© Young Scot 2007. HUWY: Young People’s Experience and Advice on Internet Policies Young Scot –...

© Young Scot 2007

HUWY: Young People’s Experience and Advice on Internet Policies

Young Scot – Digital Engagement

December 2009

© Young Scot 2007

Young Scot – What we do…

• Young Scot is the national youth information and citizenship charity.

• We provide young people, aged 11 - 26, with a mixture of information, ideas and incentives to help them become confident, informed and active citizens.

• We do this in a variety of formats, including books, magazines, online, phone, etc, so young people can access information in a way they are comfortable with.

• It is our hope that the information we provide will enable them to: – Make informed decisions and choices – Turn their ideas into action – Take advantage of the opportunities available to them in Scotland and the rest of Europe – Have the confidence and knowledge to take their place as active citizens in their communities- locally,

nationally and globally.

© Young Scot 2007

Young Scot - History

• A Brief Guide…• 1981 - 60-page booklet distributed to

100,00 school leavers• 1985 – Young Scot Action Fund - SAC• 1987 – Young Scot Discount Card and

magazine launched, alongside the EuropeanYouth Card.

• Fast-Forward – 2002 www.youngscot.org launched.

© Young Scot 2007

Young Scot - History

• Today: – 380,000 Young Scot NEC

Cardholders– 1,400 discount providers in Scotland,

100,000 across Europe– Youngscot.org receives 3.3million

annual hits– Young Scot Magazine – 1million

readers– 100 different partners, across

Scotland and Europe– Young Scot Outreach Team – working

with 14,000 young people and covering 20,000 miles per year.

© Young Scot 2007

Digital Engagement

© Young Scot 2007

E-Voting

• Partnership Work with theScottish Youth Parliament andlocal authorities.

• Hosted on youngscot.org• 5 local authorities have

participated this year– Highland– Shetland– Dumfries & Galloway– North Lanarkshire– Glasgow

© Young Scot 2007

Launchpad•Youngscotlaunchpad.org – November 2008

•Financial advice, a guide to independent living

•6 bespoke videos highlighting the issues

•Recent finalist in the Children and Young People Now Awards for Financial Capabilities work

© Young Scot 2007

Says Who?

•Youngscotsayswho.org

•Launched October 2009

•Youth Commission on Alcohol

•Designed to enhance young voices in our consultation work

© Young Scot 2007

Says Who?

•Interactive site

•Microsoft Silverlight

•Responses of different length

•Link to full consultation

•Young people see the effect

© Young Scot 2007

Sounds Right

•Youngscotsoundsright.org

•Battle of the Bands

•70 Bands

•20,000 votes

•1,000 young people on the night

© Young Scot 2007. HUWY: Young People’s Experience and Advice on Internet Policies Young Scot –...

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