0601050 market potential for erp system

AProject Report

On

Market Potential for ERP systemFor

IOTA Technologies, PuneSubmitted by

Rajesh Thakur(Student of MBA-marketing)

Year-2006-08

Under the guidance ofProf. Sunil Doke

Submitted To“University of Pune”

In Partial Fulfillment of the Requirement for the Award

of the Degree of Masters of Business Administration

(M.B.A.)

Through

Vishwakarma Institute of Management, Pune-48.

ACKNOWLEDGEMENT

1 Market potential for ERP system

I express great pleasure in introducing my project report

titled “Market potential For ERP system”.

I take this opportunity to express my most sincere and

heartfelt gratitude to Mr. Shailesh Ghatpande (Manager –

Business Solution) and Mr. Milind Patil (Marketing

executive), for providing me with a wonderful opportunity to

execute this project in their esteemed organization and for

patiently monitoring and guiding me throughout the project.

This project would not have been successful without the

precious guidance of our director Prof. Sharad Joshi and my

project guide Prof. Sunil Doke, to whom I express my sincere

gratitude and all those who have helped me directly and

indirectly.

Moreover, I would also like to thank all the employees of

Transparent Energy Systems Pvt. Ltd. for their constant support

and help.

Once again I express my gratitude to IOTA

TECHNOLOGIES PVT. Ltd. for providing me this enviable

opportunity to carry out this project.

Rajesh Thakur

INDEX


No Topic Page No.

1 Executive Summary 1

2 Company Profile 3

3 Product Profile 6

4 Objectives of the Study 18

5 Research Methodology 19

6 Data Analysis and interpretation. 27

7 Demand analysis / market potential 33

8 Findings 34

9 Recommendations 35

Annexure – A, B, C 37-43

Bibliography 44


Executive Summary: -

Today’s business environment is becoming more and more

complex day by day. In this highly competitive environment

every organization has to rely on the data related to overall

market size as well as market demand for specific product which

is also known as market potential. Marketer’s first step in

evaluating marketing opportunities is to estimate total market

demand. Market demand for specific product is the total volume

that would be bought by a defined customer group in a defined

geographical area in a defined time period in a defined

marketing environment under the defined marketing program.

During the year of growing complexities, the management

along with the 7 M’s of management needs more and more

rigorous marketing information to reduce the risks involved in

the introducing new products and penetrating a new market.

Market potential has today become an important component of

the market forecasting and estimation to manage all areas of

management in general.

The present concept of marketing is thus oriented towards

the market rather that the products. It is a customer orientations

backed by integrated marketing aimed at generating customer’s

satisfaction and long run consumer welfare as the key to

satisfying organizational goals.


The market potential or demand analysis is a study to

measure evaluates and interprets the size of various target

markets. The market forecast shows expected market demand,

not maximum market demand. For the latter, we have to

visualize the level of market demand resulting from a “very

high” level of industry marketing expenditure, where further

increase in marketing effort would have little effect in

stimulating further demand. Market potential is the limit

approached by market demand as industry marketing

expenditures approach infinity for a given marketing

environment. The customers then use the information collected

through the market potential on the different machines to bring

out the products, which are the need by the customers.


Company profile –

Iota technologies limited is a company involved in

development and export of innovative software solutions and

has established its reputation as an intelligent business solutions

company in a cross section of industries including

manufacturing, sales, distribution and service sector.

Iota is a leading provider of enterprise resource planning

(ERP) system for the manufacturing, sales, and distribution

industries.

Setup –

The software development centre and corporate office is

located at Pune. An eighty - member team possessing skills in

diverse technologies and platforms work under stringent quality

requirements.

Internet based project and quality management software

handles the complete process of project planning. Work

distribution, task monitoring, timesheets, quality assurance,

release management and defect tracking.

Windows, Linux networks, web servers hosted with various

ISPs and dedicated high-speed internet connection cater to

application development and testing requirements of various

project groups.

The support centers at Mumbai, New Delhi, Nagpur and

Chennai to understand customer requirements and provide

implementation, customisation and customer support.


Functional Skills –

Providing end-to-end solutions for manufacturing, sales,

distribution and logistics functions has been Iota’s core business

since inception.

Many electronics, engineering, auto components, chemical,

garments, transport, warehousing, retailing, food,

pharmaceutical sector companies have been serviced by Iota.

Technical Skills

Operating Systems Windows, Linux

Database Systems Oracle, SQL Server, My SQL, PostGreS

Front End VB, VC ++, C++, Java

Application Servers J2EE Compatible – Jboss, Weblogic etc.

Web Java, ASP+, JSP, EJB, XML, Flash

Embedded C, Assembly languages, PLCs, Modbus

Solutions

Iota offers technology solutions in three areas; offshore,

industrial and business intelligence. At the spearhead is the

Business Intelligence Group which services a wide range of

customers both in India and abroad.


CUSTOMERS: -

Name of the Company Area of Operations

Sansui Electronics Pvt. Limited Weighing Scales

Schenectady Beck India Limited Chemicals

Vanaz Engineering Gas dispensing Machines/

Kit

Ador powetron Ltd. HCR/HVR

MRC India Limited Transport

Kishor Pumps Pumps

Syngenta India Limited

(Novartis Group)

Seed Division

Foods on Net Pvt. Limited Application Service Provider

Rajratan Gustav Wolf Limited Special Steel Wires

Proline Exports Limited Garments

Shamrock B. V. (Netherlands) Garment Manufacturer for

FILA


Product profile –

Iota technologies has its own product called ‘SIXTH

SENSE’ and iota is providing services for discreet

manufacturing units and it has specialized product for that

purpose. It has two modules one is standard module and another

is premium module.

The Sixth Sense is a fully integrated suite of enterprise

applications, which can be implemented as a whole or as

individual business components. The integrated view gives the

company completes control over all the information internally as

well as externally.

The Sixth Sense: Business Solutions Suite: -

As business issues are becoming increasingly complex,

more and more decision makers today, require a tool that

increases their ability to make the right decisions to meet their

business goals.

Built to understand and combat the potential effects of the

complexities faced by an enterprise, Business Solutions from

iota remain aligned with the primary goal of the organization;

help achieve more profits now and in the future.

The Sixth Sense suite of Business Solutions is a family of

Information Technology based solutions that enable

manufacturing; sales and distribution organizations take

complete control of their operations.


The solution delivery approach includes application of

scientific methods to understand and structure complex business

problems and deliver practical solutions through:

Business Process Analysis: which brings the technical

and functional feasibility of the solutions to customers as they

consider new technologies and look for industry-specific IT

solutions? In this early phase of the IT cycle, the focus is on

deciding the critical areas requiring IT investments and how to

maximize value from information technology.

Business Intelligence Solutions: which determine how

best to develop the software from iota’s pool of business

components, integrate new and existing technologies and

implement the right solution? The solutions put emphasis on

transforming the selected functions and technologies into long-

term business value.


Enterprise Resource Planning System

Enterprise Resource Planning System

Sales Force Automation

Sales Force Automation

Distribution Chain Management System

Distribution Chain Management System

THE SIXTH SENSETHE SIXTH SENSEBUSINESS SOLUTIONS SUITEBUSINESS SOLUTIONS SUITE

Supply Chain Management System

Supply Chain Management System Customer Support

Management System

Customer Support Management System

Logistics and Warehouse

Management

Logistics and Warehouse

Management

Implementation: methodology ensures that the system is

put to use quickly and smoothly. It ensures that the enterprise

gets the benefits of the best practices that have been embedded

in the system.

Support Services: focus on the IT phase in which

customers need to keep their mission-critical systems operating

smoothly. Support services assist in the long-term support of our

customers’ systems, with varying levels according to specific

needs. These services help customers maximize the investment

they've previously made in their systems.

Integration with other applications: paves the way for

technological innovation. Integration with iota and non-iota

applications helps increase the efficiency of installed products

and applications. iota offers the integration of applications and

implementation of new business functions, migration of data,

platforms, products or technology for example:

Identification technologies, barcode printing and

scanning, interface to process control and measurement devices,

web services, interactive voice response and an open interface

for import / export of data form other specialized applications.

Sixth Sense ERP System.

Sixth Sense suite of Business Solutions is a family of

Information Technology based solutions designed with a

comprehensive understanding of India specific operations,


business requirements, regional policies, regulations and tax

regimes.

The ERP System is built to accommodate the needs of

small and large manufacturing, sales and distribution

organizations. Offered in two versions, Premium and Standard,

Sixth Sense editions are focused on the functional requirements

of companies which differ in size and scale of operations and

match their IT budgets.

Small enterprises can run their core functions on the

Standard Business Edition at a basic license cost of Rs. 5 lakhs.

For Medium and large enterprises, Premium edition is offered at

Rs 10 lakhs with core modules. In both premium and standard

edition add on modules are provided at and extra cost as per the

requirement.

Sixth Sense ERP is a fully integrated suite of modules,

which can be implemented as whole or as individual modules

and gives everyone in the company, complete control over their

work area. Complete functionality of the sixth sense is provided

in the following systems:


Sales Management (SMS)

Sales contracts.

Contract approval and acceptance.

Orders received.

Order approval and acceptance.

Price list, discount, tax structure and sales commission

management.

Order fulfillment scheduling – dispatch plan. [Linked to a

FG Stores]

Order status tracking. [from manufacturing module]


Core ERP modules Extended ERP modules

1) Sales Management (SMS)2) Inventory (INV)3) Production Planning & Management (PPM)4) Purchase (PUR)5) Financial accounting (FAS)

9) Engineering (ENG)10) Sub Contracting (SUB)11) Quality Management (QMS)12) Time Office and Payroll (TOP)

India Specific Modules

6) Excise (EXC)7) Sales Tax (STC)8) TDS (TDS)

Dispatch clearance / instructions.

Invoicing. [In conjunction with the stores module]

Sales return / debits.

Receipt of payment and matching with invoices.

Receivables management.

Commercial guarantees, deposits issue and return.

Inventory Management (INV)

Request for Items from Stores for production

Receipt of Items From Vendors & Subcontractors

Issue of Items to Production / Customers as per

FIFO/Batch No.

Receipt/ Issue of Items from/to QC Dept.

Issue / Receipt of Items as per Goods-On-Loan

Transfer of Items from one Stores Location to Another i.e.

Stock Transfer


Stock Adjustment for Items marked as

Bad/Pilferage/Expired

Stock Reconciliation

Maintaining Safety Level of Stock

Re-Inspection of Items

Tracking of Item Stock as per Serial No./Batch No wise

Purchase Management (PUR)

Definition of inventory levels.

Procurement plan based on forecasted requirements and

BOM explosion

Changes in FG requirements would cause the changes in

material requirements.

Supplier selection.

Purchase contracts.

Purchase plans based on procurement plan, requisitions.

Purchase orders.


Follow-up and progress tracking.

Evaluation of suppliers.

Production Management (PPM)

Master production plan.

Sub assembly plan / detailed production plan.

MRP I and MRP II

Issue of product level work/job orders.

Financial Accounting (FAS)

Receipts

Payments

Vouchers

Financial Reports

Reconciliation


How the system works?

System Architecture –

Sixth Sense is a client server application designed with a

focus to take full advantage of a variety of technologies.

Through a flexible and platform independent infrastructure

Sixth Sense facilitates the flow of information across any

platform.

Sixth Sense has been developed using Microsoft Visual

Basic and leverages the capabilities of crystal reporting tool for

building intelligent reports. All the business data is stored

securely on a central server using robust RDBMS like Microsoft

SQL Server 2000 designed for speed, power and precision in

mission critical heavy operations.

Technology

Operating Systems Windows, Linux

Database Systems SQL Server, My SQL

Front End VB

COM, DCOM is the underlying software architecture that forms

the foundation for higher level software services like custom

controls, automation and data transfer. This provides a distinctly

different functionality to the user. The model provides the ease


to add new business applications by reusing the existing

business component.

Technical Architecture:

Connectivity: -

Single Server Network

The database system is installed on a single powerful

server, and users from various locations access the data from

same server through a dedicated connection.


Database

Database Independence Layer

Backend Business Logic Component

Front end Applications Three Tier Architecture

WWWHTML, ASPUser

Preferences XML

HOW CAN ERP HELP YOU IN YOUR BUSINESS


Factory 1 Factory 2

Warehouse 1

Branch Office 1

Branch Office 2

Main Server with Windows Terminal Server

Web interface for applications like

SFA

Single Server Network

Factory 1 Factory 2

Warehouse 1

Branch Office 1

Branch Office 2

.

Web interface for applications like

SFA

Sales

Purchase

Inventory

Production

Finance

ERP has following benefits.

1) Integrate financial information

2) Integrate Customer Orders

3) Standardize the manufacturing

4) Better Customer Satisfaction

5) Improved Decision Making Capacity

6) Control Inventory

7) Reduction in Lead Time.

8) Decrease in Scrap and Re-work

9) Meeting delivery schedule.

10) Reduction in WIP and many more.


Objectives of study:-

1) To find out the market potential of ERP product called ‘SIXTH

SENSE’ for IOTA technologies Ltd.

2) To find out overall available market for ‘SIXTH SENSE’.

3) To predict future growth of ERP market, which can be

useful for future development of business.

4) To forecast the approximate demand for ERP product.

5) To find out level of awareness for ERP system in the market.

6) To find out existing market products which are present in the

market (local as well as well known)


Research Methodology:-

Research methodology is a way to systematically solve the

research problems. It may understand as a science of studying how

research is done scientifically. In it we study the various steps that are

generally adopted by researcher in studying his research problem

along with logic behind him.

TYPE OF RESEARCH: -

Descriptive Research: - This is descriptive type of research.

This type of research includes surveys and fact finding enquiries of

different kinds. The major purpose of descriptive research is

description of the state of affairs as it exists as present. The main

characteristic of this method is that the researcher has no control over

the variables; he can only report what has happened or what is

happening. The methods of research utilised in descriptive research

are survey methods of all kinds, including comparative or co

relational methods.

RESEARCH DESIGN: -

Descriptive research studies are those studies which are

concerned with describing the characteristics of a particular

individual, or group. The studies concerned with specific predictions,

with narration of facts and characteristics concerning individual,


group or situation are all examples of descriptive research studies.

The design in such studies is rigid and not flexible and focuses

attention on the following:

1) Formulating the objectives of the study (what the study is

about and why it is being made?

2) Designing the methods of data collection (what techniques

of gathering data will be adopted?)

3) Selecting the sample (how much material will be needed?)

4) Collecting the data (where can the required data be found

with what time period should data be related?)

5) Processing and analysing the data.

6) Reporting the findings.

DATA SOURCES: -

There are several ways of collecting the data, which differ

considerably in context of money, time and other resources at the

disposal of researcher.

There are mainly two types of data: -

a) Primary Data.

b) Secondary Data.


Primary Data: -

The primary data is that data that is collected as fresh and for

the first time and thus happens to be original in nature. In order to

achieve the above set of objectives the researcher for collecting the

data uses “Survey Method”.

A market survey was conducted in the PUNE Industrial Estate

(Bhosari, Nagar road and Warje industrial estates) for collecting the

data by administrating a structured questionnaire, personal interviews

and in some cases telephonic interviews were also conducted.

For the purpose of conducting interviews an interview Guide

was prepared, which made it quite easier for the interviewer to collect

all relevant information needed for the researcher.

The structure and the contents of this interview Guide are as follows:

Interview Guide: -

The first four fields in the SIF viz.

Name of the company

Address

Tel. No. And

Email and website are imperative and should be enquired about,

preferably, at the Reception/ Security and not from the

concerned person.


The field Name of the contact person and his designation are

leads that convert our cold call to warm one. It should be emphasized

here, that availability of the Name of the concerned person, saves lot

of time and effort while perusing the cold call, in the sense that we get

a clear picture of the status of organization as regards to ERP in one

shot.

Building Company profile: -

Is there EDP department in the firm?

Who is the person responsible for software/ computer related

issues?

Who looks after the Accounts or Purchase department?

To get to the concerned person

What is the end product?

What are the operations involved?

The business segment can be decided based on the end product and operations involved.

What is the type of manufacturing?

Work center based, processes, assembly, job work etc. will help

gauging the requirements of the firm for manufacturing and its

sub modules.


What are the other departments in the firm?

Which software are used in Purchase/ Inventory/ Manufacturing

etc. departments?

How invoicing is carried out?

What are the other operations, which are still carried manually?

To identify the decision taker, if the firm holds the need and

capacity to buy an ERP:

What is the overall attitude of the company towards automation/

IT/ computers?

Will explain the present level of automation, and help in tracing

the attitude of the organization towards automation and IT

related requirements in future

How the performance of the software is used?

Do the existing systems satisfy your needs?

Will it make a change if systems are integrated?

If you are to make an IT related investment, who is the decision

maker?

Who needs to be contacted to know whether you would go for

an ERP system or not?

Will help in estimating the magnitude of the organization.

Whom do you supply to?

What is the mode of distribution of product?


Through distribution network, suppliers to a single firm etc.

What is the number of employees?

Parameters that will partly decide their capacity to buy/ invest in

IT related products/ services:-

What are the locations of other units, if any?

Use of Net sync.

Who is in charge of other units? What is the group turn over?

What is the annual turn over/ range of turnover of the firm?

Competitor’s information:-

What is the profile of the vendor who supplies the present

software?

What are the software/ automation requirements of the firm in

future?

Secondary Data: -

The secondary data is that which already exists and has been

collected and analyzed by someone else for some other purpose but it

is also useful for our present study.

Here the secondary data is collected through the literature available

from the company records, websites ands by referring magazines,

reference books, journals etc


SAMPLE SIZE: -

The sample size of user research is 166. The samples are taken

from industrial areas around Pune like nagar road, bhosari and warje

industrial estate.

.

SCOPE OF THE STUDY: -

The scope of the study focuses on the “Market Research

conducted in some parts of Pune industrial estates”, for identifying

the business opportunities for the iota technologies ltd, Pune.

In this study in depth analysis of the business segment, annual

turnover, employee strength and the probability to adapt the ERP

package in future is made.

The study also includes identification of probable customers

in this area for the ERP package on the basis of standard criteria laid

down by the company.


LIMITATIONS: -

The inadequate knowledge regarding the technical details of ERP

to few of the respondents was one main limitation in the research.

The busy schedule of the company people who were to be

contacted for detail discussion was another major limitation of the

research work.

The main constraint in the project work was the limited time

period specified for this research that would permit to cover the

entire area allotted.


Data analysis and interpretation: -

Market Segmentation: -

Market segmentation is the process by which the total

heterogeneous market for a product is divided into several sub-

markets or segments. Each segment is homogeneous in all major

aspects and is different from other.

Here Market segmentation was done on the basis of following

factors.

1) Geographic factor – Industrial area surrounding Pune city

area.

2) Demographic factor – Turnover of businesses (economic

status). That is From Rs. 2 crores to Rs. 200 crores

3) Product oriented segmentation – According to the nature of

product of a customer the segmentation is done. It is as

follows.

A – Auto components

B – Electrical and electronics.

C – Equipment and Projects.

D – Process industries.

E – Others.


Market segments

Type of

industries

Turnover

( Rs Crore)

A B C D E Total

0-2 10 2 3 2 1 18

2-10 19 1 25 6 3 54

10-25 17 2 14 9 4 46

Above 25 13 1 15 4 4 37

Total 59 6 57 21 12 155

Note: - Out of 169 companies 155 company’s data found.

Graph showing Turnover wise distribution: -


Out of these 155 companies mentioned above 18 companies

are within turnover range of Rs. 0-2 crores and ‘IOTA’ does not

provide ERP to the businesses below Rs. 2 crores rather these

businesses not in a position to incur cost of ERP package so those

companies can’t be prospects. But in future these companies can

become prospects, for this purpose their data is considered.


Market segments

No. of companies actually visited – 169

Actual Data found out of those companies - 157

Name of segment Represented

by

No. of

companies

ERP

implemented

Auto components A 61 8

Electrical &

electronics

B 8 1

Equipments &

projects

C 55 3

Process D 21 1

Others E 14 1

Total 157 14

Note -ERP data is of only integrated ERP products and not of customized software.

Segment wise Distribution: -

Note: - Numbers indicate no. of companies.


ERP implementation percentage: -

In ‘A’ segment out of 61 companies 8 companies are with ERP

system.

In case of ‘B’ segment out of 8 companies 1 company is

having ERP system.

In ‘C’ category 52 companies are not having ERP system

while 3 companies are with ERP system.

In ‘D’ segment out of 21 only 1 company is having ERP

system.

In case of ‘E’ category only 1 company is having ERP system

while 13 companies are without it.


Demand analysis / Market Potential: -

Data shows that out of 157 companies only 14 companies are

having integrated ERP systems.

No. of companies which

implemented ERP

% of ERP implementation = _______________________________* 100

Total no. of companies

14

= _____*100

157

% of ERP implementation = 8.91 ~ 9 %

Above calculation shows that up till now 9 % companies

implemented ERP systems and 91 % companies are without

integrated ERP systems ( companies are having customized products

are not included ). That means there is still 91 % market potential in

those mentioned areas.

Again out of these 157 companies 18 companies are below

range i.e. below 2 crores of turnover so these companies should

excluded in order to obtain existing or current market potential. The

market potential which is obtained above is considering future

market. So we have to obtain current marketing potential excluding

those 18 companies.


Total no. of companies = 157 – 18

= 139

14

% of ERP implementation = ______* 100

139

= 10.07 ~ 10 %

Existing / current market potential = (100 % - 10 %)

(Including process industries) = 90 %

Out of these 139 companies 21 companies are process

industries and currently ‘IOTA’ doesn’t have ERP system for those

industries so in present situation there are only 139 – 21 = 118

companies ‘IOTA’ can focus on and out of these 21 companies only 1

company is having ERP system. We have to exclude that company

from total no. of companies having ERP system i.e. 14 -1 =13

So we can calculate the market potential without taking in to

consideration process industries in following way.

13

% of ERP implementation = _____* 100 = 11 %

118

Market potential = (100 % - 11 %)

(Excluding process industries) = 89 %


Findings: -

Majority of the companies under survey belong to the

Manufacturing units followed by the other category and the

foundries. This clearly gives an indication that there are good

business opportunities in this area for the ERP packages.

Out of 157 companies 18 are below range i.e. 2 crores and none

is above range i.e. 200 crores. So 139 companies are available

to sell the ERP product. Out of which 14 companies already

have integrated ERP system. That means still there are 125

companies which can be prospects for ‘IOTA’.

97 companies are using ‘TALLY’ as the software package for

administrating their business.

‘IOTA’ does not provide ERP for process industries and there

are 21 process industries whose data is considered. This data

will be helpful if in future for ‘IOTA’ if it will come up with

ERP system for process industries.

‘IOTA’ doesn’t have any customized and low cost product for

small scale industries having turnover less than Rs. 2 crores and

also many companies feel that cost of ERP package of ‘IOTA’

is high.


Recommendations: -

As there is tremendous market potential in Pune industrial area

(90 % as shown above), company has to do aggressive

marketing in those areas. For this purpose company should

negotiate up to certain extent in order to fulfill the orders, so

that penetration of ‘Sixth Sense’ in those areas will increase and

companies in those areas can come to know about the product

and about the company.

Company should do marketing through public relations as

company has limited financial resources. Also ‘IOTA’ has

implemented ‘Sixth Sense’ in many companies, by taking

references from those companies public relations can be

developed and use to capture the untapped potential.

There are 21 process industries out of which 1 company has

implemented ERP system. Currently ‘IOTA’ has no product for

process industries so company should provide proper attention

in order to develop ERP product for that industry.

As 18 companies are below range of turnover ‘IOTA’ should

provide them and to such other small units customized ERP of

lesser cost.

Company should create the awareness between the industrialist

and the entrepreneurs about the implementation benefits and

cost of their ERP package.


‘IOTA’ should tap other geographical areas where industrial

belts are present e. g. Nashik, Nagpur, Raigad, Mumbai, Gujrat

etc. ‘IOTA’ has to sell at least one ERP system in those areas so

that ‘IOTA’ can give reference of our product and company to

other prospects in that area.

‘IOTA’ can do brand promotions by giving advertisements in

different industrial journals as well as in different industrial

exhibitions so that companies can came to know about product

and ‘IOTA’ company.


ANNEXURE-A

Quick BPAGeneral Section:

1. Number of Business locations where ERP should be implemented? (including, Offices/Plants/Warehouses)

One Two Three More than three

2. Describe your existing IT infrastructure? ( No of PCs, LAN, Server, IT Head)

A)No of Pcs1-10 11-20 21-30 31-50 More than 50

B) LAN/ServerYes No

C) IT Department / IT HeadYes No

3. Are you currently using any software for any department?

4. Problem with the existing software if any? 5. Specify the number of End users for Sixth Sense ERP?

1-10 11-20 21-30 31-50 More than 50

6. Describe your existing organizational hierarchy?

7. How many staff (Admin & workers) do you have?8. Specify your turnover range?(in Corers)

1-5 6-10 10-15 Above 15


ANNEXURE-B

QUESTIONNAIRE: -

Suspect Information Form

Prepared by Date

Name of the Company /Attach visiting cardAddress

Telephone & FAX(With STD Code)E-mail and Website

Contact Person &Designation

Mobile No. & E-mail

Business Segment

Products & Services

Annual Turnover

Number of Employees

CEO / Director Name:

E-mail:

Name:

E-mail:Current package used Yes / No

Future Requirement Yes / No

Source of Information

Quality to Prospect stage Yes / No


Annexure – C

Names of the companies visited: -

1) Sheetal Rubber Products.2) Power Formers engineers pvt. Ltd3) Nishiko instruments pvt. Ltd.4) Jayashree Electron pvt. Ltd.5) HYT Machines.6) Screwtech Engineering pvt. Ltd.7) Hritik Tools pvt. Ltd.8) Plate Masters.9) Rajesh Industries.10) Vibs India Ltd.11) Asian power control12) Sanmati.13) Sahas auto components.14) TEPCO.15) Jadhav auto components.16) Fristam Pumps.17) Udit Packaging.18) Prachi Enterprises.19) Kulkarni Powder Metallurgy Industries.20) Arm Products.21) KMV industries.22) Apex Enterprises.23) Kent engineers.24) R. Y. Industries.25) Steel Craft.26) Dyna-k Automotive Stampings Pvt. Ltd.27) Fairdeal Rubber and Plastic Industries.28) Europa - Wellmade locks Pvt. Ltd.29) Pune Polymers.


30) Success Engineers / S.T. Electricals.31) Jaldoot material handling equipments.32) Alukon Fabricators Pvt. Ltd.33) Deepdarshan Engineers.34) Boxpack engineering.35) Classic electronics.36) Spark Engineers.37) Darekar Heat treat.38) Mehta Pressing.39) V.R. Coatings.40) Tondon Auto Udyog.41) NSS Polymers.42) Shree Stampings.43) Rich's quality icecreams Ltd.44) Virgo Engineers Ltd.45) Twin Engineers Pvt. Ltd.46) Forgemax.47) S.S. Techno Services Pvt. Ltd.48) National engineering company.49) Argee Plastics Pvt. Ltd.50) Arora Refractories Pvt. Ltd.51) Raj High-tech ventures Pvt. Ltd.52) Onkar Dies Pvt. Ltd.53) Spray Product Pvt. Ltd.54) Chaphekar Suspension Pvt.Ltd.55) Creative Moulding industries pvt.ltd56) Menar Auto Components.57) Waghole Engg. Projects.58) Kriti Industries (india) ltd.59) Japtech Industries.60) Plazma technologies61) Applied Power Industries62) Western India Forgings.63) Tool room & Engg. Services.64) Fab Press Industries.


65) Savan Ancillaries66) Pooja Casting.67) Normex Valves Pvt. Ltd.68) Namrata Engineers & fabricators.69) BUI Pvt. Ltd.70) Arvee Electricals and Engineers Pvt. Ltd.71) Shakun Auto Parts Pvt.Ltd.72) Maple Biotech Pvt. Ltd.73) IMP Metal Impreggnation (India) Pvt. Ltd.74) Fabtech Projects & Engineers Pvt.Ltd.75) Hydrotech Industries.76) Aishani Electronics Pvt.Ltd.77) Radheshyam Packaging Pvt. Ltd.78) Gurukrupa Engineering.79) Fairfield Pressing Pvt. Ltd.80) I.M. Engineering company.81) SWAM Elecronics.82) Esbee Industrial Combines.83) ELKAY Chemicals Pvt.Ltd..84) Agarwal Ispat Udyog.85) S.R. Forms.86) Energy Systech.87) Ultra Engineering.88) Lipid System.89) Expert System.90) Sai Auto Stampings.91) S.V.R. Enterprises. 92) Unique Equipments.93) Creative Carve.94) Sharada Industries.95) P.R. Press works.96) Anupam Fibrotech.97) Kandakure Engineering Pvt. Ltd.98) Lenze Mechatronics Pvt. Ltd..99) Venus Technology.


100) Precision appliances.101) Pooja Industries.102) Klip-seal.103) Cavaal Clothing Pvt. Ltd..104) Wika Instruments India Pvt. Ltd.105) Metaltek Techno proects Ltd.106) Armacell India Pvt. Ltd.107) Monarch adhesive tapes & foams Pvt. Ltd..108) Chemetall-Rai India Ltd.109) Kosi plast Pvt. Ltd.110) Caparo engineering India Pvt. Ltd..111) RSB transmissions.112) The Prakash group.113) Sterling chemicals and alcohols.114) High Tech Plast ltd.115) Foseco India ltd.116) Kunj glass pvt. Ltd.117) Clestra modular systems pvt. Ltd.118) Stapband elastics.119) Appropriate projects pvt. Ltd.120) JTJ associates.121) Rainbow coolers.122) Vijayshree alloys pvt. Ltd.123) Bright brothers.124) Nova machineries ltd.125) Milkmax engineers.126) Synergy air products pvt. Ltd.127) Enkei castalloy ltd.128) Trinity auto components.129) Posh metal.130) Adico forgings pvt. Ltd.131) Walker exhaust pvt. Ltd.132) Sharp india ltd.133) M/s industrial metal powders.134) Harita seating systems ltd.


135) Ekadant moulders and engineers.136) Avadhoot paper products.137) Okay industries.138) Real acumen tech pvt. Ltd.139) Relitech.140) Ahamdnagar polymers pvt. Ltd.141) Kwality.142) Polyflex india pvt. Ltd.143) Cogent engineers pvt. Ltd.144) Solar automotives and engineering co.145) Ganesh industries.146) Shachi engineering pvt. Ltd.147) Onyx India engineering pvt. Ltd.148) Tyresoles.149) Shri krishna fabricators.150) Sarthak engineers.151) DSK electricals.152) Vishwashakti alloys.153) Saurabh engineers.154) Amruta enterprises.155) GI automation and systems.156) Uni-tech automation pvt. Ltd.157) Vega controls pvt.ltd.158) General engineering corporation.159) Machweld engineers.160) Autocon engineers pvt. Ltd.161) Insta controls.162) Shree technocrats.163) Consultech engineers.164) Accurate industrial controls pvt. Ltd.165) S. P. enterprises.166) Packera.167) Auram machines india pvt. Ltd..168) Ace hygiene product pvt. Ltd.169) AES india engineering ltd.


BIBILOGRAPHY

BOOKS

1) G. C. Beri (1994) – Marketing Research - Tata McGraw-Hill

Publishing Co. Ltd.

New Delhi.

2) M. N. Mishra (1999) – Modern Market Research - Himalaya

Publishing House,

Mumbai.

3) Philip Kotler (2000) – Marketing Management - Prentice

Hall Of India, New Delhi.

1) Rajan Saxena (2000) - Marketing Management - Tata

McGraw-Hill Publishing Co. Ltd. New Delhi.

2) William J. Stanton (1994) – Fundamentals Of Marketing -

McGraw-Hill Book Co. Singapore.


COMPANY RECORDS

Product Manuals.

Pamphlets.

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