004 april 2014 getting started with online reviews
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www.BeyondIndigoPets.com While we wait for the webinar to begin… If you cannot hear me speaking… • Type me a message in the chat window (lower right hand portion of the screen) • If you are using your phone, be sure you enter the audio code Upcoming Free Webinars: • April 23th, 12:00-12:30 CST “#Hashtag” • April 30th, 12:00-12:30 CST “Google Analytics vs SEO” • May 7th, 12:00-12:30 CST “The Right Tool for the Right Job” Veterinary Blog: • Why I Fired Demand Force ( http://www.leospetcare.com/why-i-fired-demandforce-veterinary/ )
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Transcript of 004 april 2014 getting started with online reviews
www.BeyondIndigoPets.com
While we wait for the webinar to begin…If you cannot hear me speaking…• Type me a message in the chat window
(lower right hand portion of the screen)• If you are using your phone, be sure you
enter the audio codeUpcoming Free Webinars:• April 23th, 12:00-12:30 CST “#Hashtag”• April 30th, 12:00-12:30 CST “Google Analytics vs SEO”• May 7th, 12:00-12:30 CST “The Right Tool for the Right Job”Veterinary Blog:• Why I Fired Demand Force (http://www.leospetcare.com/why-i-fired-demandforce-veterinary/)
www.BeyondIndigoPets.com
Objectives
Discuss:How review sites workTypes of people who write reviewsHow online reviews impact a veterinary
practiceHow Beyond Indigo can help
www.BeyondIndigoPets.com
How does it work?
Rate5 Star systemOverall score
ReviewDescribe experience
InteractRate other reviews
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Who Writes Reviews?
Who is allowed to write a review?Anyone
Why do people write reviews?Returning the favorExceptionally pleased with a service or
productExceptionally displeased with a service or
product
www.BeyondIndigoPets.com
Who Writes Reviews?
Why don’t people write reviews?Too busyDon’t realize the importanceFeel it won’t have an impactFeel no-one will listen
How do you change that?Ask!Respond!Take action!
www.BeyondIndigoPets.com
How do reviews impact your practice?
MarketingNearly 97% of consumers now use online media
when researching products or services in their local area. (Study by BIA/Kelsey)
84% of consumers say online customer reviews influence their decision to purchase products or services.(Study by Ipsos Open Thinking Exchange)
Approximately 79% of local consumers trust online reviews as much as personal recommendations. (Study by Local Consumer Review)
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How do reviews impact your practice?
MarketingClients talking about your business are spreading
the word.Businesses with reviews generate 550% more
queries than those with none! (Survey by Caring.com)
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How do reviews impact your practice?
Business ImprovementClients will say things on review sites they
would feel uncomfortable saying in person.Provides ongoing feedback on the quality of
your facility and services.Provides ongoing feedback on staff
performance.Provides the opportunity to turn negative
situations into positive outcomes.
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How can Beyond Indigo help?
Claiming, updating, and tracking reviews can be very time consuming.
Beyond Indigo offers several types of supportive programsORM ProgramsReview Monitoring
Contact us for more information!
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To Recap!
How review websites work Who writes reviews How reviews impact your practice
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THANK YOU for attending!
Ann PearsonORM [email protected] 877-244-9322 ext 322
