Jorg Sommer - Ship Propulsion by Renewable Energies - Natural Propulsion 2013
06 nation branding by jorg dietzel
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description
Transcript of 06 nation branding by jorg dietzel
Nation BrandingJörg Dietzel
March 8, 2013
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Tourism
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Investments
Tourism
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Investments
Tourism
Talent
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Investments
Tourism
Support
Talent
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Differentiated
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Differentiated
Relevant
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Credible
Differentiated
Relevant
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Differentiated: Filipino Spirit
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Differentiated: Filipino Spirit
Relevant: People-related
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Differentiated: Filipino Spirit
Relevant: People-related
Credible: not perfect
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Adaptable: Spoofs
Differentiated: Filipino Spirit
Relevant: People-related
Credible: not perfect
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- +
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Poverty
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PovertyInfrastructure
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PovertyInfrastructure
Government
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PovertyInfrastructure
Government Economy
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PovertyInfrastructure
Government Economy
Location
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PovertyInfrastructure
Government Economy
Nature
Location
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PovertyInfrastructure
Government Economy
Nature
Location
People
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PovertyInfrastructure
Government Economy
Nature
Location
Spirit
People
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PovertyInfrastructure
Government Economy
Nature
Location
Spirit
English
People
Brand Messages
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Marketing to the World
PinoyPeople
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Marketing to the Philippines
PinoyPride
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branding tips
1. do your homework
2. branding > logo
3. be consistent
4. look at all touchpoints
5. before you look outside, look inside
6. think about communication
7. be responsible
8. be a hero
