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F.No.22-41/2005/TSM/DDT/1020Andaman and Nicobar Administration

Directorate of TourismPort Blair 744101

Phone: 03192 244013, 244081Fax: 03192- 230933

Email:andaman_tourism@rediffmail.comPort Blair, dated the 29th May 2012

Expression of interest for empanelment of advertising agencies

The Directorate of Tourism, Andaman and Nicobar Administration proposes to

empanel advertising agencies to handle its advertising work. Details are available in

www.and.nic.in under head tenders, sub head department: IP&T

Accredited agencies with requisite experience are eligible to send details for

consideration and short listing. Firms satisfying the eligibility criteria may apply giving full

details as mentioned in the tender document along with enclosures as required.

Short listed agencies will be required to make a presentation covering agency profile

and what they propose for Directorate of Tourism, A&N Islands before a select panel atNew Delhi. Sealed envelope addressed to the Director (Tourism), C/o Deputy Resident

Commissioner, Andaman & Nicobar Bhavan, 12 Chanakyapuri, Near Chanakya Cinema ,

New Delhi -110 021 (Ph:011-2687 8123/2410 4134) should reach A&N Bhavan , New

Delhi by 10.30 AM on or before 29/06/2012.

The envelop should be super scribed Application for Empanelment of advertising

agencies .Applications sent in envelops that are not super scribed are liable to be

disqualified. The Directorate of Tourism reserves the right to accept or reject any or all

proposals without assigning any reasons thereof.

Director (Tourism)

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F.No.22-41/2005/TSM/DDTAndaman and Nicobar Administration

Directorate of TourismPort Blair 744101

Phone: 03192 244013, 244081Fax: 03192- 230933

Port Blair, dated 25th May 2012

TENDER DOCUMENT

Sub: Empanelment of Advertising Agencies for executing media campaign andTourism Promotional works for Andaman Nicobar Tourism.

*********The Department of Tourism, Andaman & Nicobar Administration proposes to

empanel qualified advertising agencies accredited with INS (Indian Newspaper Society)for execution of media campaign and other tourism promotional works like printingand supply of tourism information materials, participation in tourism fairs/ festivals/events, developing and marketing of souvenirs on Andaman tourism during the next

three years.

1. Scope of Worka) Designing, writing, editing, production and supply of brochures, leaflets,

posters, scrolls, CD -ROMs, and other tourism promotion materials.

b) Designing, production and releasing of creative materials/advertisement forprint, online and electronic media.

c) Designing, organizing of Seminar / Conference / Events / Road Shows inIndia and abroad and participation in Tourism Fairs and Festivals topromote Andaman tourism.

d) Launching of tourism promotion campaign from promoting tourismproducts of Andaman Nicobar Tourism in domestic and international market

e) Designing of Tourism website on Andaman Nicobar and any other similarwork assigned by A&N administration.

2. Eligibility Criteria :a) The firm / company should have been in existence for a period of at least 3

years as on the date of publication of this tender notice and should have aturnover of Rs 10.00 crores (ten crores) annually in the last threefinancial years 2008 09, 2009 10, 2010 11. (Enclose audited balancesheets).

b) Continuous & regular INS accreditation / registration for the last threeyears.(proof required)

c) Accreditation / registration with Doordarshan and All India Radio (proofrequired).

d) Agency should be able to provide a dedicated team for timely productionand supply of creative materials. (A declaration to this effect along with thequalification and expertise of the key persons of the team to be enclosed).

e) Preference: Satisfactory handling of tourism departments/State TourismCorporations/Ministry of Tourism etc.(proof required)

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3. Guidelines for submission of proposals:

The bid should contain the following:-

Packet to be super scribed Technical Bid for empanelment of advertising

agencies with Andaman& Nicobar Tourism

The technical bid should contain:

Documents as proof in respect of items No.2 (a to e) under eligibilitycriteria.

Profile /corporate brochure of the agency. Tender document fee of Rs. 1000/-(one thousand only) in the form of

Demand Draft from a scheduled Bank drawn in favor of the Sr.Accounts Officer, Directorate IP&T, A & N Administration, payable atPort Blair. This fee is non refundable.

EMD/Security Deposit: An EMD for Rs1,00,000/- (Rupees Onelakh only) in the form of Demand Draft from any NationalizedBank in favor of the Sr. Accounts Officer, Directorate of Tourism,A&N Administration, Port Blair should be enclosed along with theTechnical bid. Failure to do so will automatically disqualify theagency. The EMD of the five successful empanelled agencies willbe converted as Security Deposit. No interest will be payable onthis amount. EMD of the unsuccessful tenderers would bereturned after completion of the tender process.EMD of theempanelled agencies which have been converted into SecurityDeposit shall be retained with the department till the period of

empanelment and returned thereafter subject to penalties thatmay have been imposed upon the agency. Neither the EMD norSecurity Deposit will earn interest.

The packet should be sealed & super scribed Technical Bid for empanelment

of advertising agencies with Andaman & Nicobar Tourism, with tender no.

and date of submission. Bottom left corner of the packet should carry full name,

address, and telephone nos. of the tenderer. The packet should be addressed to

the Director (Tourism), C/o Deputy Resident Commissioner, Andaman & Nicobar

Bhavan, 12 Chanakyapuri, Near Chanakya Cinema , New Delhi -110 021

(Ph:011-2687 8123/2410 4134). The last date for submission of bids is on or

before 10.30 AM on 29/06/2012.

4. Opening of Bids

The bid documents will be opened by a designated committee for evaluation on

29/06/2012 at 11.00 hrs at the Andaman & Nicobar Bhavan,12 Chanakyapuri,

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New Delhi, by a duly constituted evaluation agency, in the presence of agency

representatives if any.

5. Final selection procedure

The selection procedure will be divided in two levels:

5.1.Level 1: A committee will evaluate the technical proposal and do the

short- listing on the basis of eligibility criteria, for next level.

5.2.Level 2: Only those agencies who have qualified in the technical bid shall

be evaluated in this level. The short listed agencies will be called for a

presentation, on media campaign or what they proposes for Andaman & Nicobar

Tourism in the next three years, before the nominated committee of experts as

designated by A & N Administration.

The final short listing would be done on the basis of presentations in level 2

rounds.

6. Assigning of Work:

For executing any chosen item of work as mentioned under scope of works in thistender document, the department would further call for tenders from amongstthe empanelled agencies based on criteria formulated for each item of work beforeawarding such assignments/ work to an agency.

7. Execution of Agreement:

The empanelled agency thus awarded with a specific item of work would requireto executing an agreement with the department for compliance of terms andconditions formulated for the said tender process including terms and conditioncontained herein.

8. Performance Guarantee

The agency chosen for executing any item of the works as specified under the

scope of works shall execute a Performance Guarantee amounting to 5% ofthe

total value of the work, in the form of Account Payee Demand Draft or a Bank

Guarantee / FDR from a Commercial Bank in an acceptable form, in favor of the

Sr.Accounts Officer, Directorate of Tourism, A&N Administration, Port Blair

before an item of the work is awarded to the agency. The Performance Guarantee

should remain valid for a period of 60 days after completion of all contractual

obligations.

9. Penalty Clause

If the agency assigned with a work as mentioned in the scope of work fails tocomplete the assigned work/project as per the stipulated time/period specified in

the work order, the Directorate of Tourism shall without prejudice to its other

remedies under the contract, deduct from the contract price as liquidated

damages a sum equivalent to 5% of the quoted rate for delay of period of 15 days

or part thereof up to a maximum 10% of the contract price of the delayed

services. Once the maximum is reached, the Directorate of Tourism may consider

termination of contract at the risk and cost of the agency concerned.

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10. Arbitration & Jurisdiction

Venue of Arbitration will be Port Blair, Andaman and Nicobar Islands and the Lt.

Governor Andaman & Nicobar Islands will be the authority to appoint the sole

Arbitrator. The empanelment shall be governed by laws of India. All government

rules on purchase and procurement issued from time to time and in force for the

time being are applicable to this tender.

11. Force Majeure:

Neither party will be liable in respect of failure to fulfill its obligations, if the said

failure is entirely due to Acts of God, governmental restriction or instructions,

natural calamities or catastrophe, epidemics or disturbances in the country. The

party affected by an event of Force Majeure will immediately notify the other party

of such an event and will also notify the unaffected party on cessation of

disability resulting from such Force Majeure act.

12. Termination by default:

The Director (Tourism) reserves the right to terminate the empanelment of any

agency / agencies in case of unsatisfactory services or change in government

policy.

13. Terms of payment

Advance payment will not be considered for executing any item of work. Payment

will be done by way of cheques in India Rupees. The Agency may submit pre-

receipted bills in triplicate towards activities /works already completed for

settlement. The bills should be submitted along with relevant certificate. The tax

component shall be paid as per actual.

14. Other important information:

a) The ownership of the Photos / Publicity Materials / Creatives / TVCommercials / banners / Pop-ups will at all times rest with the Directorateof Tourism, Andaman & Nicobar Administration, and the agency will haveno proprietary or other rights in respect of the same.

b) The Directorate of Tourism, A & N Administration is not bound to assign anyreason for non-acceptance of any offer for empanelment. The Directorate of

Tourism reserves its right to accept the offer either in full or part.Conditional Bids / Offers will be rejected outright.

c) The Directorate of Tourism reserves the right to place an order for the full orpart quantities under any items of work under scope of work.

d) The advertisement released in the media will be on DAVP rates, whereverapplicable. Release in non-DAVP empanelled media will be on the ratesgiven to that media by Ministry of Tourism, Government of India

e) No charges will be paid for the designing and production of printadvertisements.

Director (Tourism)