ALAN PAUL321-695-0511 - ALANCOMP@ALUMNI.PRINCETON.EDU - HTTPS://WWW.LINKEDIN.COM/IN/ALANEPAUL - ORLANDO, FL

MARKETING AND STRATEGIC PLANNING PROFESSIONALMARKETING STRATEGY PROJECT MANAGEMENT PUBLIC RELATIONS CREATIVE DEVELOPMENT

Proven Project Manager/Leader. Understands all aspects of a project to ensure deadlines are set correctly and met. Leads a team to successful project completion with clear direction, a calm demeanor, and a sense of humor.

Excels at Marketing Strategy. History of diverse marketing campaigns in all media with positive ROI. Effective writer, editor, and creative thinker.

Clever Communicator. Strives for intelligent communication in all settings to overcome obstacles and focus team members for strong results.

Project/Staff Management│Social Marketing│Online Marketing│Affiliate Marketing│Content Creation Loyalty Program Development│Search Engine Optimization│Video

Production│Live Event Marketing Product Development

EDUCATION1990 Princeton University Princeton, NJ

PROFESSIONAL EXPERIENCE

2007 TO PRESENT Paul Marketing Group Orlando, FLPRESIDENT

Developed and produced e-mail campaigns, full-color print ads and member newsletters for the Dicks & Nanton Celebrity Branding Agency, leading to 50% increase in customer acquisition

Created marketing content for Big Fish Games to promote online game releases in 2012

Served as chief marketing consultant and content provider for Entrende, an Orlando-based live event sales firm, increasing sales by 27% in first year

Developed concept and marketing plan for travel website (GreatTravelMates.com) and served as project manager

Created marketing concept and materials for Theatre Minus One, a theatrical production company

Crafted all marketing materials (including web pages, e-mails, and video scripts) for Dr. Murray’s Telemorx

Wrote scripts, web pages and affiliate marketing e-mails for TradeMyWay, a stock trading software platform

Created Advantage Placemats, a new company providing in-restaurant advertising opportunities for local businesses

2009 TO 2011 The Kimball Companies Orlando, FL

Paul Marketing Group is a full-service marketing consultant company featuring product development and marketing services for its clients.

HIGHLIGHTS:- Strategic planning for Dynetech Corporation increased sales from $11M to

$250M/year- Managed 22 direct reports at Total Solutions Marketing

MARKETING DIRECTOR

Oversaw creative teams developing e-mail campaigns, affiliate campaigns, social media, direct mail campaigns, web design, marketing copy and product development for The Kimball Companies, which include A+ Tutor U, Family Table Time, FAMILYing.com, and School House To Your House (SH2YH), increasing sales to over $9,500,000/year

Created successful SEO, pay-per-click and e-mail campaigns to increase enrollment of A+ Tutor U to over 8,000 students in Florida

Generated positive coverage of The Kimball Companies products, including stories on both Family Table Time and School House To Your House on television news broadcasts, leading to commitments from IN and FL school districts

Developed all marketing for One Million Family Dinners (OneMillionFamilyDinners.com), an initiative to promote the positive benefits of family dinners, which was then featured in Huffington Post.

2006 TO 2007 Total Solutions Marketing Orlando, FLCHIEF MARKETING OFFICER

Oversaw the entire creative and executive staff of a full-service marketing and advertising agency

Launched successful loyalty programs for clients including Tavistock Restaurants Created successful marketing campaigns for U.S. House of Representatives and

Senate candidates Developed effective new marketing strategies (including catalogs) for international

clothiers and high-end retailers

1999 TO 2006 Dynetech Corporation Orlando, FLDIRECTOR OF STRATEGIC PLANNING

Directed the creation of the complete Strategic Plan system for Dynetech Corporation (during my tenure, Dynetech increased sales from $11M to $250M/year )

Oversaw the development and maintenance of Project Plans for all new products to determine which products would be merchandized and marketed (routinely spending over $500,000/week for marketing)

Created and marketed the multi-million dollar generating real estate products branded to the Robert Allen Institute

REFERENCESReferences are available on request.

Along with providing statewide NCLB tutoring services, The Kimball Companies also innovated several family-strengthening products, including Family Table Time.

Dynetech Corporation partnered with its clients to market and produce extremely successful live-sales events promoted through newspaper and infomercial media.