012 get keep grow
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Transcript of 012 get keep grow
![Page 1: 012 get keep grow](https://reader033.fdocuments.us/reader033/viewer/2022052901/5564dccdd8b42ad9498b537a/html5/thumbnails/1.jpg)
‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos
Launch48 | what is?
Get Keep Grow
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‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos
Launch48 | Todays session
•Get Keep Grow•AARRR - startup metrics for pirates. •Viral Loops
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‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos
Launch48 | Get
•SEO / SEM•PR•Affiliates•Campaigns / contests•Business development / direct sales•Email•Blogs / content•Social networks•Apps / widgets
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‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos
Launch48 | Keep
•Email•Notifications•Widgets•Blogs•RSS Feeds•System events / time based features
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‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos
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‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos
Launch48 | Startup Metrics for Pirates
Acquisition: users come to site from various channels.
Activation: users enjoy their visit and sign up / buy
Retention: users come back
--- Same as Get & Keep
Revenue: Remember?
Referral: Viral loop
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‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos
Launch48 | Market research Grow
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‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos
Launch48 | Viral loop
Viral loop is a fueling action loop that drives users to create more users.
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‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos
Launch48 | The math
•1 person gets 1 new user•2 * 2 = 4•4 & 4 = 16•16 * 16 = 256•256 * 256 = 65,536
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‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos
Launch48 | The math 2
Total users = 1,000Total invites sent = 2,000
Invitation rate = 2,000 / 1,000 = 2
Invitee sign ups = 1,200
Acceptance rate = 1,200 / 2,000 = 0.6
Viral coefficent = 2 * 0.6 = 1.2
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‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos
Launch48 | Inventives
More people = more storage
Value to user = $10Cost to Dropbox = $2
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‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos
Launch48 | Inventives
![Page 13: 012 get keep grow](https://reader033.fdocuments.us/reader033/viewer/2022052901/5564dccdd8b42ad9498b537a/html5/thumbnails/13.jpg)
‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos
Launch48 | Inventives
![Page 14: 012 get keep grow](https://reader033.fdocuments.us/reader033/viewer/2022052901/5564dccdd8b42ad9498b537a/html5/thumbnails/14.jpg)
‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos
Launch48 | Focus
Focus
ActivationRetention
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‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos
Launch48 | Focus
Watch
Dave Mcclure - Startup Metrics for Pirates
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‘If you aren’t getting rejected on a daily basis, your goals aren’t ambitious enough.’Chris Dixon. Co-Founder, Hunch
Launch48 | Questions
Questions?
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‘The lean startup method is not about cost, it is about speed.’Eric Ries. Blogger
Launch48 | Group work
How can you make your idea viral?(30 mins)
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‘Don’t let people tell you your ideas are stupid - if you’re really passionate about something, find a way to build it.’Dennis Crowley. Co-Founder, Foursquare
Danke.Grazie.Shukran.Merci.Takk.Xie xie.Toda.
Thanks.
@launch48Choose your journey.
Fin | End