Healthy Heart Beatswww.hhbindia.com

INDIA’S DIABETES BURDEN TO CROSS 100 MILLION BY 2030

NEW DELHI: The global diabetes numbers are out, and it's not looking too good for India.India is home to over 61 million diabetic patients - an increase from 50.8 million last year. By 2030, India's diabetes burden is expected to cross the 100 million mark as against 87 million earlier estimated. The country is also the largest contributor to regional mortality with 983, 000 deaths caused due to diabetes this year

OUR PLAN

Health is wealth ,a healthy and a wealthy person is recognized in each and every sector . India is a country where 60% of the population suffers from diseases like diabetes , thyroid ,high blood pressure etc. . Average emigrant rate in India till date is 3.56migrants/1000 population till date . Increase in the population compel the migrants to take their meals outside.

Our incentive plan , a brooding idea is to provide healthy and a tasty food for such kind of people who are often restrict themselves of consuming such food items, our food items are not only going to be the attractive for the diabetes patients but are also going to be attractive for all age groups .

1) Vision

OUR BIG VISION:-

1- To increase the life span for the diabetes patients in India and in turn reduce the no. of deaths occurring due to diabetes every year.

2- To ensure a healthy tomorrow for the young generation of India.

3- To open the healthiest chain for selling fruit salads, vegetable salads and juices across the country.

2) Market

MARKET SIZE OF OUR PRODUCT/SERVICE:-

Consider 4 years after the start of business, assuming we open three stores in a city, the market size will be roughly Rs 80 lakhs.

GROWING RATE:-

Our firm will attract more and more no of people...,as it will be the only one for providing food suitable for health consious people.So,cant be predcited as of now, but business will grow rapidly as soon as we start opening new oultets.

3) Customer

OUR TARGET CUSTOMERS:-

The basically targeted customers are the diabetes, thyroid and heart patients.People who are on a diet and the crowd who is a bit health conscious.People who prefer rich taste.

PROBLEMS WE ARE SOLVING FOR THEM:-

Providing them with nutritious and low calorie food.Providing a balanced diet for the diabetes and heart patients.Making the junk food as a secondary option for the public.

4) Product

Description of our product/service:-

Healthy heart beats is a food chain which would provide fresh fruit juices and wide range of vegetable salads and juices.We would also provide the balanced diet food as per recommended by I.D.F(International Diabetes Federation).

Our experienced chefs will make it.

The alternatives of our product/service and how we are better then others:-

The alternatives to our service can be the local juices and salad vendors but there is no such food chain in india which accumulates the entire market together with a brand name.Keeping in mind the brand name, we will not compromise with the hygene standards at any costs.

5) Sales

How we will sell?

Initially, for a start we will open only one food outlet targeting a good market site. The outlet would be near a sector of corporate offices so as to help them to avoid the junk food of their canteens.The selling could be made more effective by the advertising methods.(pamphlets, newspaper adds, media, radio )By sponsoring some events in collaboration with health awareness programmes.Collaboration with Hospitals and Doctors.

Where we will sell?

1 places near corporate offices2 places near hospitals3 posh areas and market places4 making a joint venture with canteens in schools and colleges.

6) Marketing

.

S No. Step Cost No of Cust. Month

1 Pamphlets distribution 3000 200 1

2 Newspaper,radio,media 30000 500 1

3 Display boards 10000 250 1

4 Sponsoring some health care seminars or events.

12000 150 1

5 Collaboration with local household market.

10000 100 1

7) Management Team

Role No of People Salary Month

chef 2 10000/person 1 20000

helpers 3 4500/person 1 13500

Juice makers 2 5000/person 1 10000

Cleaning department

2 4500/person 1 9000

* Initially we will go for self service scheme in our firm ,so wont be hiring waiters for serving customers.

8) Stage of Development

Our future milestones-

1- To open a network of food outlets across the country and basically targeting the metro cities .2- After achieving this successfully, we can think of opening our outlets in malls and railway and metro stations.3- Taking permissions for opening short term counters in sports events(small scale and large scale) , concerts and celebrity functions.4- After achieving these goals we can even think of giving franchises all across the country.

What has been the progress till now (is it a concept, or prototype is ready)?

It is still a concept which has to be implemented very soon in our country.We are ready with the market analysis.

•Mention month/year when task will be completed

9) Product Road Map

Year 1 Year 2 Year 3 Year 4

Product 1Product 2Product 3

expansion in menuHome delivery opening of restaurant

10) Competition

Who are our existing & likely competition?

Our existing competitors are the local juice and fruit vendors.

Their strengths/weaknesses:-

Strengths1. The rates of their eatables might be cheaper than us.2. Getting customers might be a bit easier for them because it is the existing

known place for buying fruits.Weaknesses1. Their quality is inconsistent.2. lack of hygiene makes their products not directly consumable.

Why we are different?1.We are not going to compromise with the hygiene standards at any cost.2. Our outlets can serve as a hang out place for teenagers.3. HHB will provide a collective menu for what you may find at different places with the local vendors.

11) Partnerships

Our key distribution and technology partners (current & future)?

In the beginning it will be the local vendors.Further we can move to reliance fresh, India bulls and other multinational franchises.

How dependent we are on these partners?

Our business is highly but not completely dependent on these companies as they have a well established market share which will help us to grow our business easily.If the said partnership fails, we can always return to street level vendors for getting our raw materials wholesale.

12) Revenue Model

Our revenue model?

Our revenue model aims at generating maximum profit in the beginning ( not compromising with the hygiene and health of my customers) so that we can easily repay my market raised money and thinking of expanding the business as fast as possible.

For one outlet,

Average no of customers per month = 1200Average payment by a customer = 120000Total Revenue = 144000000

13) Fund Raising Plans

How much money we are raising and at what valuation? Initially,we will raise our business with Rs.332000, out of which 1 lakh we posses,after that we will take loan of Rs. 80000 from our friend at interest rate of 10% per annum and we also take loan of Rs.152000 from our parents at interest rate of 8% per annum.

What will the money be spent on?

Furniture:- ………………………………………………………. .30000interior decoration + light:-……………………………………… 20000Crockery + packaging :-……………………………………….... 10000counter:-…………………………………………………………...15000refrigerators:-…………………………………………………..… 60000 kitchen utensil, juicers, microwave and gas connections:-…...40000A.C.= …………………………………………………………….. 12000security deposit of shop:- ………………………………………. 50000rent- ………………………………………………………………. 20000marketing:-……………………………………………………… .65000govt. license & shop registration:-……………………………….5000shop hoardings/boards:-…………………………………………5000Total investment:-………………………………………........... 332000

How long will it last?We will pay loan within one year.

Financial Plan TemplateProfit & Loss April May June July August September October November December January February March

Revenues

No of Units Sold 1200 1500 1800 2200 2700 2500 2300 3000 3400 3700 4000 4000

Price per unit 100 100 100 100 100 100 100 100 100 100 100 100

Total Revenues 120000 150000 180000 220000 270000 250000 230000 300000 340000 370000 400000 40000

Variable Expenses

No of Units 1200 1500 1800 2200 2700 2500 2300 3000 3400 3700 4000 4000

Variable Cost per Unit 25 25 25 27 27 27 27 27 27 28 28 28

Total Variable Cost 30000 37500 45000 59400 72900 67500 62100 81000 91800 103600 112000 112000

Fixed Expenses

Manpower 34500 34500 34500 34500 34500 34500 34500 34500 34500 34500 34500 34500

Marketing 65000 65000 65000 65000 65000 65000 80000 80000 45000 40000 40000 35000

Travel 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000

Telephone 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000

Rent 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000

Capital Costs 0 0 0 0 0 0 0 0 0 0 0 0

Miscellaneous 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000

Total Expenses 156500 164000 171500 185900 199400 194000 203600 222500 198300 205100 213500 208500

Profit Before Tax -36500 -14000 8500 34100 70600 56000 26400 77500 141700 164900 186500 191500

Tax @ 30%

Profit After Tax 79240 39200 18480 54250 99190 115430 129920 134050

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