004c - Mobile Day Colombia - What Do Brands Want in a Mobile? - David Reina - SabMiller
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Mobile is not mobile 2014
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004c - Mobile Day Colombia - What Do Brands Want in a Mobile? - David Reina - SabMiller
Transcript of 004c - Mobile Day Colombia - What Do Brands Want in a Mobile? - David Reina - SabMiller
Mobile is not mobile
2014
“Mobile is not
mobile”
68% de los minutos móviles
son en casa
La mayoría del uso va
acompañado de otras pantallas
Mayor ROI con mayor
geolocalización
Fuente: -‐ Seven Shades of Mobile; The Hidden mo9va9ons of Mobile users, AOL, BBDO, Insights Now, 2012 -‐ AdReac9on 2014; marke9ng in a mul9screen World, Colombia, Mmillward Brown, 2014. -‐ Loca9on, Loca9on, Loca9on: Repe99on and Proximity Increase Adver9sing Eec9veness; GarreU A. Johnson, Randall A. Lewis, and David H. Reileyy, 2014
iBeacons
Geofencing
Reto: Convergencia para entender el “consumer journey”
13/11/14
Outside POS
Inside POS
Signage interac9on
KIOSK
2D -‐ Codes elements interac9on
Customer benefit
Consumer Benefit (Social Reach)
SENSORS (Internet of things)
SoLoMo (Masividad) Indoor Digital Technologies (Afinidad)
Meaningful Connec:ons
Club Colombia: Mobile +Web + PDV + Content
¿Qué es móvil?
… no olviden ver Entre Panas
hUps://www.youtube.com/watch?v=PPi9w0Q4ECs
