02.17_sample_dc - Doi 100 Years Pr Recap_final

8/12/2019 02.17_sample_dc - Doi 100 Years Pr Recap_final

1/14


2/14

'utlet( 6niision5eorter( Fanny utierrezCoerage Descrition( ho* ro!otion, tic"et giea*ay

February &, 201411(00 /% (00 /%5an one *ee" be3ore sho*


February 4, 201411(00 /% (00 /%5an t*o *ee"s be3ore sho*


:anuary 81, 201411(00 /% (00 /%5an three *ee"s be3ore sho*


:anuary 80, 201411(00 /% (00 /%5an three *ee"s be3ore sho*


:anuary 2;, 201411(00 /% (00 /%5an three *ee"s be3ore sho*

Ra#io "roa#castMe#ia Placement Date'utlet( W'/5eorter( eorge WallaceCoerage Descrition( ho* ro!otion, er3or!er interie*

February 12, 201410 %5an *ee" o3 sho*

Print Me#ia

Me#ia Placement Date'utlet( he Washington /ost( oing 'ut ui$eCoerage Descrition( ho* ro!otion

February 14, 20145an *ee" o3 sho*

'utlet(


3/14

'utlet( / /assDescrition( ho* ro!otion


'utlet( ? treet %agazineDescrition( ho* ro!otion@ !e$ia arty coerage


'utlet( 6niision

Descrition( ho* ro!otion

February 14, 2014

5an *ee" o3 sho*

'utlet( ele!un$oDescrition( ho* ro!otion


'utlet( Wire$ %o!!aDescrition( ho* ro!otion an$ reie*


'utlet( Co!cast ortsnet WashingtonDescrition( ho* ro!otion, er3or!er interie*


'utlet( 6niision


February 18, 2014

5an *ee" o3 sho*

'utlet( Washington /ost oing 'ut ui$eDescrition( ho* cancellation, *eather u$ate


'utlet( i!esDescrition( Weather u$ate


'utlet( #isno*Descrition( ho* ro!otion, !e$ia arty coerage


'utlet( :oy roue

Descrition( ho* ro!otion an$ reie*

February 18, 2014

5an *ee" o3 sho*

'utlet( :oy roueDescrition( ho* ro!otion, *eather u$ate


'utlet( #elt*ay #argain %o!Descrition( ho* ro!otion an$ reie*


'utlet( 'ur ?i$sDescrition( ho* ro!otion an$ reie*


'utlet( 5ogers 5eue

Descrition( ho* ro!otion, *eather u$ate

February 18, 2014

5an *ee" o3 sho*

'utlet( ?esta %agazine DCDescrition( ho* ro!otion, !e$ia arty coerage


'utlet( 5eal =ouse*ies )'VDescrition( ho* ro!otion an$ reie*


'utlet( / /assDescrition( ho* ro!otion



4/14

'utlet( Fre$eric"sburg tarDescrition( ho* ro!otion


'utlet( W6;Descrition( ho* ro!otion, *eather u$ate


'utlet( %onu!ental ortsDescrition( ho* ro!otion, *eather u$ate


'utlet( Fresh F%Descrition( ho* ro!otion, *eather u$ate


'utlet( Co!!unities Digital )e*sDescrition( ho* ro!otion, *eather u$ate


'utlet( Co!!unity Digital )e*sDescrition( ho* ro!otion, *eather u$ate


'utlet( Washington /ostDescrition( ho* ro!otion, transortation u$ate


'utlet( 5ogers 5eueDescrition( ho* ro!otion, tic"et giea*ay


'utlet( %acaroni ?i$ A %t. iry-Da!ascus-6rbanaDescrition( ho* ro!otion


'utlet( ele!un$o B=ola Ciu$a$Descrition( ho* ro!otion, tic"et giea*ay

February 7, 20145an one *ee" be3ore sho*

'utlet(


5/14

'utlet( /arent in iler ringDescrition( ho* ro!otion, tic"et giea*ay

:anuary 2;, 20145an t*o *ee"s be3ore sho*

'utlet( DC hri3ty %o!Descrition( ho* ro!otion, tic"et giea*ay


'utlet( #elt*ay #argain %o!Descrition( ho* ro!otion, tic"et giea*ay



:anuary 2+, 20145an t*o *ee"s be3ore sho*



'utlet( Fair3a Fa!ily FunDescrition( ho* ro!otion, tic"et giea*ay


'utlet( Wire$ %o!!aDescrition( ho* ro!otion


'utlet( %acaroni ?i$ - #o*ieDescrition( ho* ro!otion, tic"et giea*ay

:anuary 27, 20145an t*o *ee"s be3ore sho*

'utlet( %acaroni ?i$ A 5oc"ille-aithersburgDescrition( ho* ro!otion, tic"et giea*ay


'utlet( /WC %o!sDescrition( ho* ro!otion, tic"et giea*ay

:anuary 22, 20145an three *ee"s be3ore sho*

'utlet( %acaroni ?i$ A eesburg


:anuary 22, 2014

5an three *ee"s be3ore sho*

'utlet( =u33ington /ost DCDescrition( ho* ro!otion


'utlet( %acaroni ?i$ A eesburgDescrition( ho* ro!otion

:anuary 1, 20145an 3our *ee"s be3ore sho*

'utlet( ?esta %agzineDescrition( ho* ro!otion

:anuary 1&, 20145an 3our *ee"s be3ore sho*

'utlet( Fair3a Fa!ily Fun


:anuary 1&, 2014

5an 3our *ee"s be3ore sho*

'utlet( ?i$ risDescrition( ho* ro!otion


'utlet( %acaroni ?i$ A #o*ieDescrition( ho* ro!otion

:anuary 7, 20145an 3ie *ee"s be3ore sho*

'utlet( :oy roueDescrition( ho* ro!otion

:anuary &, 20145an 3ie *ee"s be3ore sho*

'utlet( %acaroni ?i$ A 5oc"ille-aithersburg Dece!ber 80, 2018


6/14

Descrition( ho* ro!otion 5an si *ee"s be3ore sho*

'utlet( he :oy roue )'VDescrition( ho* ro!otion

Dece!ber 2;, 20185an si *ee"s be3ore sho*

'utlet( DC 6rban %o!s an$ Da$sDescrition( ho* ro!otion

Dece!ber ;, 20185an nine *ee"s be3ore sho*

Social Me#iaMe#ia Placement Date'utlet( 6niision EoutubeDescrition( ho* ro!otion


'utlet( Dulles %o!s Faceboo"Descrition( ho* ro!otion


'utlet( Dulles %o!s *itterDescrition( ho* ro!otion


'utlet( /arent in iler ring *itter


February 14, 2014

5an *ee" o3 sho*

'utlet( 6niision EoutubeDescrition( ho* ro!otion


'utlet( :oy roue *itterDescrition( ho* ro!otion


'utlet( Disney #abies #log Faceboo"Descrition( ho* ro!otion


'utlet( Disney #abies #log *itter

Descrition( Weather u$ate

February 18, 2014

5an *ee" o3 sho*

'utlet( 5ogers 5eie* Faceboo"Descrition( Weather u$ate


'utlet( :oy roue *itterDescrition( ho* ro!otion, sho* reie*


'utlet( /arent in iler ring *itterDescrition( Weather u$ate


'utlet( 'ur ?i$s Faceboo"


February 18, 2014

5an *ee" o3 sho*

'utlet( Wire$ %o!!a Faceboo"Descrition( ho* ro!otion


'utlet( Wire$ %o!!a *itterDescrition( ho* ro!otion


'utlet( Wire$ %o!!a >nstagra!Descrition( ho* ro!otion



7/14

'utlet( #elt*ay #argain %o! Faceboo"Descrition( ho* ro!otion


'utlet( #elt*ay #argain %o! Faceboo"Descrition( ho* ro!otion


'utlet( /arent in iler ring *itterDescrition( ho* ro!otion


'utlet( /arent in iler ring >nstagra!Descrition( ho* ro!otion


'utlet( Wire$ %o!!a Faceboo"Descrition( ho* ro!otion


'utlet( Wire$ %o!!a *itterDescrition( ho* ro!otion


'utlet( Wire$ %o!!a >nstagra!Descrition( ho* ro!otion


'utlet( Fair3a Fa!ily Fun Faceboo"Descrition( ho* ro!otion


'utlet( Fresh F% Faceboo"Descrition( ho* ro!otion


'utlet( Fresh F% *itterDescrition( ho* ro!otion


'utlet( #elt*ay #argain %o! *itterDescrition( ho* ro!otion


'utlet( %acaroni ?i$ %t. iry Da!ascus 6rbana Faceboo"Descrition( ho* ro!otion


'utlet( %acaroni ?i$ %t. iry Da!ascus 6rbana *itterDescrition( ho* ro!otion


'utlet( 6niision Faceboo"Descrition( ho* ro!otion, tic"et giea*ay


'utlet( 6niision *itterDescrition( ho* ro!otion, tic"et giea*ay


'utlet( #oys irls Club o3 reater Washington Faceboo"Descrition( ho* ro!otion

February , 20145an one *ee" be3ore sho*

'utlet( 6niision EouubeDescrition( ho* ro!otion

February , 20145an one *ee" be3ore sho*


February &, 20145an one *ee" be3ore sho*

'utlet( >n the Caital *itterDescrition( ho* ro!otion

February &, 20145an one *ee" be3ore sho*


8/14



'utlet( DC hri3ty %o! Faceboo"Descrition( ho* ro!otion




'utlet( DC hri3ty %o! Faceboo"Descrition( ho* ro!otion


'utlet( DC hri3ty %o! *itterDescrition( ho* ro!otion




'utlet( %acaroni ?i$ %t. iry Da!ascus 6rbana *itterDescrition( ho* ro!otion






'utlet( #elt*ay #argain %o! Faceboo"Descrition( ho* ro!otion, tic"et giea*ay


'utlet( 6niision Eoutube


:anuary 2;, 2014

5an t*o *ee"s be3ore sho*

'utlet( %acaroni ?i$ %t. iry Da!ascus 6rbana *itterDescrition( ho* ro!otion, tic"et giea*ay


'utlet( /arent in iler ring Faceboo"Descrition( ho* ro!otion, tic"et giea*ay


'utlet( /arent in iler ring *itterDescrition( ho* ro!otion, tic"et giea*ay


'utlet( /WC %o!s Faceboo"


:anuary 2;, 2014

5an t*o *ee"s be3ore sho*

'utlet( Fair3a Fa!ily Fun Faceboo"Descrition( ho* ro!otion, tic"et giea*ay


'utlet( Fair3a Fa!ily Fun *itterDescrition( ho* ro!otion, tic"et giea*ay


'utlet( %onica . a"ala BWire$ %o!!a Faceboo"Descrition( ho* ro!otion, tic"et giea*ay



9/14

'utlet( %onica . a"ala BWire$ %o!!a *itterDescrition( ho* ro!otion, tic"et giea*ay


'utlet( ?esta %agazine *itterDescrition( ho* ro!otion, tic"et giea*ay


'utlet( ?esta %agazine *itterDescrition( ho* ro!otion, tic"et giea*ay


'utlet( :oy roue *itterDescrition( ho* ro!otion, tic"et giea*ay


'utlet( ?esta %agazine *itterDescrition( ho* ro!otion

:anuary 2&, 20145an three *ee"s be3ore sho*

'utlet( ?i$s ris Faceboo"Descrition( ho* ro!otion, tic"et giea*ay


'utlet( he :oy roue )'V %o!s /laygrousDescrition( ho* ro!otion


'utlet( :oy roue Faceboo"Descrition( ho* ro!otion, tic"et giea*ay


'utlet( :oy %a"in %a!as *itterDescrition( ho* ro!otion, tic"et giea*ay


'utlet( :oy roue oogleGDescrition( ho* ro!otion, tic"et giea*ay


'utlet( ?i$s ris Faceboo"Descrition( ho* ro!otion, tic"et giea*ay


'utlet( =u33/ost DC Faceboo"Descrition( ho* ro!otion


'utlet( %acaroni ?i$ -- #o*ieDescrition( ho* ro!otion, tic"et giea*ay


'utlet( he :oy roue )'V %o!s /laygrousDescrition( ho* ro!otion, tic"et giea*ay

:anuary 1+, 20145an three *ee"s be3ore sho*


:anuary 1+, 20145an three *ee"s be3ore sho*

'utlet( :oy roue oogleGDescrition( ho* ro!otion, tic"et giea*ay


'utlet( ?i$ ris )orthern Virginia *itterDescrition( ho* ro!otion, tic"et giea*ay


'utlet( :oy %a"in %a!as *itterDescrition( ho* ro!otion, tic"et giea*ay


'utlet( he :oy roue )'V %o!s /laygrous Faceboo"Descrition( ho* ro!otion, tic"et giea*ay



10/14

'utlet( ?i$ ris Faceboo"Descrition( ho* ro!otion, tic"et giea*ay




'utlet( :oy roue Faceboo"

Descrition( ho* ro!otion, tic"et giea*ay

:anuary 11, 2014

5an 3ie *ee"s be3ore sho*

'utlet( %acaroni ?i$ A #o*ie Faceboo"Descrition( ho* ro!otion, tic"et giea*ay

:anuary ;, 20145an 3ie *ee"s be3ore sho*

'utlet( %acaroni ?i$ A #o*ie Faceboo"Descrition( ho* ro!otion, tic"et giea*ay

:anuary 7, 20145an 3ie *ee"s be3ore sho*

'utlet( %acaroni ?i$ A 5oc"ille-aithersburg *itterDescrition( ho* ro!otion, tic"et giea*ay

Dece!ber 80, 20185an si *ee"s be3ore sho*

'utlet( %acaroni ?i$ A 5oc"ille-aithersburg Faceboo"Descrition( ho* ro!otion, tic"et giea*ay

Dece!ber 80, 20185an si *ee"s be3ore sho*

'utlet( :oy %a"in %a!as Faceboo"Descrition( ho* ro!otion, tic"et giea*ay

Dece!ber 2;, 20185an si *ee"s be3ore sho*

alen#ar Listings

Me#ia Placement Date'utlet( nsi$e )'VCoerage Descrition( Calen$ar isting

5an one !onth be3ore sho*

'utlet( bout.co!Coerage Descrition( Calen$ar isting


'utlet( 'ur ?i$sCoerage Descrition( Calen$ar isting


'utlet( City /ee"Coerage Descrition( Calen$ar isting


'utlet( DC i3e %agazineCoerage Descrition( Calen$ar isting


'utlet( 9eentsCoerage Descrition( Calen$ar isting



11/14

'utlet( CraigslistCoerage Descrition( Calen$ar isting


'utlet( Verizon Center A %onu!ental ortsCoerage Descrition( Calen$ar isting


MEDIA MA!ERIALS & DR%P

Me#ia Materials & Drops

Me#ia Material: %e$ia $isoryHCalen$ar isting

Description: %e$ia a$isory sub!itte$ to target !e$ia 3or eent calen$ar listings.

Sent&Deli'ere#: 'utreach began Dece!ber 2018

ost: nHa

Me#ia Material: %e$ia Dro

Description: o !e$ia targets receie$ the !e$ia $ro t*o *ee"s rior to the sho*s arrial. he!e$ia $ro inclu$e$( Disney Valentines Day the!e$ gi3t bag, Valentines heart-the!e$gi3t-bag *ith %ic"ey %innie "issing stic"er, Valentines can$y, coloring boo", !e$iaa$isory an$ sho* in3or!ation, !e$ia arty initation, Valentines Daycra3t "it.

Sent&Deli'ere#: :anuary 27, 2014

ost: ro I800

Me#ia Material: Disney 'n >ce Celebrates 100 Years of Magic *ith ValentineJs Day /arty at #oys irls Club o3 reater Washington %e$ia $isory

Description: %e$ia a$isory *as share$ *ith target rint, broa$cast !e$ia an$ bloggers initingthe! to coer 100 Eears o3 %agics isit to the #oys irls Club o3 reaterWashington.

Sent&Deli'ere#: *Ho :anuary 80, 2014

Me#ia Material: Disney 'n >ce Celebrates 100 Eears o3 %agic. ic"et echange aailable $ue tootential incle!ent *eather@ all sho*s *ill go on as sche$ule$ at Verizon Center %e$ia

$isory

Description: %e$ia a$isory *as share$ *ith target ne*s $es"s an$ bloggers alerting the! o3 thetic"et echange otion

Sent&Deli'ere#: *Ho February 11, 2014

Me#ia Material: Disney 'n >ce Celebrates 100 Eears o3 %agic. hurs$ay, Feb. 18 sho*s are cancelle$$ue to otential incle!ent *eather@ all other sho*s *ill go on as sche$ule$ atVerizon Center %e$ia $isory


12/14

Description: %e$ia a$isory *as share$ *ith target ne*s $es"s an$ bloggers alerting the! o3 theCancelle$ sho*s

Sent&Deli'ere#: *Ho February 12, 2014

Me#ia Material:


13/14

(EED"A)

Note Publicists are encouraged to share candid feedback about the engagements ublic relations camaignincluding both best ractices and challenges for e!amle" media tools and materials# P$ and e%ent logistics#and &orking &ith media" third'arty artners and (eld )ntertainment erformers and *nit management+(eedback &ill ermit the (eld P$ Deartment to address issues in a timely and effecti%e manner+

"est Practices

"est Practice: Newsrooms Relationships'ngoing relationshis *ith local V stations resulte$ in a great coerage $uring the sho* run, *hich create$buzz 3or the sho* throughout the *ee" o3 sho* in DC.

"est Practice *: Hosting Media Partyhe !e$ia arty, as al*ays, *as a great *ay to engage !e$ia rior to an$ throughout the engage!ent. hisyear, *e ha$ a Valentines $Lcor the!e an$ *e roi$e$ Valentines Day cuca"es, heart-shae$ coo"ies,an$ in" an$ re$ 3ruit unch in a$$ition to healthy 3oo$ otions, *hich *as *ell receie$ by atten$ees. Weha$ a great turnout $esite *eather concerns earlier that *ee".

hallenges

hallenge +: Unforeseeable WeatherWhile eent $Lcor, giea*ay !aterials, er3or!ers an$ sta33 *ere rea$y 3or the Valentines Day eent an$ *e*ere in constant co!!unication *ith the #oys irls Club o3 reater Washington an$ school grou contact,un3oreseeable *eather cause$ school closures in the area, *hich necessitate$ the #oys irls Club tocancel our eent.


14/14

New Relationships

New Relationship: oys ! "irls Cl#b of "reater Washington

02.17_sample_dc - Doi 100 Years Pr Recap_final

Documents

Transcript of 02.17_sample_dc - Doi 100 Years Pr Recap_final