgoddess

Mobile• Mobile has become the undisputed heavyweight in total usage and

mainstream adoption. According to a Morgan Stanley report, "91% of the planet keep the mobile phone within arm's reach 24/7. It is literally the last thing we look at before we go to sleep and again the first thing we see when we wake up.“

• GSM World and the CTIA recently confirmed that there are now 4 billion mobile phone subscriptions on the planet, vs. just 1 billion PC owners.

• Mobile subscribers now represent 60% of the population and growing.

• In the USA alone, 262 million subscribers contribute to over 75 billion text messages per month.

• Another interesting trend: 12% of US households have abandoned fixed landlines and moved to mobile phones only.

http://bit.ly/4DB0m

http://smseverywhere.com/

Michael Marlatt says…Mobile Recruiting is not just for the younger generation

Other Media • LinkedIN

– Job searches rose 51%in February 2009 over December 2008– Job applicants doubled in last six months– More people adding connections & getting recommendations; even

those employed • http://bit.ly/3KoAl Source: LA Times March 30, 2009

• Ecademy

• Orkut

• NING http://www.ning.com– Build your own community – You make the rules

• Rick Zabor – People Staff• Jim Canto – medXcentral

• VisualCV http://bit.ly/5aNPqSearch for candidates here

NING

• Rick Zabor of People Staff • http://peoplesoftjobleads.ning.com/

– Community for individuals with PeopleSoft experience

– Uses as a way to broadcast relevant information to group

• Encourages group members to share articles & job leads

– Posts folders that link to other websites with related content

– Promotes through his email signature

– Thinks social networking is in its infancy

NINGJim Canto of medXcentral http://medxcentral.ning.com/

– On Twitter http://twitter.com/medxcentral http://twitter.com/medicalnetwork

• Blog back to Twitter page http://medicalindustryonline.blogspot.com

– http://www.thecandidatenetwork.com/mpopsheadquarters.html– http://twitter.com/mpopsjobseekers

• Blog – http://medicaljobseekers.blogspot.com/2009/03/mpops-medical-job-seeke

r-demo1234.html

• Facebook Fan Page

Jim says, “We are all free” and “Don’t have a small town mentality” with regard to social networking communities

VisualCV http://bit.ly/5aNPq

• For Professionals– Visual Resume for employers to search – Showcase your unique skills

• Employers use as a recruiting tool• Business Owners use to promote their

service• Freelance work

– Showcase your creative work – http://unhub.com/michaelmarlatt/8783

In Closing

• Determine YOUR strategy

• Decide which tools are best for your business, and focus on those

• If you aren’t sure or want to know more ask questions of trusted sources

• If at first you don’t succeed….Keep trying

Contact

Vicki Z. Lauter Find me here to find me everywhere:

http://unhub.com/VickiZLauter

404-978-2616

vicki@zmc2.com