Linear Programming Applications in Marketing, Finance and Operations Management

Chapter 4Linear Programming Applications in Marketing, Finance and Operations Management

Learning Objectives

1. Learn about applications of linear programming that have been encountered in practice.

2. Develop an appreciation for the diversity of problems that can be modeled as linear programs.

3. Obtain practice and experience in formulating realistic linear programming models.

4. Understand linear programming applications such as:

media selection production schedulingportfolio selection work force assignmentsblending problems