04 - The New Retail Disruption - TransforM ALL - Jing Jei · The New Retail Disruption - TransforM...
Transcript of 04 - The New Retail Disruption - TransforM ALL - Jing Jei · The New Retail Disruption - TransforM...
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The New Retail Disruption - TransforM ALLJing Jie, Vice President
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TRANSFORM ALL
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TMALL
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TMALL PHYSICAL GOODS GMV GROWTH QTD: 40%+
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GROWTH OF HIGH-END CATEGORY
9+times* 1.8+times* 2.59+times*PERSONAL CARE INFANT FORMULA BEAUTY CARE
*This represents the ratio of yoy growth rate of high end brands vs the category average yoy growth on Tmall in May 2017.
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75% of CONSUMER BRANDS IN FORBES TOP 100 MOST VALUABLE BRANDS ON TMALL*
*As of Mar 2017
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JASMINE XU, PRESIDENT P&G GREATER CHINA E-BUSINESS / BRANDING
“Alibaba is way beyond just a sell ing platform. E-commerce also plays a significant role in brand building, which is changing P&G’s
century-long brand-building model.”
“We will fully take advantage of Alibaba's platform and data to carry out more innovative experiments, perfect PepsiCo's products and
services, and enhance online consumer experiences.It is a joint effort to better serve Chinese consumers.”
MIKE SPANOS, PRESIDENT AND CEO PEPSICO'S GREATER CHINA REGION
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PRODUCT
CONSUMER BRAND
CHANNEL
PRODUCT BRAND
CHANNELCONSUMER
Faster Time to Market Lower Product Launch Risk
Enable Consumer Asset Management
Effective and Efficient Marketing
Lower Logistic Cost Better Consumer Experience
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PRODUCT LAUNCH
PRODUCT
CONSUMER BRAND
CHANNEL
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RESEARCH TEST LAUNCH OFFICIAL LAUNCH
Comprehensive demographics with real IDs Faster feedback and iteration
REAL CONSUMER INSIGHTS DATA
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BRAND BUILDING
PRODUCT
CONSUMER BRAND
CHANNEL
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110MSUPER BOWL LI
TV AUDIENCE ON FOX
200M11.11 GALA LIVE
STREAMING AUDIENCE I
MILLIONS THE FLAGSHIP STORE VISITORS
IN 4 HOURS2016.11.10 2016.11.10source: Nielsen 2017.02.05
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YEAR-ROUND CONSUMER FESTIVALS TMALL SUPER BRAND DAY - BRANDS’ OWN FESTIVAL
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PERSONALISED BEAUTY ADVISOR
DIGITAL MIRROR
TECH-ENABLED TOOLS For DAILY BRAND BUILDING
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CHANNEL MANAGEMENT
PRODUCT
CONSUMER BRAND
CHANNEL
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Uni IDENTITY
ONLINE OFFLINE
SHOPPING MALL
DEPARTMENT STORE
SUPERMARKET
HYPERMARKET
MINI-MARKET
CONVENIENCE STORE
GROCERY STORE
COSMETICS STORE
ELECTRONICS STORE
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CONSUMER ASSET MANAGEMENT
PRODUCT
CONSUMER BRAND
CHANNEL
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CMIR&D MARKETING SALES CUSTOMER SERVICE
SUPPLY CHAIN
Brands’ Current Way of Conducting Business
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CMIR&D
MARKETING
SALES
CUSTOMER SERVICE
SUPPLY CHAIN
DATA DRIVEN
DATA VERIFIEDORGANIZATION
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LOYALTYAWARENESS INTEREST PURCHASEBRANDS’ CURRENT WAY OF CONDUCTING THEIR BUSINESS Increase LIFE-TIME VALUE OF THEIR CONSUMER ASSETS
"Alipay, Cainiao and Weibo are affi l iated entities"
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TMALL
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TRANSFORM ALL