03_orange_book_web_optimized
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Orange
description
Orange Orange is the mobile, broadband and multiplay brand of the France Telecom Group searching for fast growth within the Dutch Market. 1 2 Brand Environment Design ensures that all brand items originate from the core values of the organisation. Every item produced is an outcome of this process. 3 Orange wanted a consistent brand image through all communication items. These included retail stores, an online store, promotional material, internal communication items and a flagship store. Initiate 4
Transcript of 03_orange_book_web_optimized
Orange
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Orange
Orange is the mobile, broadband and multiplay brand of the France Telecom Group searching for
fast growth within the Dutch Market.
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Brand Environment Design
Brand Environment Design ensures that all brand items originate from the core values of the organisation. Every item
produced is an outcome of this process.
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Initiate
WHY ?
Orange wanted a consistent brand image through all communication items. These included retail stores, an online
store, promotional material, internal communication items and a flagship store.
1. Project : Flagship Store Discipline : Interior
2. Project : Point of Sale Materials Discipline : Graphic Design
3. Project : Online Store Discipline : Multimedia
4. Project : Info Box & Quest for passion Discipline : Events
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Research
1. Flagship Store Interior
Because the mobile phone market is becoming increasingly more saturated, Orange has been searching for new ways to
sell their products.
Besides a wide and diverse range of products and services, the 1300 sq.m. store boosts a cafe, a restaurant, a sound
studio used by MTV for live broadcasts, meeting and lounging areas, and a spot to showcase the newest products to be
released by partner brands.
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The Flagship Store located in the heart of Rotterdam.
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Research
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A research trip was arranged with Orange to New York.Here, various flagship stores were visited and studied.
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Research
References Orange Living rooms
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Moodboards created from the New York trip.
References Urban Oasis
References Sound Box
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Concept
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Inspired by the urban atmosphere of Rotterdam, and the friendly and bright Orange brand values, QuA designed the
interior around the concept “Urban Oasis”.
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Explore
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The basis of the interior is simple and clean, making use of long straight lines, large surfaces, concrete, and a grey colour palette. In contrast with this, playful displays were developed
with a series of coloured elements and themes.
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Explore
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Developing the entrance area.
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Finalise
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Floor levels, themed areas and displays.
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Production
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Main entrance area and product displays.
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Production
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Of course the famous Orange aquarium, an important element in every Orange shop.
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Production
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A wall of trees cut from aluminium forms a forest next to the central staircase.
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Production
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The level above the retail space contains meeting areas and wi-fi zones.
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Production
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Lounge next to the MTV stage.
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Production
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The meeting rooms are separated by walls made out of sliced tree trunks. This creates privacy while allowing some natural
light to enter the room.
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Production
2. Point-of-Sale Material Graphic Design
QuA developed concepts and designs for various point-of-sale specials for the Orange stores throughout The Netherlands.
We rotate these materials and themes frequently; the design concepts are based on monthly or quarterly promotions.
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Holiday promotional cards.
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Production
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P.O.S. materials include window displays, banners, posters, merchandise, booklets, and animations.
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Production
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Various promotional material.
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Production
3. Online Store Multimedia
The Orange online store needed to reflect the strong Orange brand, and trigger the visitors.
The website offers a whole range of features, in a visually simple, strong and functional environment. It provides the
possibility to buy Orange products and services in a very personal setting.
This feeling was created by adding a ‘Behind the scenes’ section, a photo gallery and a series of games in which the visitor gets to know more about Orange and its products.
Within two months of launch the webshop was generatingthe same turnover as the 50 stores.
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The concept and design of the online shop won the European Red Dot Design Award.
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Production
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To have people return to the website, a game was created. Each time you enter the site the design is slightly different.
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Production
4. Info-Box & Quest for Passion
Events
The Orange Info-box was built for the event ‘Den Haag Sculptuur’ . The box provided vocal, written, and visual information about sculptures on display in The Hague.
The ‘Quest for Passion’is the annual Orange Retail Event. The goal of the event is
teambuilding for the Orange office staff. Qua developed the concept and designed the event.
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Info-Box and ‘Quest for Passion’ map.
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Production
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The Info-box opens during the day, and can be secured at night.
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Production
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QuA created films and various items for the internal training days. A spirit of adventure , fun and teambuilding are the core
of the events.
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For more information please contact:
QuA AssociatesGrasweg 61
1031 HX AmsterdamThe Netherlands
P: +31(0)20 494 6565F: +31(0)20 494 6500
