‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | what is?

Market research

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Market research

•TAM, SAM, TM•Competitor analysis

‘Running a startup is like being punched in the face repeatedly, but working for a large company is like being waterboarded.’

Paul Graham. Co-Founder, Y Combinator

Launch48 | TAM

Total Addressable

Market

Served available market

Targetmarket

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Market research How do I find this?

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Competition Competition

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Competition

•An understanding of the number of competitors.•Competitor strengths & weaknesses.•Business models & pricing.•Marketing strategies.•Prove or disprove your unique selling points.

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Feature analysis

Your product Compet 1 Compet 2

Feature 1 Yes Yes Yes

Feature 2 No Yes No

Feature 3 Yes Yes No

Feature 4 Unlimited 10 users 2 Users

Feature 5 $9.99 $14.99 $3.99

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Key metrics

•Revenue & profit•Active users per month•Unique visitors•Investment raised•Customers acquired (paid for)•Average customer retention period•Lifetime value of a customer•Cost per acquisition•Social media following

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Detailed Analysis

Frooly.com is very similar to Company X, but Frroly charges a monthly fee to store owners. Here is some detailed analysis on their progress to date: • Launched August 2010•1300 products•300 stores active•Average of 26 products per store•Revenue £1,800 per month (based on £6 per store * 300 active stores)•Growth of 31 stores per month

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Indirect competitionIndirect competition

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Detailed AnalysisBarriers to Entry

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Market research How do I find this?

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Find this

Web traffic analysis trends.google.com/websites

Web Traffic analysis www.alexa.com

Company structure & revenues www.duedil.com

Twitter follower comparisons followerwonk.com/compare/

Competitor search www.crunchbase.com

Patent & TM search www.ipo.gov.uk/

See who works for them linkedin.com

‘If you aren’t getting rejected on a daily basis, your goals aren’t ambitious enough.’Chris Dixon. Co-Founder, Hunch

Launch48 LaunchPad | Week 2

Questions?

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Agenda

Customer research

Launch48 | Build measure learn

‘When people are placed in positions slightly above what they expect, they are apt to excel.’Richard Branson. Chairman, Virgin Group

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Idea

‘If you aren’t getting rejected on a daily basis, your goals aren’t ambitious enough.’Chris Dixon. Co-Founder, Hunch

Launch48 LaunchPad | Week 2

MVP

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | MVP Tools

•Launchrock.co•Trigger.io•Phonegap•App Cooker (drag and drop app building)•Twitter Bootstrap•Mailchimp

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Measure

‘If you aren’t getting rejected on a daily basis, your goals aren’t ambitious enough.’Chris Dixon. Co-Founder, Hunch

Launch48 LaunchPad | Week 2

Measure

‘If you aren’t getting rejected on a daily basis, your goals aren’t ambitious enough.’Chris Dixon. Co-Founder, Hunch

Launch48 LaunchPad | Week 2

Business Model Canvas | Customer segments

‘You need to be surrounded by good advisors but you also have to trust your instinct.’Chris Hughes. Co-Founder, Facebook

• Age: 26 • Profession: PR• Marital status: engagedSpends her time:• Work: 40 hours per week.• Leisure:

•Tennis: 2 hours per week.• Pub: 3 hours at the weekend with friends.

Online time:• Email: mainly work - 300 emails per week.• Social:

•Facebook: mobile• Pinterest: Fashion bloggers•Twitter: only for work.

‘If you aren’t getting rejected on a daily basis, your goals aren’t ambitious enough.’Chris Dixon. Co-Founder, Hunch

Launch48 LaunchPad | Week 2

Questions?

‘The lean startup method is not about cost, it is about speed.’Eric Ries. Blogger

Launch48 | Group work

Plan out you first feedback loop(30 mins)

‘Don’t let people tell you your ideas are stupid - if you’re really passionate about something, find a way to build it.’Dennis Crowley. Co-Founder, Foursquare

Danke.Grazie.Shukran.Merci.Takk.Xie xie.Toda.

Thanks.

@launch48Choose your journey.

Fin | End