003 capt amitabh tata steel

SPORTS IN TATA STEEL

TATA STEEL LTD

TRANSLATING CSR FROM RHETORIC TO REALITY

THROUGH SPORTS

Capt AmitabhHead Sports, Tata Steel Ltd

A HUNDRED YEAR OLD ETHOS OF CORPORATE SOCIAL

RESPONSIBILITY

“ Be sure to lay wide streets planted with shady trees, every other

of a quick growing variety. Be sure that there is plenty of space

for lawns and gardens. Reserve large areas for football, hockey

and parks. Earmark areas for Hindu temples, Mohammedan

mosques and Christian churches.”

- J N Tata to Dorabji Tata in 1902.

TATA Corporate Philosophy..

“The wealth gathered by Jamsetji and his sons in half a century of

industrial pioneering formed but a minute fraction of the amount by

which they enriched the nation. The whole of that wealth is held in

trust for the people and used exclusively for their benefit. The cycle is

thus complete; what came from the people has gone back to the people

many times over.”

JRD Tata, Chairman, Tata

Group

1938 –1991“I do believe that we, in the Tata Group, have held a view and a sense

of purpose that our companies are not in existence just to run our

business and to make profits but that we are responsible corporate

citizens over and above our normal operations.”

Ratan Tata, Chairman, Tata

Group

Since 1991

TATA Corporate Philosophy…


In 1919 Sir Dorab Tata selected and financed four athletes and two wrestlers

for the 1920 Antwerp Olympics

In 1924 Dorab Tata became

the first President of

the Indian Olympic Association


“The Tata Group has long recognised that Sport builds character. The founder, Jamsetji Tata, writing to his son, Dorab, on the planning of Jamshedpur, reminded him to ‘reserve large areas for football, hockey and parks’

Today we continue this tradition by supporting young, talented Indian Sportspersons as they make their mark on the international stage and compete with the world’s best”

Ratan N Tata,

Chairman, Tata Group

SPORTS AS A CSR TOOL - 3E’s

Engagement

Empowerment

Excellence

Three Tier Approach By Tata Steel

BASIC PHYLOSOPHY

CATCH THEM YOUNGTEACH THEM RIGHT THE FIRST TIMEENHANCE THE CATCHMENT AREA SINCE QUALITY COMES OUT OF QUANTITY

RELEVANCE OF INITIATIVES

• Supporting the National cause of making India a powerful Sporting Nation.

• Improve the Quality of life of the employees and the communities we serve.

• Enhancing employment opportunities through sports.

• Create a feel good environment- Happy & Enthused people.

• Round-the-year training program for children in the age

group of 12 - 15 years in Day Training Centres.

• Exposure to basic techniques.

• Day training program - 2 hours x 5 days under the guidance

of local coach( State level players/6 week NIS certificate

course holders) at the respective locations.

• Exposure through-

•Rural Sports

•Inter School Championship

•District Championship

Feeder Centre (Out-locations)

• Disciplines covered- Boxing, cricket, athletics, handball, basket ball,

volley-ball, badminton, chess, football, table tennis, archery,

swimming & Tennis.

•Focused Coaching under NIS trained coaches/International

Players at Jamshedpur to the boys & girls from in & around

Jamshedpur and selected few from Feeder Centres through residential

camps.

• Periodical exposure through conduct of -

• State Championship

• National Championship

• National Seminars

• Knowledge sharing by experts from different fields.

Training Centres

• Tata Football Academy, Tata Archery Academy & Tata Athletics Academy.

•Four year residential program with free boarding & lodging, stipend, free education, equipment, medical & sports kit. •Advanced Coaching under NIS trained coaches/International Players at Jamshedpur to the selected few from Training/Feeder Centres or identified from Country wide talent search.

• Periodical exposure through conduct of- • National Championship• International Events • Sending them abroad for training/ Competition Exposure• Periodic training by Foreign Coach (Need based).• Knowledge Sharing through International Seminars.

•

Academies


has spread sports in various schools of entire steel city, its peri-urban areas and villages in the vicinity

by conducting various inter school events

Jamshedpur Old Girls & Guys Association (JOGGA)

•45 Schools affiliated

•10 sports disciplines for Inter School events

•Over 8500 children participated last year

•To develop children from grass root level. • All Round Development of students.• To develop winning attitude, team spirit.• To make them fit and energetic

MISSION


Tata Steel promotes Sports for the physically challenged

It sponsored the Indian contingent for the Special Olympics held at Dublin in 2003.

Special Olympics Jharkhand basketball team won the Gold Medal in the Special Olympics National Basketball Championship. Out of 8 children 6 were from Jamshedpur and trained in JRD Tata Sports Complex.

Lifestyle Management Programmes Conduct sessions on healthy lifestyle for community, school children, teachers and different cross sections of the society with emphasis on eating habits, right kind of exercises, yoga, meditation and importance of sports/games for physical & mental fitness.

Sports for Villages & Bastis Various sporting activities are conducted for children in the Villages & Bastis to comemorate Founders Day, Sports Day, Children’s Day etc.


The Tata Steel Adventure Foundationled by

Ms Bachendri Pal

Conduct trekking, mountaineering, para sailing, river rafting and other adventure and leadership building camps for all sections of the society, including under privileged and

marginalised sections


Infrastructure Created to facilitate Sports Promotion

JRD Tata Sports Complex

Keenan Stadium

Sports Hostel Tata Football Academy

Other Major facilities- Stadiums at all out-locations. Int. Std (50m) swimming pool.Two indoor badminton Hall (Six courts). Horse riding school. Golf Courses Int. Size Archery Ground.


Sportspersons aspire to excelTata Steel has made a difference

7 Padmashrees

1 Rajeev Gandhi Khel Ratna Award

32 Arjuna Awardees

20 Olympians

Over 100 International Sportspersons

Many of them are today responsible

for training future greats

SHINING CASESAnthrax Lakra, ex trainee of our Boxing Centre was given cash award by MD when he won the Bronze medal in the World Championship at Russia in Dec’08.Tarapado Mahato of Saraikela was given an imported Bicycle. He won the 30Km road race & is the State Champion in Cycling.Feeder Centre Cadets provided Modern bows by MD and Gunjan Kumar of West Bokaro won medals at the National School Championship.Jhanu Hansda, Namita Yadav, Sweety Kumari, Meena Kumari employee wards and Archery Training Centre cadets won medals at the Asian/National level.

Sanjay Balmuchu, tribal footballer from Noamundi and Anil Hansda from Karindih inducted into the Tata Football Academy.

Deepika Kumari, OBC, Pawan Xalxo, tribal archer from Ranchi, inducted into the Archery Academy. Deepika became the National Women’s Recurve Champion whereas Pawan won a Gold medal in Sub Junior Nationals.

Rimil Biruly, tribal archer and ex employee’s daughter won Silver at Asian Grand Prix, Manila & she is the regular member in the Indian team

Luxmi Kachhap athlete from Chattisgarh inducted into the Athletic Academy.

SHINING CASES

EMPLOYMENT GENERATION – FY’10

BasketballBoxing Archery Athletics

1

3

51313 Youths

got jobs

4


GLORIOUS MOMENTSGLORIOUS MOMENTSSINIMOL PAULOSE ON GETTING

ARJUNA AWARD


GLORIOUS MOMENTSGLORIOUS MOMENTS

Tata Steel became the first Corporate to receive the prestigious Rashtriya Khel Protsahan Puruskar for 2008 in two categories-1.Community Sports – identification and nurturing of budding/young talent.

2.Establishment and Management of sports Academies of excellence.

“As a country of young people, India has a great potential in the world of sports and games. We are yet to fully harness the talent of our youth in the field of sports, especially at the Games that feature in the Olympics.”

Dr. Manmohan Singh

Prime Minister of India

during the inauguration of the Olympic Bhawan, New Delhi, 28th April 2007

In the race for excellence let us make Sports a part of

Indian culture

003 capt amitabh tata steel

Sports

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