09 marketing-communications-strategies-part-1
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Transcript of 09 marketing-communications-strategies-part-1
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Marketing Communications Strategies
Part 1
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Agenda
• How to make strategic marketing communications decisions– The old and new of marketing communications– How to communicate anything to anyone,
anytime– A step-by-step process for designing winning
marketing communication strategies– Measuring the ROI of marketing communications
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Source: Ajay K. Sirsi: Marketing: A Roadmap to Success (Pearson)
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Agenda
• How to make strategic marketing communications decisions– The old and new of marketing communications– How to communicate anything to anyone,
anytime– A step-by-step process for designing winning
marketing communication strategies– Measuring the ROI (Return On Investments) of
marketing communications
![Page 5: 09 marketing-communications-strategies-part-1](https://reader036.fdocuments.us/reader036/viewer/2022081518/547b458eb379596f2b8b4c9f/html5/thumbnails/5.jpg)
Feedback Target’sresponse
Message as received bythe target
Targetevaluates the message
Selectmessage channel
Encode theMessage
Start
Message as intended
NoiseCompeting ads, other salespeople, distractions
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Agenda
• How to make strategic marketing communications decisions– The old and new of marketing communications– How to communicate anything to anyone,
anytime– A step-by-step process for designing winning
marketing communication strategies– Measuring the ROI of marketing
communications
![Page 7: 09 marketing-communications-strategies-part-1](https://reader036.fdocuments.us/reader036/viewer/2022081518/547b458eb379596f2b8b4c9f/html5/thumbnails/7.jpg)
Source: Ajay K. Sirsi: Marketing: A Roadmap to Success (Pearson)
![Page 8: 09 marketing-communications-strategies-part-1](https://reader036.fdocuments.us/reader036/viewer/2022081518/547b458eb379596f2b8b4c9f/html5/thumbnails/8.jpg)
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