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If BMW is feeling the pressure re-garding the launch of its latest 3-Series saloon, it is doing a goodjob of hiding it. When you makea car that forms one fifth of your
total sales profile it is important to getit right. Fortunately the German firmhas had plenty of practice, as pastgenerations of the car have been wellreceived by the media and buyingpublic.
The previous model was not per-fect, though. Rear seat occupantscould have done with more leg roomand the performance-oriented MSport models were probably a littletoo extreme for some as the ride wason the harsh side of firm.
In its new ‘F30’ guise, this latest 3-Series saloon addresses such short-comings and goes further regardingengine performance and economy.Many cars will end up in the hands ofcompany car drivers, making any fueleconomy and emissions gains key toits future sales success.
First up, this 3-Series adopts manyof the styling cues of its big brother,the 5- Series. The 3-Series is not onlydifferent on the outside, it is also big-ger on the inside. Longer in lengthand wheelbase, it is the latter that al-lows rear seat occupants to stretchout.
Overall, the car’s cabin is plenty bigenough fore and aft, with the driver-centric fascia easy to use as every-thing is close to hand. At the rearBMW has squeezed more space outof the boot, plus there’s a through-load option further enhancing itspracticality.
BMW is taking a bold decision toseparate the overtly sporting and lux-ury equipment lines. The familiarvalue-based ES and SE models re-main, and now Sport and M Sportmodels have been joined by Modernand Luxury variants offering dis-tinctly more luxurious trim materialsto signal BMW’s desire to lure Volvo,Lexus and Jaguar drivers out of theirplush cabins.
For many fans of the 3-Series it isthe way the car drives that will be themain reason for its appeal. In thisarea BMW’s ability to keep a lid onany weight gains has helped agilityand economy. Furthermore, ad-vances in the engine departmenthave seen power and efficiency gainsacross the board, while alongside thestandard fit six-speed manual gear-box there’s a new eight-speed autounit available for all engines.
The all-turbocharged line-up runsfrom an entry-level 316i to a beefy335i, with the all-important dieselunits expected to represent a consid-erable proportion of sales. In 320dguise, power output is a healthy 184
bhp, while economy is a claimed 61.4mpg. Factor in a tax-friendly 120g/kmCO2 rating and it is not hard to seethis variant as a staple on companycar user chooser lists.
In SE trim you’ll want for little interms of equipment and on-roadability. However, kick it up a notch toSport trim and the added cosmeticand comfort items of kit should makethe ownership experience that bitmore enjoyable.
Sport trim gives you the chance toexperience BMW’s range of M Sportperformance options such as adap-tive suspension. Previous M Sportcars were only really for hardcorefans, but now the proposition is moreforgiving. This translates into a sur-prisingly supple ride over poorly sur-faced roads yet body roll is kept to aminimum so you can attack cornerswith confidence and vigour.
Combine this experience with theelastic nature of the 320d’s power de-livery and you’ve got yourself an in-credibly potent machine. It will sit at
motorway speeds all day long with-out complaint, but when you want tohave some fun it will deliver a near-flawless performance with none ofthe compromises of the old car.
And if you’re not into wringingevery last drop of performance fromyour new 3-Series, there is the 320d Ef-ficient Dynamics to consider. This isBMW’s eco-champion boasting109g/km CO2 and 68.9 mpg in manualtransmission trim. There is a little lessbhp (163 not 184) but refinement andequipment levels have not been sacri-ficed in the name of tax-beating econ-omy. Even this car can be had withBMW’s eight-speed auto gearbox.
BMW’s generosity extends to a hostof new kit for all cars, be it standard fitor optional. The car’s iDrive con-troller and colour screen fall into theformer category for all cars along withfleet-friendly Bluetooth handsfree,while a traffic-aware sat-nav system,reversing camera, the M Sport per-formance add-ons and a variety oftrim and upholstery options comeunder the latter.
Now in its sixth generation, BMW’s3-Series saloon has steadily evolvedinto a car with a wider remit to please,ensuring a broader customer baseand a healthy future in the salescharts. It is still okay to say it is the ul-timate driving machine. Evolutiondictates that it just means somethingdifferent in the 21st century.
IAIN DOOLEY
FIRST DRIVE BMW 320d Sport saloon
FEBRUARY 19, 2012 The Sunday Times MOTORING 5
TOP SPEED146mph
0-100km7.5 seconds
ECONOMY61.4mpg
C02120g/km
ENGINE2.0-litre diesel unitdeveloping 184bhp.
TRANSMISSIONSix-speed manualtransmission asstandard, drivingthe rear wheels.
AT AGLANCE
Still the ultimate driving machine
“If you want tohave some fun it will deliver anear-flawlessperformance”