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00.0 Business communication: Aims, Topics, Grading, Schedules

Willi Zimmermann MBA Bangkok 2015

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Aims

– To understand why business communication is important to managers, executives and organizations.

– To analyze critical concepts of business communication for managers.

– To improve written communication skills. – To develop oral presentation skills. – To think about yourself and your company

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Topics

Introduction to the course 00.3 Our approach: Strategic management 01.0 Communication 02.0 Persuasion 03.0 Communication & culture 04.0 Interpersonal communication 05.0 Verbal & Non-verbal communication 06.0 Interpersonal communication

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Topics (con’t)

07.0 Critical thinking

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Topics (con’t)

08.0 Presentation 09.0 Speech 10.0 Interviewing 11.0 Reporting

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Requirements/Grading

•  Class participation 10% •  Group presentations 40%

– Oral with pptx slides •  Final individual assignment 50%

– Written (text & pptx slides) – Hand-in by email at date to be given during

the week

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Schedules

•  Please refer to hand-out 00.0 Syllabus