08ea3Absolut Data-India MR Initiatives

8/14/2019 08ea3Absolut Data-India MR Initiatives

http://slidepdf.com/reader/full/08ea3absolut-data-india-mr-initiatives 1/8

Student Initiatives

December 2009



2

AbsolutData/IndiaSpeaks Initiatives

Overall Process

• Selection of project team

• Kickoff meeting (in person)

• Objectives of initiative

• Expectations, responsibilities and deliverables

• Timelines

• Weekly update meetings (in person)

• Interim presentation• Final presentation

Desired Team Characteristics

• Resourceful

•

Commitment to time• Hard working

• Some understanding of market research

• Some exposure to IT/software



3

IndiaSpeaks - Online Qualitative Research

Objective:

• To conceptualize, build and start operating a research module that focuses onqualitative market research, within AbsolutData’s existing proprietary panelIndiaSpeaks

•Prospective users will be Indian and foreign end-clients, research companiesand AbsolutData

Scope of project:

•Assessment of existing business models, comparison of features and offerings,pricing methods, technology employed.

•Recommend/decide exact business model to be employed.

•Recommend/decide technology to be used and how to develop (make vs buydecision).

•Design module (features, look/feel etc).•Develop module (make or buy etc).

• Test module, fix if required.

•Roll out.

•Pilot with project/client – tweak if required.

•Recommend sales method, resources etc.

•Prepare marketing/sales collateral including short pamphlet and web content.

Project timeend to end:

5 weeks



4

IndiaSpeaks – Discussion boards / Blogs / Opinion Polls

Objective:

• To conceptualize, build and start operating a research module that focuses on

research through discussion boards and/or blogs, within AbsolutData’s existingproprietary panel IndiaSpeaks


Scope of project:






•Roll out.





3 weeks



5

AbsolutData/IndiaSpeaks – Facebook Apps

Objective:

• To conceptualize, build and start operating a research modules that focus on

research via Facebook. Different ideas should be conceived after which 2 shallbe developed and rolled out.

•Prospective users will be global end-clients, research companies andAbsolutData. Also to generate panel member engagement (IndiaSpeaks andother TBD).

Scope of project:

•Assessment of existing business models, comparison of features and offerings.

•Recommend/decide exact modules to be developed.




•Roll out.




Project time:Phase 1: 2

weeksPhase 2: 2

weeks



6

IndiaSpeaks – Text/content analysis based research

Objective:

• To conceptualize, build and start operating a research module that focuses on

text based market research. Module would have algorithms that search throughsites, blogs, general web etc and provide insights about specific products/topicsetc.


Scope of project:




•Design module (features, look/feel etc).

•Develop module (make or buy etc).


•Roll out.


•Recommend sales method, resources etc.•Pre are marketin /sales collateral includin short am hlet and web content.


4 weeks



AbsolutData iPhone Application

Objective:

• To develop an iPhone application that enables iPhone owners to take surveys

using their phone.

Scope of project:

•Assessment of existing applications, comparison of features and offerings,pricing methods, technology employed.

•Recommend/decide exact business model to be employed.•Recommend/decide technology to be used and how to develop (make vs buydecision).

•Design module (features, look/feel etc).

•Develop module (make or buy etc).


•Roll out.•Pilot with project/client – tweak if required.




6 weeks



AbsolutData – India CSI

Objective:

• To name & develop AbsolutData’s India consumer sentiment index into a

marketable product.

Background:

• The consumer sentiment index is “inspired” by the Michigan ConsumerSentiment Index.

• The index is based on around 1500 online surveys conducted across major citiesof India.

•AbsolutData has collected data for over 12 months, measuring the ups anddowns in the index.

Scope of project:

•Finalize the methodology of calculation, name and other finer aspects.•Identify Prospective Clients.





3 weeks

08ea3Absolut Data-India MR Initiatives

Documents

Transcript of 08ea3Absolut Data-India MR Initiatives