04 Discovering Ideas Improving Creativity

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Basics of Creativity: Discovering Ideas

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Transcript of 04 Discovering Ideas Improving Creativity

  • Basics of Creativity:

    Discovering Ideas

  • Plan of the session

    Define creativityShow difference betweencreative and formal thinkingExplain 4 recipes and 7 modelsfor discovering ideasSlides 28/28

  • What is Creativity?An Ability to imagine.An Attitude. Tolerance towardsthe new.The habit of improving ideas asbeing used.

  • Formal Thinkingversus

    Creative Thinking

    Both kinds of thinkingare interdependent

    and complementary.

  • FormalThinking (A)AnalyticalConvergentLinearFocusedObjectiveVerbal

    CreativeThinking (B)GenerativeDivergentAll directionsDiffuseSubjectiveDiversified

  • Creativity is not inherited.Creativity can be taught.Innovation is measurable:

    Revenue from newproducts? Patents.

  • Tools for Creativity1. Brainstorming

    designed to obtain maximumnumber of ideas. Suspend judgment. Think freely. Improve, modify, build on

    others ideas. Quantity of ideas is

    important.

  • Basic Guidelines forBrainstorming

    Suspend judgment.Think freely.Improve, modify, build on

    others ideas.Quantity of ideas is

    important.

  • Putting Brainstormingin Practice

    Record and expose ideas.Limit the time of the processUse 80/20 rule.

  • 2. Asking Questions Where? When? Where? What? Who? For what? To where? For whom? What have others done? Where to find an idea? What ideas can I modify?

  • 3. The PentadAction or eventSubject (doer)SceneAgencyRelationships betweenall.

  • 4. The Gridfor things, objects, items

    System or SubsystemCriterion Static DynamicContrastContext

  • 7. Other Modelsfor Enhancing

    Mental/ThinkingActivities

  • System Thinking: A System

    A whole havingcomponents, or

    components forming awhole.

  • We have grown in a culturewhere fragmentation hasprevailed.

    ----------------To meet challenges, usesystems thinking.Systems behavior events

  • Laws of STOpen SystemsPalliative SolutionsApplications: to enhancememory, In Brainstorming

  • Systemic Actions Lead toTotal Quality

    Plan

    Improve(Act)

    Implement(Do)

    Quality Process

    Check

  • Systemic View of Training System

    Fulfillmentof

    mission

    Trainee

    Trainer

    Venue Materials

    Topics

    TMS

    12

    3

    45

  • The Communication System

    Sender

    Receiver

    Message

    ChannelPerformance

    Objective, Size, V-Aids,Environment, Time, Duration, Venue

    Other Modelsfor Enhancing Mental/Thinking Activities

  • ConventionalManagement

    PlanningOrganizingStaffingDirectingControlling

  • Steps in Planning1. Being aware of problem2. Establishing objectives3. Premising: expecting

    environment of operation4. Determining alternative

    Courses5. Selecting the right course6. Defining derivative plans7. Numberizing plans

  • The Communication Model

    IntroductionSummary

    BodyConclusion

    TitleTh

    esis S

    tatem

    ent

  • Ways of Thinking

    Linear 1, 2, CyclicLateral

    Systemic1 2

    4 3

    Syst

    ematic

    on

    ew

    ay

    thin

    king

    Two

    -w

    ay

    thin

    king

  • TS is a short generalstatement:

    Topic + Comment.

    Smoking is dangerous.

  • Twenty-Four (24) Ways To BeginAction/Process QuestionAdvice QuotationBackground Refute-an-argumentCall for action Statement of scopeCommand/Request Specific detailsComparison/Contrast Statement of a factDefinition/Classification An important pointEarly theory/technique Plan of developmentForecast and hypothesis Statement of purposeIllustration/exemplification Statement of the problemListing SummaryPoint of view Combination

  • systemicWays To Develop TS

    Linear

    cyclicGeneral-to-specificSpecific-to-general

    ConvergentChronological, processListing, cause-to-effectDefinition, exemplificationComparison-contrastMixture of these

    What about ways-to-begin?

  • Effective ArgumentsArgument of Fact

    Air in Greater Cairo has become very polluted.1. Sub argument of definitionAir become polluted when it has more than , and .

    These proportions are defined by .2. Sub argument of existenceAir in Greater Cairo has exceeded these limits. , .3. Sub argument of qualityIf there are no measures to stop the process, the

    situation shall become dangerous for .

  • Effective ArgumentsArgument of PolicyAir in Greater Cairo has reached serious proportions.Authorities must react before the situation becomes dreadful.1, 2, 3 Sub argument of fact +4. Sub argument of goodnessA cleaner Greater Cairo should enhanceEgypts image +5. Sub argument of usefulnessThose who initiate such a commendableprocess shall be praised fore ever.

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