006 june 2014 write me a review
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Transcript of 006 june 2014 write me a review
www.BeyondIndigoPets.com
While we wait for the webinar to begin…If you cannot hear me speaking…• Type me a message in the chat window
(lower right hand portion of the screen)• If you are using your phone, be sure you
enter the audio code
www.BeyondIndigoPets.com
Upcoming Veterinary Webinars: They’re FREE!Sign up at beyondingopets.com
Making Print Materials Work for youJuly 9, 2014 – 11:00-11:30am CST
As you begin your digital marketing journey, you are probably looking more at ways to connect and engage with your clients online. But did you know that you can use traditional marketing approaches to supplement your digital marketing? In this free, 30 minute webinar by Beyond Indigo, you'll learn how to incorporate business cards, signs, brochures, and more into your digital marketing strategy!
www.BeyondIndigoPets.com
BeeFree Cloud-Based Softwarewww.beefree.beyondindigopets.com/webinars.html
Beyond Indigo is excited to announce the launch of BeeFree, a new division of Beyond Indigo that offers cloud-based software for veterinary professionals. This system has been used in Australia for the
past seven years. All information is available in real time Can be used on any Internet-connected
device.
http://beefree.beyondindigopets.com/
www.BeyondIndigoPets.com
Check Out Beyond Indigo Past Webinarswww.youtube.com/user/beyondindigopets
Website Essentials
EASY SEO-BECOME AN AUTHORITY
What is Being Said About
Your PracticeIs Your Veterinary Practice
Pinteresting?
It’s Better With Blogging Why Should Worry
About Online Reviews
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Objectives
Discuss:Why you need new reviewsHow to ask clients for reviewsStrategies for getting startedHow Beyond Indigo can help
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Why do you need current reviews?
Online ReviewsUpwards of 85% of consumers
research businesses and products online
Ipsos Open Thinking Exchange survey: 84% of consumers aged 18-34 influenced by online reviews
Caring.com survey: 550% more inquiries!!
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Why do you need current reviews?
We have choices
www.BeyondIndigoPets.com
Why do you need current reviews?
Why settle for less?
www.BeyondIndigoPets.com
How Should I Ask Clients for Reviews?
Approach your clients as someone needing their help and partnership.
Goal is to generate more reviewsAsk 10-20 clients per weekReceptionists – Flag appointments with positive
clientsEmail campaignsAvoid surveys
Let’s look at a scenario example…
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Asking For Reviews Scenarios
Trixie Woo is looking great and I think the plan we made will have the Flop Bot under control nicely! Is there anything else with which I can help you today?
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Asking For Reviews Scenarios
No, I think we are all set!
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Asking For Reviews Scenarios
Great! Then I’d like to ask for your help. Our hospital has been working to make sure we are offering the best possible care for pets.
Do you spend time online?
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Asking For Reviews Scenarios
Yes, I’m on Facebook all the time!
Great – What I’d like to have you do is to write an online review for us. Here are some instructions on how to get to our website review page. Online reviews help others find our website and help others find the veterinary clinic that will best fit their pet’s needs.
OR…
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Asking For Reviews Scenarios
No, I just don’t feel comfortable on a computer.
I can certainly understand that! I don’t have much time to be on the computer either! If you do find you are online in the future, please consider leaving us a review.
www.BeyondIndigoPets.com
Asking For Reviews Scenarios
No matter which way the conversation goes… I really appreciate you
doing this for us. Please be sure you let us know if there is anything we can do better – we want to make sure we are constantly improving and meeting needs.
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Asking For Reviews Scenarios
You would use a similar process to create a scenario for a technician or receptionist:Look for a lead in question to askMake your requestHave a plan of escape
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Strategies for Getting Started
Start asking in person Start asking via email Consider offering an incentive – keep it small
and indirect Monitor new reviews Respond to new reviews
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How can Beyond Indigo help?
Claiming, updating, tracking, and responding to reviews can be very time consuming.
Beyond Indigo offers several types of supportive programsORM ProgramsReview Monitoring
Contact us for more information!
www.BeyondIndigoPets.com
Recap
Today we discussed:Why you need to have online reviewsHow to ask in person for reviewsStrategies for getting started growing your
online reputation
www.BeyondIndigoPets.com
THANK YOU for attending!
Ann PearsonORM [email protected] 877-244-9322 ext 322