03 what mice planners want by gary grimmer
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Transcript of 03 what mice planners want by gary grimmer
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MICECON 2013 Philippine MICE Conference
Daveo City – March 2013
What MICE Planners Want
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Understanding Exhibitions
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3
Exhibitions and GDP
SQMRank Country GDP
Rank
1 China 1
2 Japan 2
3 HKG 9
4 Korea 5
5 India 3
6 Australia 4
7 Taiwan 7
8 Thailand 8
9 Malaysia 10
10 Singapore 11
11 Indonesia 6
12 Philippines 12
13 Vietnam 14
14 Pakistan 13
SQMRank Country GDP
Rank
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Understanding Associations
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Conventions have Almost Nothing in Common with Tourism
Participants Tourists / Fun Business / Networking / Learning
Tourism Conventions & Exhibitions
Distribution
Marketing
Agents / Wholesalers / GDS
HQs / AMCs
Strategic / Marketing Oriented
Tactical / Sales Oriented
Decision Criteria
Destination Appeal Facilities / Business Links / Market Issues
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Comparing Supply Chains
Tourism MICEHotels, RestaurantsAttractions, Retail, Tours,
F&B
EMCs
DMCs
PCOs
PEOs
Registration A/V & IT Catering Florists SI Speakers Security Venues
Tours Transport Team building Social programs
Entertainment Staging Designers Production Rigging Special effects
Stands Drayage F & E Cleaning Marketing
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Networks Business, trade and research links
Exports International markets
Access Technologies and ideas
Knowledge Professional expertise
World Stage Innovation & investment – media
Economic Impact Comparisons
Tourism MICEDirect Spending
EmploymentTax Revenues
Micro Economic
Macro Economic
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Why are Associations Vital for Asia? Economic and Social Transformation
o Continuing educationo Development of trades and professions
Global Economic and Intellectual Engagemento Trade linkso Investmento Research linkso Knowledge transfer
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0
1000
2000
3000
4000
5000
6000
6.5%
9.4%
9.0%
5.5%
Europe
North America
Asia/Pacific
1.4%
Africa
South America
Other
7.7%
CAGR*
Source: ICCA (2012)* CAGR: Compound Annual Growth Rate
Asia is leading the world’s growth in international conventions
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Key Convention Trends and Business Drivers
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Generation Change
ROI &
Delivery
Members
Associations
Different expectations Different learning modes Different world view
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Globalization More Asian meetings
Emerging
Markets
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Relevance
Local
Innovation
Global leadership and expertise New R&D Technical tours
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Trust in Capabilities
Local
Support
Arrangements Attendance Meetings industry know-how
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Battle for Audience
Audience vs. Members Extended Reach Brand Sophistic
ation
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Professional Supply
Price and
Transparency
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Measured Outcomes Lower investment
Reduced costs Subvention Sponsorship
Higher results Members Brand Profits
Value
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Dependable Outcomes
Confidence
Risk adversity
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Safety & Security
Low Risk
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Decision Making Familiar Business Practices Good coordination
Convenience
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CSR Making a difference Advancing cause
Legacy
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Understanding Corporate Meetings
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Why Corporations Meet
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Supply Chain
End User
Distribution
Assembly
Manufacturing
Raw Materials Commodities
Sellable Products
Components
DeliveryOutletsShippingSales, marketing, branding
Managing Relationships
Product Launches
External Meetings
User Groups
Incentives
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Internal Meetings
Primary Activities
Teambuilding
Training
AGM
Sales Meeting
Executive Retreat
Planning
Value Chain (Michael Porter)
Incentives
Service
Operations
Outbound Logistics
Marketing & Sales
Inbound Logistics Multi-Nationals
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Key Corporate Trends and Business Drivers
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Cost Reduction Closer to home (shorter lead times) Fewer Smaller Shorter Procurement Commoditization Consolidation of services Higher services at lower costs
Price and
Transparency
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Perceptions Government and
shareholder scrutiny Content more
businesslike Cheaper is “Chic – er” Not frivolous CSR
Less glamour,
more business
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ROI Lower investment Higher results Extending communications outside the building Accountability Measured outcomes Value
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Decision Making Executive involvement On-line planning tools Easy arrangements Outsourcing Tech-sourcing Efficient staging
Convenience
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Safety & Security
Low Risk
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Globalization More Asian regional meetings
Asian
Expansion
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Demographics Generation change management
- Needs, preferences, expectations- Technology
Multicultural More women
Creative
Solutions &
Know-how
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CSR Making a difference Advancing cause
Legacy
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Consulting the World’s Business Events Industry
:
Thank You