00 - Pricing Management - Overview (FINAL)

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    Siebel 7.8 DeltaTechnical Training

    Customer Order ManagementPricing Management

    Module 00:Siebel 7.8 Pricing

    Management Overview

    SIEBEL CONFIDENTIAL AND PROPRIETARY INFORMATION. DUPLICATION IS PROHIBITED.

    Module Objectives

    After completing this module you will be able to:

    Describe key capabilities and enhancements in the Siebel

    7.8 Pricing Management Solution Map

    List Siebel 7.8 Pricing Management course sequence

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    Siebel Customer Order Management

    Product & CatalogProduct & Catalog

    ManagementManagement

    ProductSelection

    ProductConfiguration

    DefineOfferings

    DeployCatalogs

    Order Lifecycle ManagementOrder Lifecycle Management

    Quotes

    OrdersCustomer Assets

    Contracts

    PricingPricing

    ManagementManagement

    PriceAdministration

    PricePlanning

    PriceExecution

    PriceEnforcement

    Customer InformationCustomer Information

    Account Opportunity Contact

    Mobile

    Call Center

    Web

    Partners

    Retail POS

    ExcelSpreadsheets

    AccessDatabases

    BillingSystems

    ManufacturingSystems

    ExternalApplications

    Legacy

    SIEBEL CONFIDENTIAL AND PROPRIETARY INFORMATION. DUPLICATION IS PROHIBITED.

    Pricing Management Solution Map

    Price AdministrationProcess-driven PricingPrice Lists / Volume Discounts/CostListsAttribute AdjustmentsDiscount MatrixAccount & Product Hierarchy

    Discounts

    Price Planning

    Price Analytics DashboardPrice Waterfall Analysis

    Price Enforcement

    Discount NegotiationAction Based PricingContract ComplianceDiscount ApprovalsCentralized Validation Rules

    Price Execution

    Sales BOM / Configurable ProductPricingPromotion PricingPrice Waterfall

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    New -Configurable Pricing Policy Admin.(a.k.a Pricing Procedure)

    Ability to implement an agile pricing policy to respond to

    changing market and customer dynamics

    Example of a

    typical pricingprocedure

    Higher profits from personalizedprices across all channels

    Reduced time and cost of changesto pricing policies

    Higher customer satisfaction due toaccurate and consistent pricing

    Difficult to change pricinglogic in response to the

    market conditions

    Poor coordination of pricingacross channels

    Pricing cannot bepersonalized for

    customers/partners/channel

    Configurable pricing process

    Graphical interface-drivenpricing process definition.

    Reusable pricingsub-procedures

    Why Features Benefits

    SIEBEL CONFIDENTIAL AND PROPRIETARY INFORMATION. DUPLICATION IS PROHIBITED.

    Enhanced Price List Administration

    Enhanced price list transformation

    Introduction of line-level effectivity dates

    Pricing logic to reduce the time to market for new products

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    New Attribute Adjustments Administration

    Provides the ability to setup pricing rules based on product or

    contextual attributes such as product color, account type, andso on in a table-driven UI interface Multi-purpose attribute adjustments

    Multiple comparison operators against an attribute

    Multiple sources of attribute domain

    Non-enumerated attribute values

    SIEBEL CONFIDENTIAL AND PROPRIETARY INFORMATION. DUPLICATION IS PROHIBITED.

    New Discount Matrix Administration

    An administrative framework that allows customers toestablish and manage prices and discounts for products inconjunction with other customer and market factors

    Tabular price adjustment definition.

    Price adjustments at different levels of hierarchy.

    Support for custom/legacy sources of data.

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    New- Account and Product HierarchyDiscount Administration

    Ability to negotiate or establish discounts at different levels of the customeraccount hierarchy

    For example, a company that sells laptops offers the following discounts to the XYZ

    Corporation Account Hierarchy:

    Or, the same company could offer discounts at different levels of theproduct hierarchy:

    $2500Price OverrideLaptopXYZ Chile

    $100Discount AmountLaptopXYZ South America

    5%Discount %LaptopXYZ Corporate

    Adjustment ValueAdjustment TypeProductAccount

    3%Discount %Laptops

    $50Discount AmountPersonal Computing

    5%Discount %Computer SystemsAdjustment ValueAdjustment TypeProduct Class

    SIEBEL CONFIDENTIAL AND PROPRIETARY INFORMATION. DUPLICATION IS PROHIBITED.

    Customizable Product - BOM Pricing

    Reduce time to market for

    configurable products /

    Sales BOM

    Increase revenues through

    the ability to create a wider

    range of product offerings

    Pricing Sales BOM

    /configurable products is

    very time-consuming

    Unable to execute Sales

    BOM-specific pricing

    Component-based pricing

    Sales BOM-specific prices

    Relationship-based priceadjustments

    Sales BOM-level pricing logic

    Why

    Features

    Benefits

    Price if orderedStandalone

    Price in aSales BOM

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    New Promotional Discount Administration

    Product promotion allows users to define adjustments whichare applied when the promotion is applied to line item

    The adjustment can be a default adjustment which is applied toany selected product, or it may be specified for a particularproduct, for all products in a class, or for a product line

    SIEBEL CONFIDENTIAL AND PROPRIETARY INFORMATION. DUPLICATION IS PROHIBITED.

    New Price Waterfall

    Siebel Pricing Management delivers a price waterfall thatprovides an insight into derivation of the final net price basedon the different types of applied adjustments and theirrespective sequence

    Sales representatives can consistently and accurately communicate the

    applied discounts to the customers.

    Drilling down on net price

    shows pricing waterfall

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    Set target by selecting product line, single or multiple lineitems, or the entire document

    Specify discount three different ways:New Target (e.g. Will give these to you for $100)

    Discount Amount (e.g. Will take $10 off these items)Discount Percentage (e.g. Will take 15% off these items)

    Highly usable, flexibleand fast capability forapplying manualdiscounts whileenforcing pricingpolicies

    To address complexrequirements for applying

    discounts.

    Price Negotiations with AutomatedSpreading of Discounts

    WhyFeatures

    Benefits

    SIEBEL CONFIDENTIAL AND PROPRIETARY INFORMATION. DUPLICATION IS PROHIBITED.

    New Action Based Pricing

    No ChargeUpdate the service with roamingcapabilities

    Modify$39.99 plan

    $30 Change ofAddress fee

    Move the DSL line to a newaddress

    MoveDSL

    $15 Suspension FeeSuspend the Cable Service for acertain period of time

    SuspendHBO PrimePackage

    $200 Disconnect FeeCancel Wireless ServicePrematurely

    Disconnect$59.99 plan

    Price ImpactDescriptionAction CodeProduct

    Reduce revenue leakage by

    better enforcement andtracking of customer

    contracts/commitments

    Increase revenues from

    installed base through charges

    for different services

    Loss of revenue due to

    early customerterminations/cancellations

    Poor customer satisfaction by

    charging customers for services

    they already paid for

    Ability to price transactions basedon Order Type or Action Code of

    the line items

    Ability to define the action codesthat will be used to roll up the

    prices

    Why Features

    Benefits

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    Enhanced Contract Pricing Enforcement

    Increase revenue by

    enforcing penalties

    Decrease costs by reducing

    potential litigation

    Lack of ability to track

    contract violations results in

    revenue leakage

    Litigation resulting from poor

    contract compliance

    Track contract terms and

    conditions

    Flexible penalty calculation

    and enforcement

    Contract renewal

    Why

    Features

    Benefits

    Contract Compliance

    Accept Reject

    By attempting to delete the following items:-Wireless 1000 Plan

    -Wireles Web

    You are violating the 1-Year Contract which began on

    Janunary 1, 2004 and ends on Dec. 31, 2004

    Keep yourKeep your

    customerscustomers

    Reduce revenueReduce revenue

    leakageleakage

    CustomerCustomer

    Contract ManagementContract Management

    CustomerCustomerServiceService

    Terms &

    Conditions

    ContractContractComplianceCompliance

    Confirm

    Penalty

    Orders

    SIEBEL CONFIDENTIAL AND PROPRIETARY INFORMATION. DUPLICATION IS PROHIBITED.

    Consistent Pricing ThroughApprovals Routing

    Route any transactional object(Agreements, ServiceRequests, etc.)

    Route in sequence or parallel

    Monitor approval status

    Why

    Features

    Benefits

    Revenue leakage due torogue pricing/discounting

    Inconsistent discountingpolicies across the salesorganization

    Reduce revenue leakage dueto rogue pricing

    Reduce the Agreementnegotiation cycle time.

    Use Scenario: Order needs Approvals before submission

    Approval Verification

    Accept Reject

    Cannot submit order without approvals. Discount levelsrequire Manager's approval.

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    Reduce Errors and Order Rework ThroughReal-time Validation

    Centralized administration ofvalidation rules

    Declarative validation ruledefinition

    Custom validation errormessages

    Why

    Features

    Benefits

    Quote-to-Cash cycle isvery long because ofQuote/Order errors

    Reduce Quote/Order errorrates

    Reduce Quote-to-Cashcycle time

    Use Scenario: Discount levels exceed the allowed levels.

    Order Validation

    Accept Reject

    There is no Price List associated with this Order

    SIEBEL CONFIDENTIAL AND PROPRIETARY INFORMATION. DUPLICATION IS PROHIBITED.

    Pricing Analytics Dashboard to DetermineImpact of Price Changes

    Margin analysis

    Revenue distribution

    Price Elasticity

    Why

    Features

    Benefits

    Cannot determine the rightprice

    Unable to quantify therevenue, profit, marketshare impact of a pricechange

    Set Prices to optimizeon businessobjectives: revenue,profit, or market share

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    Summary

    This module showed you how to:

    Describe key capabilities and enhancements in the Siebel

    7.8 Pricing Management Solution Map

    List Siebel 7.8 Pricing Management course sequence