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    SHRM Foundations 5thDVD

    Filmed at Starbucks Headquarters, Seattle

    Featuring Wayne Cascio, Ph.D.

    Comprehensive Interviews

    Officers, Managers and Employees

    Video OverviewVideo Overview

    SHRM Foundations 5thDVD

    Filmed at Starbucks Headquarters, Seattle

    Featuring Wayne Cascio, Ph.D.

    Comprehensive Interviews

    Officers, Managers and Employees

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    Video SynopsisVideo Synopsis

    Introduction

    A Business of People

    Description ofStarbucks Business

    Mission and GuidingPrinciples

    Corporate Social

    Responsibility Working Environment

    and Trust

    Health Benefits and the

    Relationship with Partners

    The Role of HR

    Advice for Small Companies

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    Company OverviewCompany Overview

    United States:

    50 States + D.C.

    6,281 Company-Operated Stores3,533 Licensed Stores

    International:

    39 Countries

    1,553 Company-Operated Stores

    2,361 JV & Licensed Stores

    United States:

    50 States + D.C.

    6,281 Company-Operated Stores

    3,533 Licensed Stores

    International:

    39 Countries

    1,553 Company-Operated Stores

    2,361 JV & Licensed Stores

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    Company Overview

    Products

    30 Blends of Coffee

    Handcrafted Beverages

    Merchandise

    Fresh Food

    Starbucks Entertainment

    Global Consumer Products

    Starbucks Card

    Brand Portfolio (Tazo, Ethos, Seattles Best)

    Company Overview

    Products

    30 Blends of Coffee

    Handcrafted Beverages

    Merchandise

    Fresh Food

    Starbucks Entertainment

    Global Consumer ProductsStarbucks Card

    Brand Portfolio (Tazo, Ethos, Seattles Best)

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    Company Overview

    Headquarters: Seattle, WA

    IPO: 1992, 165 Stores

    2006 Sales: $7.8 billion

    Employees: 140,000

    Company Overview

    Headquarters: Seattle, WA

    IPO: 1992, 165 Stores

    2006 Sales: $7.8 billion

    Employees: 140,000

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    DiscussionQuestions

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    How can companies build arelationship based on trustwith their employees?

    Provide support

    Share success

    Extend ownership

    How can companies build arelationship based on trustwith their employees?

    Provide support

    Share success

    Extend ownership

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    How does a company live by

    its guiding principles?

    Use them as a point of reference

    Make decisions based on them

    Embed them in interactions withcustomers and partners

    How does a company live by

    its guiding principles?

    Use them as a point of reference

    Make decisions based on them

    Embed them in interactions withcustomers and partners

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    What does workforcediversity mean for anorganization?

    Diverse leadership

    Different styles

    Impact on value

    What does workforcediversity mean for anorganization?

    Diverse leadership

    Different styles

    Impact on value

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    Audit management decisions

    Survey employees

    Act based on frontline feedback

    How does a company remain

    faithful to its mission?

    How does a company remain

    faithful to its mission?

    Audit management decisions

    Survey employees

    Act based on frontline feedback

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    With whom does the companyinteract through CorporateSocial Responsibility?

    Customers

    Suppliers

    Communities

    With whom does the companyinteract through Corporate

    Social Responsibility?

    Customers

    Suppliers

    Communities

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    Put people first

    Accessible top management

    Homogeneous organizationalenvironment

    How do companies create a

    Top-100 environment?

    Put people first

    Accessible top management

    Homogeneous organizationalenvironment

    How do companies create aTop-100 environment?

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    What should companies

    know about trust?

    Trust is earned

    Trust is fragile

    Trust needs to be nurtured

    What should companies

    know about trust?

    Trust is earned

    Trust is fragile

    Trust needs to be nurtured

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    How can health benefits

    contribute to build trust?

    How can health benefits

    contribute to build trust?

    They safeguard employees well-being

    They create engagement

    They are valuable for the employee,for the company and for thecommunity

    They safeguard employees well-being

    They create engagement

    They are valuable for the employee,for the company and for thecommunity

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    What is the role of HR in a

    business made of people?

    What is the role of HR in a

    business made of people?

    Provide strategic input

    Assist the organizations line

    managers

    Promote organizational culture

    Provide strategic input

    Assist the organizations line

    managersPromote organizational culture

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    Financial HistoryFinancial History

    Compoun

    dAnnualGrowthRates

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    ComparisonComparison

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    Five ImportantLessons

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    5 Lessons5 Lessons

    1. Trust is the foundation of performance

    2. Trust is fragile3. Communicate often in ways that support core

    values

    4. Involve employees in decisions that affect them

    5. Survey employees regularly about how leadersbehavior supports the companys mission andvalues