09 d31e0018
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7Retail Management?
Introduction, scope and trends in Retailing
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PRESENTED BYPRESENTED BYR NO 09D31E0018R NO 09D31E0018Abdul gouse mdAbdul gouse mdMBA 2MBA 2ndnd YEAR YEARIIETIIET
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Refreshor!!!!
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Distribution Network
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Issues in Retailing
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A Typical Channel of Distribution
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Manufacturer
WholesalerFinal
Consumer
Retailer
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The Retailer’s Role in the Sorting Process (link to Mkt. Mix)
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Special Characteristics Affecting Retailers
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Retailer’sStrategy
Small Average
Sale
Impulse Purchase
Popularityof
Stores
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Customer Service
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Relationship Retailing
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Key Drivers Consumer Pull Rising incomes Explosion of media Change in consumer behavior Consumerism cycle The Rural market: Waking up Supply chain establishment Entry of Corporate sector Expansion of family owned businesses New Entrepreneurs Reducing Brand dominance Foreign retailers seeking entry Technological impact
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