006 Lazada Marketing Proposal - long formID.pdf

Opportunity to partner with Indonesia biggest online

retailer

CONFIDENTIAL AND PROPRIETARY

Any use of this material without specific permission of Lazada Indonesia is strictly prohibited

The Lazada.co.id Affiliate Program

June 2013

1

What’s in it for you?

Earn commissions on sales through the LAZADA Affiliate Program; no sign-up fees and full support is granted

- All necessary eye-catching creative are available- Lazada helps publishers to generate traffic and thus sales by regularly refreshing creative,

providing a daily updated product data feed as well as exclusive vouchers for special campaigns- Competitive commissions on sales are offered to publishers

Partner with the ideal online retailer to turn your traffic into a growing source of income- A wide industry expertise and a strong customer focus make Lazada the fastest-growing online

shopping mall in Southeast Asia- Lazada enjoys high brand awareness supported by a continuous increase in monthly unique

visitors- High conversion rate, above-average basket size and low cancellation rate will maximize your

earnings

Commissions are customized, competitive and flexible- Volume-based commission structure on sales- Special rates to reward top publishers- Sales are attributed on a last-click basis and are valid up to 30 days after the interaction with the

ads

2

▪ Lazada’sAffiliate Program

▪ The Lazada Value Proposition

▪ Proposed Commission Structure

▪ Appendix

3

An overview of the LAZADA Affiliate Program

Source: Lazada analysis

Earning money through your website is fast and easy

Sign up and roll outGenerate and boost traffic to

LazadaEarn commissions

1 2 3

▪ Sign up for free

▪ Choose rich and eye-catching creatives from our online platform

▪ Upload and link them to Lazada

▪ Generate traffic through your website

▪ Enrich your ads offer by accessing Lazada’s extensive product data feed

▪ Visitors from your website are

fully tracked

▪ Earn a commission for each

sale coming from the traffic you

generated

▪ Have access to detailed traffic and sales reports

Potential customer clicks on the creative

4

The Affiliate Program in action


Mr. Hussein owns the website

tech-indo.co.id and would like

to monetize it. He then

registers with Lazada

Affiliate Network and

becomes a publisher. From a

selection of product

information (data feed) and

ad media, Mr. Hussein

decides to integrate a

creative on his website

Miss Lee is interested in purchasing a

smartphone and is browsing the internet for

information. She ends up on tech-malay.com

and the proposed creative awakens her

interest and she clicks on it

She is directed to Lazada’s online shop and

decides to make a purchase

The publisher is therefore entitled to receive a

commission on the purchase

1

2

3

4

Publisher displays Lazada creatives

Customer orders at Lazada.co.idPublisher receives commission

5




▪ Appendix

6

Lazada offers the scale, industry expertise and customer focus to

generate significant traffic and conversions

Wide product offering and

customer reach

Customer focus The ideal Affiliate

Program Partner

Strong industry

know-how and

financial backing

Strong growth and

brand awareness

1

2

3

4


Lazada has grown to become SEA’s largest online shopping

destination since launch in March 2012

Mar - 12

Jun- 12

Oct - 12

Jan - 13

Apr - 12

Aug - 12

Dec - 12Feb - 13

1

3

2

5

64 8

7

Lazada Today

>1000 EMPLOYEES

ABOVE AVERAGE

BASKET SIZE

> 3.5m FANS

2x INCREASE IN

CONVERSION RATE YTD

LOW CANCELLATION

RATES

13 PRODUCT

CATEGORIES

Lazada launches in

Indonesia,

Philippines, Thailand,

Malaysia and

Vietnam

Just 1 month

after launching,

Lazada serves its

3000th customer

Lazada opens in

all countries brand

new state of art

warehouse and

distribution center

Lazada ID is

the first to

break into top-

100 websites

All countries reach

100k Likes on

Facebook

Lazada MY is the

first to launch

marketplace

Lazada TH

introduces Promise:

best price, free

return, 24h order

delivery time

(weekdays)

Lazada TV

commercial launches

in Thailand after

successful air in

Indonesia and

Philippines

8

Lazada offers the scale, industry expertise and customer focus to

generate significant traffic and conversions

Wide product offering and

customer reach

Customer focus The ideal Affiliate

Program Partner

Strong industry

know-how and

financial backing

Strong growth and

brand awareness

1

2

3

4


9

Lazada’s wide range of products is accessible to over 500m potential

customers across SEA

1

Lazada ThailandBased in Bangkok

Population: 70m

Lazada PhilippinesBased in ManilaPopulation: 95m

Lazada IndonesiaBased in JakartaPopulation: 243m

Lazada MalaysiaBased in KL

Population: 29m

Lazada VietnamBased in HCMCPopulation: 88m

Penetration in 5 countries provides access to a 500m potential customer base

Products across a broad range of categories, including mobiles

100% = ~110,000 SKUs

Note: Headquartered in Singapore

Source: Lazada management as of April 2013

HQ

1%

2%

2%

3%

4%

5%

5%

6%

6%

11%

12%

12%

31%

0% 20% 40%

Automotive, DIY & Gardening

Travel, Luggage & Bags

Sport

Cameras

Consumer Electronics

Computers & Laptops

Home Appliances

Fashion and Accessories

Mobiles & Tablets

Health & Beauty

Toys & Babies

Home & Living

Books, Music & Movies

The wide customer base improves the potential for conversion

The family:

10

Successful track-record of VC incubator alongside financial backing

from international investors provide in-depth know-how and stability

2

Source: Rocket Internet, Lazada management

Lazada is part of Rocket Internet’s family of e-Commerce ventures which provides access to industry experts and know-how

Moreover, Rocket has a track-record of building successful ventures

Financial backing from several renowned investors provide stability and credibility

0

2000

4000

6000

8000

10000

12000

14000

Mar-12 May-12 Jul-12 Sep-12 Nov-12 Jan-13 Mar-13

2

4

0

6

8

10

12

14

11

Monthly unique visitors across SEA have risen ~6x YTD and currently

tally over 12m

3

Note: Dip in Feb 2013 due to Chinese New Year and shorter number of days in the month

Source: Google Analytics as of March 2013

A continuous increase in monthly unique visitors

3,01,0

2,0

2,5

3,5 12,0

ID MY PH TH VN Total

Significant growth in monthly unique visitors reflect Lazada’sincreasing brand awareness

Breakdown by country for March 2013(in millions)

~6x

12

Full-service business model puts customer experience at the heart of

all operations

4

Source: Lazada management

Lazada is able to provide a customer-friendly “face” to publisher

▪ Assortment selection▪ Competitive pricing

▪ Convenience▪ Trustworthy▪ Reliable

▪ Provides assistance▪ Education▪ CRM

Buying & sourcing

Delivery & payment

Customer care

Ro

leC

ust

om

er f

ocu

s ▪ Wide category coverage▪ Sourcing and pricing

teams in place to offer the most competitive price to customer

▪ Delivery within one day to all customers

▪ Large and flexible array of payment systems including cash on delivery

▪ Customer service hotline operating seven days a week during business hours

▪ Return policy allowing clients to return products for free within 14 days

13




▪ Appendix

14

A competitive commission structure for publishers is on offer

Proposed commission

▪ Sign-up fee: None

▪ Tiered commission structure to reward top publishers:▪ From 0 to 60 orders / month: 3% of sales ▪ From 61 to 120 orders / month: 4% of sales▪ Over 121 orders / month: 5% of sales

Terms and conditions

▪ Commissions are paid out for sales attributed to the publisher on a last-click basis

▪ 30-day cookie lifetime: Purchases made within 30 days following a click on a creative from the publisher’s website will be attributed to the publisher (assuming previous condition is met)

▪ Sales will be validated within 30 days after receipt of order

▪ Payment period: monthly; publishers will be paid within 30 days after LAZADA has validated the sale

▪ Please note that valid transactions do not include cancellations, frauds and invalids.

15




▪ Appendix

16

Up-to-date and eye-catching creatives will be provided to publishers

Generic banners• Display to target

a mass audience

Category banners• Static retargeting

aiming at retargeting user

on categories previously searched

on Lazada’s website

SKUs banners• Dynamic retargeting

aiming at retargeting user

on SKUs previously searched

on Lazada’s website

Text links• Ad links to Lazada’s

website

Vouchers• Discount offers

displayed exclusively

by publishers belonging to

Lazada Affiliate Program

17

Name : Bachtiar Rifai – SEO & Affiliate Manager

Address : Menara Bidakara I, 16th Floor, Jalan gatot Subroto Kav 71-73

Telp : 08811638545

Email : [email protected]

006 Lazada Marketing Proposal - long formID.pdf

Documents

Transcript of 006 Lazada Marketing Proposal - long formID.pdf