0607 system 4 google hurch broadly construed.
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Transcript of 0607 system 4 google hurch broadly construed.
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Crafting a UX Strategy for Wearables and
the Mobile Mainframe@PhilipLikens
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THE HEAD & THE HEART
@PhilipLikens
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– Tony Brice on Mindful Living
“Among the things I’ve learned is that people are becoming much more keenly aware of
doing things they feel are unimportant at the expense of those that are more
important. A great example is our propensity to hit the ‘Unsubscribe’ links in unwanted
email messages as a more mindful approach to dealing with those ‘must have’ emails that
almost always go unread…”
@PhilipLikens
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– Tony Brice on Mindful Living
“There are many other ways in which we’ve begun mindfully doing things different. They
range from a collection of relatively small day-to-day decisions to bigger ones like the types of trips we may be taking (a common theme
seems to be remote and unplugged).”
@PhilipLikens
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Background• Decade and a half in Interactive Design / Dev • MFA @ SCAD in Interactive Design • Former Assoc. Prof / Assistant Director @ AiD • Created iHeartColor app • Founder of Crosstrain Camps • Currently Principal UX @ Sabre Labs
THE HEAD AND THE HEART /
Go Bees! Chewy wuz here… SJKJ!@#!9490u34jj3lcm @PhilipLikens
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Getting Into Wearables• Started as a Fitbit lay person • Number of intense months with wearables • Some simple frameworks • “Ok Glass, Find a Flight” • More experiments coming
THE HEAD AND THE HEART /
@PhilipLikens
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Trough Of Disillusionment
ME
Early Adopters
THE HEAD AND THE HEART /
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Questions1.What is it? 2.What can it do? 3.Why does it matter? 4.Where do I start? 5.How do I design for it? 6.What does it mean for our profession? 7.Where are we headed?
@PhilipLikens
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WHAT IS IT?
@PhilipLikens
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Mobile MainframeThe smartphone is emerging as the mobile mainframe. Our phones are powerful, always-on, always-connected machines that pipe data to and from these terminals (or devices).
WHAT IS IT? /
Psst… We are not in the age of the Internet of Things… It’s mostly the Internet of Thing… Namely, the Internet of Mobile Phone. @PhilipLikens
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– Google IO 2014 Keynote
“…And finally, users always have their smart phone so we want to make sure all these
connected experiences work based on your smart phone: be it your wearables, be it your car, or like we have shown with Chrome Cast,
your television…”
@PhilipLikens
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WearablesMy focus is in body-borne devices with complex interfaces, visual displays, multiple use cases, ongoing connectivity, and some computational power.
Yes, I understand wearables could include T-Shirts or “Wearable Technology” could include analog spectacles
WHAT IS IT? /
@PhilipLikens
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– Jeff Gothelf
“The reality is that there is no such thing as UX strategy. There is only product strategy.”
@PhilipLikens
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UX StrategyI don’t know if I believe that Jeff. I think it’s kind of the bridge between Business and UX - the first step but it informs business as much as business informs it.
If only I could find someone else who feels the way I do.
WHAT IS IT? /
@PhilipLikens
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– http://ux.stackexchange.com/questions/43796/what-is-ux-strategy
"User Experience strategy is about taking the information about the user and information about the business and turning that into an approach for the User Experience. It overlaps with the role
of a good Business Analysis…”
@PhilipLikens
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WHAT CAN IT DO?
@PhilipLikens
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LogWHAT CAN IT DO? /
Nike Fuel Band
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Notify
MetaWatch
WHAT CAN IT DO? /
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Communicate
Jawbone Icon
WHAT CAN IT DO? /
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Record
Google Glass
WHAT CAN IT DO? /
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Find
Pebble
WHAT CAN IT DO? /
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Consume
Bragi Dash
WHAT CAN IT DO? /
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Control
Samsung Gear
WHAT CAN IT DO? /
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Verify
Nymi
WHAT CAN IT DO? /
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Comfort
Cuff
WHAT CAN IT DO? /
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Others
Mimu glove
WHAT CAN IT DO? /
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Powerful Experiences• Notifications on my wrist without having to look at my phone
• Doing simple tasks on my wrist without having to access my phone
WHAT CAN IT DO? /
@PhilipLikens
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Drawbacks• Overwhelmed with notifications • Connectivity challenges • Fashion • More devices weighing me down
WHAT CAN IT DO? /
@PhilipLikens
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WHY DOES IT MATTER?
@PhilipLikens
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Adoption Rates Of TechWHY DOES IT MATTER? /
http://www.asymco.com/2013/11/18/seeing-whats-next-2/
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– Google IO 2014
“Across the world, people check their Android phones an average of 125 times every day.”
@PhilipLikens
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My TakeWearables are the emerging front-end for mobile design.
WHY DOES IT MATTER? /
Next embeddables? @PhilipLikens
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WHERE DO I START?
@PhilipLikens
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Google• Contextually Aware • Voice Enabled • Seamless • Mobile First
WHERE DO I START? /
Apple and Google seems to be diverging in their approaches. @PhilipLikens
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– Jean-Claude Biver, Head of LVMH’s Luxury Watch Division
“Our sales director left yesterday because he took a contract from Apple to launch the
iWatch”
@PhilipLikens
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Apple Speculation• Maybe early Fall? • Could be awesome? • Could use Today widgets as a jumping off point?
WHERE DO I START? /
@PhilipLikens
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Pebble• Nov 2013 adopted a new SDK platform • Ready to go • Should be relevant for a while
WHERE DO I START? /
@PhilipLikens
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Hold On Heads Up• As a consumer, don’t know what to do with it now
• Directions is the killer app • Need better use cases • Must get more fashionable • Must get more discrete • Industrial / Business path to adoption?
WHERE DO I START? /
@PhilipLikens
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HOW DO I DESIGN FOR IT?
@PhilipLikens
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Map Information Needs• Helpful start • Make note of potential environment(s) • We used a Graffiti Board to gather ideas from within Sabre concerning Traveler Needs on the day of travelex. What information / tasks do you need access to when you’re sitting at your gate?
HOW DO I DESIGN FOR IT? /
@PhilipLikens
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NotificationsHOW DO I DESIGN FOR IT? /
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Threshold For Action• There is a threshold for action moving from a wearable to your phone. • Dig the phone out of your pocket (or find it) • Unlock it • Find the app • Do the task
• Wear’s “Open on Phone” helps • Apple’s continuity extended to wearables?
HOW DO I DESIGN FOR IT? /
@PhilipLikens
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Taking ActionHOW DO I DESIGN FOR IT? /
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Taking ActionHOW DO I DESIGN FOR IT? /
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WHAT DOES IT MEAN FOR OUR PROFESSION?
@PhilipLikens
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Design For Voice• Voice will be a huge part of the next 5-10 years. Google is betting on it. Apple seems to be as well.
• Are we as UXers glorified Graphic Designers or truly concerned with UX?
• We have to understand the UX of voice.
WHAT DOES IT MEAN FOR OUR PROFESSION? /
@PhilipLikens
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Design With Context• Consider the environment • Leverage sensors • Be careful of speculation
WHAT DOES IT MEAN FOR OUR PROFESSION? /
@PhilipLikens
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Design For Continuity• Think about what you’re calling the user to do • Make it easy for them to pick up where they left off
• Assume interruption
WHAT DOES IT MEAN FOR OUR PROFESSION? /
@PhilipLikens
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WHERE ARE WE HEADED?
@PhilipLikens
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My Future• Watch w/ Cell: notifications / small tasks / emergencies
• BLE Headset: audio content consumption, talking on the phone, small content creation
• 7” Tablet w/ Cell: creation + consumption • Laptop: creation + consumption power use
WHERE ARE WE HEADED? /
@PhilipLikens
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In Everyday Life voice/watch/phone/tablet/car/laptop
Kids: Commute: Walking: Desk: Meetings: Lunch: Evenings:
+ + + - - - +
+ + + + + + -
+ + + + + + +
- + - + + + +
- + - - - - -
- - - + + - +
WHERE ARE WE HEADED? /
@PhilipLikens
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voice/watch/phone/tablet/car/laptop Train: Walking: Airport:
In Washington DC
- + -
+ + +
+ + +
+ - +
- - -
- - +
WHERE ARE WE HEADED? /
@PhilipLikens
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Not Sure When It Will Happen• It benefits major manufacturers to tether devices together
• Need a disruptive outsider (as Apple was with the iPhone)
WHERE ARE WE HEADED? /
@PhilipLikens
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Os Convergence• Because of the non-native connectivity, I think we’ll have an OS funnel • Apple • Google’s Android Wear • Tizen • MetaWatch • Pebble
• 2-3 major platforms - my guess is Apple, Google, Pebble (lo-fi / underground option)
WHERE ARE WE HEADED? /
@PhilipLikens
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Other Thoughts On The Future• Fashion Matters • OS consolidation brings better UX • Fitness bands largely disappear • Connectivity has to resolve before mass adoption
• Touch (only) is not the holy grail
WHERE ARE WE HEADED? /
@PhilipLikens
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Thank You.@PhilipLikens