06 - TYIB - Social Networks
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Transcript of 06 - TYIB - Social Networks
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• Web 2.0
• Industry distruptors • Commercial aspects of Web 2.0, social media
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Social Media: Mashups & Filters:
Enterprise:
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• Disruptors – Companies that introduce a significant change in their industries thus cause disruption in the conventional way of doing business
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1. Is the service or product simpler, cheaper, or more accessible?
2. Does the disruptor change the basis of competition with the current suppliers?
3. Does the disruptor have a different business model?
4. Does the product or service fit with what customers value and pay for?
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Commercial Aspects of Web 2.0, Social Networks
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• Cheap advertisement • Wider market • Source of feedback similar to focus group • Viral marketing • Increased web site traffic • Increased sales resulting in profit
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• Tremendous ad-revenue potential • Brand-created entertainment content
Ronaldinho: Touch of Gold • User-driven product advertising
Nokia N90 • Multichannel word-of-mouth campaign • Customer product reviews
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