TH

E IN

NO

VA

TIO

N

ASSIG

NM

ENT

A CONCRETE

INNOVATION ASSIGNMENT

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WHICH?

WHEN?WHERE?

WHAT?WHO?WHY?

WHY DO WE NEED TO INNOVATE?

WHO IS THE TARGET GROUP?

WHAT: PRODUCTS? SERVICES? SOLUTIONS?

WHERE: COUNTRIES? REGIONS?

WHEN: YEAR OF INTRODUCTION?

WHICH CRITERIA SHOULD THE NEW CONCEPTS MEET?

THE IN

NOVATIO

N

EXPEDITIO

N A

VISU

AL TO

OLK

IT TO STA

RT INN

OVATION