02 twitter
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Time To Get Stuck Into Twitter (Disclaimer*)
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Transcript of 02 twitter
Time To Get Stuck Into Twitter
(Disclaimer*)
Let’s Rank Ourselves
Twitter? LinkedIn?
A Brief History
Born on 21 March 2006
Total number of Twitter users: 500 million
Monthly active users: 200 million
Average number of followers/user: 206
Average time spent per user/month: 170 mins
% Users accessing via mobile: 60%
Twitter LingoA Tweet = an expression or opinion of 140 chars or less, on Twitter to an audience of followers.
Twitter Lingo
Reply: talking to a person (public)
A Tweet = an expression or opinion of 140 chars or less, on Twitter to an audience of followers.
Twitter Lingo
Reply: talking to a person (public)
Direct Message (DM): talking to a person (privately)
A Tweet = an expression or opinion of 140 chars or less, on Twitter to an audience of followers.
Twitter Lingo
Reply: talking to a person (public)
Direct Message (DM): talking to a person (privately)
Other person must be following you in order to DM
A Tweet = an expression or opinion of 140 chars or less, on Twitter to an audience of followers.
Twitter Lingo
Reply: talking to a person (public)
Direct Message (DM): talking to a person (privately)
Other person must be following you in order to DM
Retweet (RT): republishing a tweet to your followers. Like Fwd to Friend
A Tweet = an expression or opinion of 140 chars or less, on Twitter to an audience of followers.
Twitter Lingo
Reply: talking to a person (public)
Direct Message (DM): talking to a person (privately)
Other person must be following you in order to DM
Retweet (RT): republishing a tweet to your followers. Like Fwd to Friend
Favorite/Star: save stuff
A Tweet = an expression or opinion of 140 chars or less, on Twitter to an audience of followers.
Twitter Etiquette1. RT = currency of
Twitter, show the love
2. ‘via’ good etiquette to not pass off as your own
3. If something’s worth repeating, do it. If something’s worth repeating, do it!
# What Is This? #
• A way of spreading information about a subject, or participating in a discussion– Used widely at conferences• Choose something short & simple #websummit• Remind attendees about the hashtag (materials,
screens, speaker mentions, etc.)– Marks a shift in how people watch TV• #vinb, #latelate, #lovehate
– #FF
How To RT
• Be shorter than the 140 chars to allow for RT’s (90)
• Stick the hashtag or @ in the middle
How To HashtagDO…– Use for humour #firstworldproblems– To take part in a conversation #seanadref
How To Hashtag
• DON’T• Use one to jump in on a conversation that has nothing to
do with you, eg. Habitat lampshades• #hashtag #every #word #in #a #sentence. [It is a crime.]
Klout
• A number between 1 and 100 that denotes how influential you are.
• Can download it for Chrome
Twitter “Levels”
• Level 1: Broadcast Only
Twitter “Levels”
• Level 2: Chitty Chat
Twitter “Levels”
• Level 3: Advanced Search
Anatomy Of A Twitter Page
Twitter Basics
1. Decide on a name (business or personal?)2. Fill out the profile3. Choose a design style– Twitterbackgrounds, twitpaper– Bespoke design can include additional info
4. Find some followers5. Go!
Twitter Goals
1. What is our overall goal?2. How will we achieve that?3. What kind of things will we post?4. What will we not post?5. Who will post?6. How often?7. How will we measure success?
Twitter Goals1. What is our overall goal?2. How will we achieve that?3. What kind of things will we post?– Share, don’t sell– Be helpful– Be personal… funny even!
4. What will we not post?5. Who will post?6. How often?– Very important to commit to it
7. How will we measure success?
Tweetdeck
• Add Twitter accounts• Remove the black• Add columns– Interactions shows all the people who followed you,
favourite your tweets, or RT’ed you.– Show Mentions, Messages– Activity if you want to spy on people!
• When someone follows you, choose to follow them, their mentions, or their favorites…
“There’s An App For That”
• Find people worth following: http://wefollow.com/
• Know what is the best time and day for your audience: https://followerwonk.com
• Clean your follower lists: http://www.friendorfollow.com/
• Track your performance http://twittercounter.com/ or tweetstats.com
Exercise!
Increase your Klout score.
How? Create content people want to share and respond to.
Connect all your social networks.
The more that people tweet, mention, comment, like, the higher your score will be.
Thank You!
