04/06/2001 - 1 -

ApplicationsApplications on Wireless Platform on Wireless Platform

Ulpiano Conde González

04/06/2001 - 2 -

AgendaAgenda• TIM in Brazil

• Drive forces to new applications and services

• Network characteristics

• Actual Applications

• Future Applications

• Summary

04/06/2001 - 3 -

TIM in BrazilTIM in Brazil

04/06/2001 - 4 -

TIM in BrazilTIM in Brazil

04/06/2001 - 5 -

DRIVE FORCESDRIVE FORCES

04/06/2001 - 6 -

Wireless Operators Issues Success Story - Huge Subscribers Growth !!

Voice tariffs falling

Shift from Network Operator to Service Provider Model

Application and services are the differentiator

Rapid delivery of services – Time to market is key

Services transparency independent of air interface

Split the access (RAN) and core/application requirements

Convergence of Telecom Industry (mobility) with Computer Industry (desktop computing, internet) and Media Industry (electronic publishing and entertainment)

Establish new partnership and add value to the services

04/06/2001 - 7 -

Corporate and Consumers Issues

Richer application

- always connected always on

- multimedia

-friendly user interface – easy to use

- ability to personalize

- flexibility

- communities

Network privacy and security

Fully synchronized with PC based applications

Efficient working tools

04/06/2001 - 8 -

Network Requirements Network Requirements and Evolutionand Evolution

04/06/2001 - 9 -

Mobile Network Evolution ...Mobile Network Evolution ...

Services: • Voice Centric

Network Architecture:• Hierarchical

Switching:• TDM/Circuit • Discrete Elements• Distributed Processing

Services: • Voice & Data Convergence

Network Architecture:• Hybrid

Switching:• Circuit + Packet• Discrete + Distributed• Distributed + Client/Server

Services: • Multimedia - Applications & Content

Network Architecture:• Peer-to-Peer

Switching:• Packet core with Circuit Gateways• Distributed• Client/Server

04/06/2001 - 10 -

Traditional Switch Architecture

Connection (Bearer) Control PlaneConnection (Bearer) Control Plane

Connection NegotiationTranscodingBearer SwitchingMedia Control: MGCP, H.248

Connection NegotiationTranscodingBearer SwitchingMedia Control: MGCP, H.248

Call Control PlaneCall Control PlaneSignaling and Call ControlService Access FunctionSwitch-Based Service LogicEnd to End Voice ServicesCall Control: SIP, H.323

Signaling and Call ControlService Access FunctionSwitch-Based Service LogicEnd to End Voice ServicesCall Control: SIP, H.323

Services PlaneServices Plane

IN Service Logic Address ResolutionAAA

IN Service Logic Address ResolutionAAA

ServiceLogic

ServiceLogic

SwitchingLogic

SwitchingLogic

Call LogicCall Logic

Tool SetTool SetDefinitionConversionSimulation

DefinitionConversionSimulation

Open Packet Telephony ArchitectureOpen Packet Telephony Architecture

TDM/Circuit Switch

Switching Network

Line Concentration

Call ControlConnection Control

Features

Common ChannelSignaling Complex

AdministrationMaintenance

Billing

Digital Trunk Subsystem

04/06/2001 - 11 -

RBS

MSC

Network ArchitectureNetwork ArchitectureAIR INTERFACE CIRCUIT 9.6Kbps / 14 Kbps SWITCHINGAIR INTERFACE

384 Kbps -2 Mbps

PACKET SWITCHINGNEW

SERVICES

HLR

MC

BGW

MSCMobile Multimedia

Internet High speed data rate

BSC

04/06/2001 - 12 -

Actual ServicesActual Services

and Applicationsand Applications

04/06/2001 - 13 -

Bro

ad B

and

(Sop

hist

icat

ion)

2G

GPRS

EDGE

UMTS

Ad

vanced

Messag

ing

Imag

ing

Telem

etry

Lo

cation

based

services

E-co

mm

erce

Future Applications , today Applications(Variety)

Fan of ServicesFan of Services

Multimedia can be used to enhance many existing services

Create a great opportunity to differentiate services

04/06/2001 - 14 -

TIM at ELECTIONS TIM at ELECTIONS (TIM OFFICE)(TIM OFFICE)

Radio BaseStation

DTI

AXE10 TRE

Applied in the last election in Florianopolis

Used in 24% of the electronic ballot boxes

All information were sent in 10 minutes

04/06/2001 - 15 -

Wireless PortalWireless Portal

Content

E-commerce

Electronic Bill Payment

Advertising

Location Based Services

Mobile Banking

Voice dialling

Personal directory

Personal schedule

Portal

Unified Messaging

Personal Communications

Portal Services

04/06/2001 - 16 -

Future ServicesFuture Services

and Applicationsand Applications

04/06/2001 - 17 -

E-mail

Multimedia

“Wireless”

Telemetry

Wireless office

”Web-Browsing”

Video Conference

Interactive News

Music(CD Quality)

Electronic Post Card

Location Based Service

The applications are The applications are unlimited….unlimited….

Intranets Access

04/06/2001 - 18 -

PICTURE and VIDEO MESSAGINGPICTURE and VIDEO MESSAGING

Shoot, download, send, receive and

manipulate picture or video messages via mobile handset

Eletronic Post Card, Photo or

Video

04/06/2001 - 19 -

Video Call AnsweringVideo Call Answering

Deposit and retrieve a video message from the mailbox

Prompt the Caller to leave a message after a busy or no

answer signal

04/06/2001 - 20 -

INFOTAINMENTINFOTAINMENT

Profile and event-driven information

Push targeted advertisements

Media downloads

Content-rich “IVR” services

04/06/2001 - 21 -

Call Management ServicesCall Management Services

Interactive control and real-time manipulation of incoming calls and call-related features

04/06/2001 - 22 -

Location ServicesLocation Services

04/06/2001 - 23 -

Summary Summary • Applications and services are the Applications and services are the

differentiatordifferentiator

• The infrastructure is the enablerThe infrastructure is the enabler

• Operators have already offered data servicesOperators have already offered data services

• The IP Infrastructure investment positions The IP Infrastructure investment positions the operator for 2.5G and 3Gthe operator for 2.5G and 3G