Tomorrow.Mobility World Congress 2021 (TMWC)
Transcript of Tomorrow.Mobility World Congress 2021 (TMWC)
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Tomorrow.Mobility World Congress 2021
(TMWC)
Call for Startups
Terms and Conditions
Entering this Call for Startups implies full acceptance of its rules
Index
Tomorrow.Mobility World Congress (TMWC) 3
1. Partnership between Fira de Barcelona and EIT Urban Mobility 3
2. Purpose of the Global Call for Startups 3
3. Challenge areas 4
4. Ten Challenges to be covered: looking for the best solutions in each field 5
4.1. Energy & Environment ................................................................................................................................. 5
4.2. Infrastructure and Buildings ......................................................................................................................... 6
4.3. Safety & Security .......................................................................................................................................... 7
4.4. Governance & Economy ............................................................................................................................... 7
4.5. Living & Inclusion .......................................................................................................................................... 8
4.6. Active Mobility .............................................................................................................................................. 9
4.7. Future Mobility ............................................................................................................................................. 9
4.8. Sustainable City Logistics ............................................................................................................................ 10
4.9. Mobility & Energy ....................................................................................................................................... 11
4.10. Creating Public Realm ............................................................................................................................... 11
5. Organizers of the Call 12
6. Who can participate? 12
7. Presentation of proposals 12
8. Entry deadline 13
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9. Evaluation Criteria 14
10. Evaluation process 15
11. Selection communication 15
12. Intellectual and Industrial Property Rights 16
13. Data Protection 16
15. Queries and suggestions 18
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Tomorrow.Mobility World Congress (TMWC)
The Tomorrow.Mobility World Congress (TMWC) is a new global event organized by Fira de Barcelona
focused on promoting the design and adoption of new sustainable urban mobility models. The event is co-
organized by EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology, a body
of the European Union, and has the support of important companies and institutions. TMWC is launched to
create a global benchmark in the field and going beyond a one-off event, as it will include an online content
platform that will be active throughout the year and an innovation hub set to bring the main players in the
industry together.
The event will be jointly held with Smart City Expo World Congress (SCEWC), the leading tradeshow and
congress on smart cities. The new event, which will include a congress and exhibition area, will be held a first
pilot edition in November and again in 2022. It will address current mobility challenge areas such as micro
mobility (electric scooters, bicycles), active mobility and the public realm, public transport, mobility
providers (car sharing, air taxis), the car industry (electric, connected, and autonomous cars), last mile
logistics (e-commerce deliveries, delivery drones), smart infrastructures (fleet management, geolocation,
and payment systems), the energy transition towards carbon neutrality and digitization.
The congress will be held at the Gran Via venue in parallel with the SCEWC, scheduled for November 16-18.
1. Partnership between Fira de Barcelona and EIT Urban
Mobility
The Tomorrow.Mobility World Congress (TMWC), the new global event organized by Fira de Barcelona
focused on promoting the design and adoption of new sustainable urban mobility models, counts on EIT
Urban Mobility as partner and co-organiser. This partnership goes beyond a mere cooperation by integrating
the EIT Urban Mobility Summit with Tomorrow.Mobility. Both entities have built together a strong brand and
event to mitigate risks and share benefits in this business, while increasing impact and business opportunities.
Partnering up with Tomorrow.Mobility will offer much more potential to grow the annual EIT UM Summit by
joining forces with Fira de Barcelona in a unique event: Tomorrow.Mobility.
In addition to having as a partner EIT Urban Mobility, the largest European initiative for the transformation of
urban mobility and created by the European Institute of Innovation and Technology, Tomorrow.Mobility has
the initial support of over a hundred companies and institutions amongst which feature the World Bank, the
World Economic Forum, the United Nations, Microsoft, Mastercard, ADP (Airports of Paris), the
International Association of Ports and Harbours, the Port of Barcelona, Moventia, the RACC and Social Car.
The event seeks to tackle the future challenges facing mobility. This is an industry that will be one of the main
drivers of future growth, with a market volume of 60,000 million euros in 2027.
2. Purpose of the Call for Startups
Tomorrow.Mobility World Congress and Smart City Expo World Congress will include an Innovation Zone
where a maximum of 35 selected startups will be granted to book a stand for just 995 euros (1.195 euros in
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case a TV screen needs to be added). This Call for Startups aims to select the top solutions that solve one of
the ten challenge areas.
This Call for Startups aims to bring diverse institutions or entities close with a large pool of technological
innovators (entrepreneurs) that can solve the challenges posed on specific topics for which the involved
institutions or entities want an answer.
Working with expert innovation agents to rigorously approach the maximum number of agents (startups,
corporates, research institutions, public entities, VCs, and so on) the focus is to discover solutions to specific
challenges. As an industry touchstone, we constantly scan the ecosystem to get a deep understanding of what
is new, interesting, and profitable.
3. Challenge areas
In this edition of the Call for Startups, we have already pre-defined ten main challenge areas in order to
accelerate the entire process and be able to identify innovative solutions to be presented in the Innovation
Zone, as part of the exhibition (November 16th, 17
th and 18th). The pre-defined challenges cover high interest
topics and industry trends related to cities (Smart City Expo World Congress) and mobility
(Tomorrow.Mobility World Congress:
CITIES:
o Energy & Environment
o Governance & Economy
o Living & Inclusion
o Infrastructures & Buildings
o Safety & Security
Mobility
o Active Mobility
o Future Mobility
o Sustainable City Logistics
o Mobility & Energy
o Public Realm
These Challenges are seeking inspired, impactful and innovative sustainable solutions. The main goal of
this initiative is to identify those solutions that can demonstrate a clear, significant and tangible impact (or
potential impact) in their community. Quantification of the scope of impacts is a plus, with a clear focus on
social relevance and emerging technology usage.
The selected projects will have the opportunity to showcase these initiatives through a booth located in the
Innovation Zone, plus presenting at our Demo Days as part of Smart City Expo World Congress &
Tomorrow.Mobility World Congress 2021 program.
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4. Ten Challenges to be covered: looking for the best solutions in
each field
4.1. Energy & Environment
Which solutions can be met to accelerate the transition
towards a climate neutral economy?
Why is important?
Climate change and environmental degradation have become an existential & worldwide threat. As an
increasing number of countries and organizations worldwide are setting dates to achieve a climate neutral
economy scenario - capable of guaranteeing the well-being of present and future generations - great
opportunities open for supporting institutions & industries (i.e. energy, fashion, manufacturing, agriculture,
transport) to make a better use of natural resources, reduce carbon emissions and shift from linear to circular
economy model adoption.
What are we looking for?
New solutions to optimize and automatize energy storage, distributed generation and energy
management.
Green Energy Generation: renewable, waste-to-energy, fuel conversion, recycling materials from
energy production plants.
New Materials (based on recycled or bio-sourced raw materials) and materials regeneration.
Advanced solutions to collect, measure and report carbon footprint within entire value chains in a
transparent, accurate and reliable manner.
Circular Supply Chain: transparency, traceability, reverse logistics.
Goods & Packaging Design based on zero-waste models & Sustainable packaging solutions
Collaboration Platforms building the circular ecosystem (i.e. consumption awareness; water / waste
/energy reduction; recycling; etc..).
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4.2. Infrastructure and Buildings
Which tech solutions may help to solve outstanding
issues, adapting a new culture while remaining loyal to
city identity and sense of community?
Why is important?
Metropolitan hubs attract people for many reasons: jobs, family, scenery, or reputation to name a few. But, as
the urban population amasses so do the challenges associated with overpopulation. It is estimated that a little
over half of the world's population lives in cities, and this percentage will climb to 68 percent in the next thirty
years. Cities come with a variety of opportunities, but also a litany of issues: environmental collapse, income
inequality, personal isolation, and more are acutely felt within city limits. As urbanization continues to take
hold, urban planning strategies must adapt. A large contingency of people will be affected by the following
challenges associated with urban planning if changes aren't implemented soon."
What are we looking for?
Digital twins: interactive platforms to capture and display real-time 3D and 4D spatial data in order to
model urban environments (cities) and the data feeds within them
AR/VR: collaborative tools for design and planning built environment, i.e. creating augmented reality
maps, buildings & data feeds
Advanced solutions to better plan, design, construct, operate & maintain diverse physical
infrastructures & facilities (public & private housing, buildings, utilities, roads, bridges, ports,
airports, etc.)
Digital identity, Smart contracts & other tech-based solutions to enable trust, reliability &
transparency among public and private stakeholders in experience industry (tourism, leisure, etc.)
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4.3. Safety & Security
How to build a data-centric digital economy where
data is available for broader communal use, with
appropriate privacy protections?
Why is important?
The exponential growth of data collected and extracted from multiple sources is posing serious concerns over
the way in which public and private information is managed (privacy), as well as over the vulnerability scarce
protection capacity over such data. How to build a data-centric digital economy where data is available for
broader communal use, with appropriate privacy protections? How successfully prevent frauds, misuse or
other harnessing activities which could compromise public or private data centered assets (i.e. critical
infrastructures) and data-based operations?
What are we looking for?
Solutions to enable online and offline mapping of data and assets
Protection for field-level components and industrial control systems (ICS)
Cybersecurity solutions for connected critical infrastructures & industries (e.g. electric power
facilities, smart grids, digital factories, etc.)
Solutions to prevent system fraud as well as cyber-espionage and sabotage, ensuring continuous
service and/or production system operations
4.4. Governance & Economy
Which solutions can be met to accelerate the transition
towards a real citizen engagement?
Why is important? Citizen detachment from social and political debates are clear all around the world. As an
increasing number of cities are setting goals that urgently need to recover citizen commitment, great
opportunities open for supporting institutions & industries (i.e. education, political parties, civil organizations,
transnational platforms) to make a better use of information, connections and coordinated efforts to shift
toward an engaging model.
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What are we looking for?
New solutions to optimize and automatize citizen interaction.
Advanced solutions to collect, measure and report participation within entire communities in a
transparent, accurate and reliable manner.
Collaboration Platforms building the circular ecosystem (i.e. consumption awareness; water / waste
/energy reduction; recycling; etc..).
Trust-enabling technologies (Iot, Blockchain) to perform online transactions and exchange of data
based on principles such as: digital identity, data security, transparency and auditability
4.5. Living & Inclusion
How can technology boost citizens well-being and
inclusiveness in urban areas, their surroundings and
their regions to successfully build a sustainable and
fair society?
Why is important? Current economic context, latest political debates, the climate crisis and, even Covid-19
pandemic have highlighted the urgency for a more sustainable model for our cities. This context has also
arisen the reality of deep differences between different communities among our own metropolis - i.e. massive
need for understanding digitalization - as well as pressing new needs on urban core functions (rethinking
housing, leisure and tourism to ensure social distancing; augmented connectivity to monitor / track citizens'
health; etc..).
What are we looking for?
Solutions to enable deployment of next-generation of connectivity and services i.e. based on 5G
technology
IoT and AI solutions to monitor, track, predict & treat health related issues
AI based virtual assistants and other AI based applications to provide support / perform digital
assistance in various business and public services domains: healthcare, telecommunications, banking,
insurance, government, etc.
Sensors and Monitoring Solutions to control & monitor remote areas like agricultural fields, oil rigs,
remote factories and warehouses, mines
Remote learning platforms and methodologies.
Citizen engagement programs & mass sensibilization solutions.
AI based solutions to enable digitalization of business supply chains in multiple ways: real-time value
chain optimization; updated forecast in real time; live work environment simulations; factories &
facilities 24/7 operations (including remote & predictive maintenance); etc.
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4.6. Active Mobility
Which solutions can nudge citizens towards active
modes?
Why is it important?
Active Mobility, when physical activity doubles as a form of transport, can create health benefits and reduce
demand for motorised transport. Given the benefits, cities are generally eager to boost active mobility, but it
comes with challenges in respect to infrastructure and safety, as well as potential organisational and cultural
barriers to overcome. How to promote a shift towards active mobility, while mitigating any barriers, is one of
EIT Urban Mobility's key challenge areas.
What are we looking for?
Implementation or improvement of (e)-bike sharing (private, free floating, station-based, peer-to-peer
private and public).
Innovative design and infrastructure measures, ensuring direct and continuous infrastructure
connections, reconfigurable street set-ups, kerb-design, separation from motorised vehicle traffic,
adequate signalisation, lighting, and parking.
Solutions that increase safe active mobility for vulnerable groups, for example senior citizens.
Implementation of mobility management measures, data monitoring for modal shift from privately
owned motorised vehicles to active mobility.
Motor-assistance solutions for active mobility in hilly cities.
Prototypes of active mobility innovation products/design, suitable business models, including last-
mile active logistics solutions.
Creation of mid-/long-distance walking infrastructure both within denser urban areas and connecting
denser urban areas to peripheral city areas.
Etc.
4.7. Future Mobility
Which solutions make tomorrow’s transport smarter,
faster, safer and cleaner?
Why is it important?
Digitalisation has disrupted urban mobility, creating new services, expanding transport into new areas and
changing how we move within cities. The disruption is continuing, and cities have been challenged with
handling 'the future mobility' services, whilst trying to prepare for a constantly changing mobility
landscape. New services and disruptive technologies have the potential to reshape the way in which we live
and work and how we move, therefore Future Mobility is one of EIT Urban Mobility’s key challenge areas.
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What are we looking for?
New pan-European MaaS services.
Increasing integration of transport services in the form of ticketing, information, and service
provision.
New digital tools/applications/solutions to manage use of urban spaces.
Applications of connected and automated driving for all types of Vehicles of the Future (SAE level 4).
Urban air mobility solutions in alignment with city policies, ensuring safe and sustainable solutions
for both passenger and freight transport.
Digitalisation in mobility management applications and as enabler of new mobility services and
innovations (artificial intelligence, blockchain, 5G and IOT).
Creation of transport on-demand services adapted to user needs enabling accessibility for low-density
areas and vulnerable users.
Etc.
4.8. Sustainable City Logistics
How do we reduce the logistics burden in cities?
Why is it important?
Digitalisation and e-commerce have changed urban logistics. Introducing innovations in city logistics and
making it more sustainable requires cooperation between a wide range of partners as well as new vehicles,
business models and technologies. How to manage these changes sustainably, and benefit as a city, is one of
EIT Urban Mobility's key challenge areas.
What are we looking for?
Sustainable last-mile delivery solutions.
Route optimisation solutions based on reducing emissions and noise pollution.
Freight intermodality solutions with a focus on zero-emission last mile transport.
Reduction of last-mile freight transport from e-commerce, e.g. freight hubs, unmanned collection and
drop-off points, collaboration with retail to reduce returns, optimised delivery services, etc.
Innovative logistics measures in urban areas with specific challenges such as dense historic city
centres and use of waterways.
Drone delivery solutions.
Parking, loading and unloading management solutions for freight to reduce obstructive vehicles.
Etc.
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4.9. Mobility & Energy
Which are the best solutions to phase-out fossil fuel
vehicles?
Why is it important?
The transport sector in Europe is over 90% fossil fuel dependent. It is crucial that we look to alternative
sources in order to decarbonise our transport systems and increase energy independence. The widescale
adoption of electric and alternative fuel vehicles in urban areas presents unique challenges including charging
infrastructure and the need for load-balancing solutions. Because of the importance of clean air in our cities
and the technical and spatial requirements needed to transition to cleaner fuels, Energy and Mobility is one of
the EIT Urban Mobility's key challenge areas.
What are we looking for?
Innovative charging solutions to test new load balancing techniques, fast and slow charging solutions,
and behavioural incentives.
Universal charging of universal cableless solutions for all mobility vehicles.
Smart grid/micro grid energy infrastructure solutions with green energy production for all types of
vehicles.
Installation of easily relocatable mid-size high-capacity energy storage solutions to upgrade existing
or planned charging infrastructure movable.
Etc.
4.10. Creating Public Realm
How do we revitalize urban spaces and give our cities
back to the citizens?
Why is it important?
Creating Public Realm is about social innovation by improving and transforming streets and public spaces
with tactical urbanism and street experiments as part of a city-wide approach for liveable cities. Offering
better social and physical connectivity for urban residents, Creating Public Realm is one of EIT Urban
Mobility’s key challenge areas.
What are we looking for?
Solutions for inclusive, safe and accessible public realm design in a city or town that help improve
livability for local residents.
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Solution to redesign or reallocate street space, reallocating curb space for multimodal access,
including for walking and bicycling, actively managing existing on-street parking.
Solutions that illustrate how public space can enhance sustainable living and mobility choices, and
contribute to increase social inclusion and community cohesion.
New ways and tools to survey public spaces to gauge people’s perception of livability and
accessibility in their neighborhood and the city,.
Etc.
5. Organizers of the Call
This Call for Startups is organized by la FIRA INTERNACIONAL DE BARCELONA (Fira de Barcelona),
with registered address at Av. Reina Maria Cristina, s/n 08004 Barcelona, Spain and ID no. Q0873006A; and
EIT Urban Mobility, with registered office at “Ca l’Alier”, c/ Pere IV, no. 362, 08018 Barcelona, Spain, With
Tax Identification number B67513630.
6. Who can participate?
The Call is open to any startup or small or medium sized business with an existing real-life and innovative
solution that fits with the scope of at least one of the ten Challenges (please refer to Section 5) and that is
willing to rent a booth to showcase that solution at the Innovation Zone at Tomorrow.Mobility World
Congress and Smart City Expo World Congress.
7. Presentation of proposals
To enter in the running Call for Startups, please fill in the form available online through the following link:
https://www.smartcityexpo.com/call-for-startups-21
Solutions must be submitted electronically via the initiative´s website and must conform to the terms and
conditions here included.
The form and all complementary information will have to be filled out entirely in English.
No proposals in any other languages will be accepted.
The organization reserves the right to ask for any clarification or additional information about the submitted
entries.
The web form to be fulfilled will require, among other details:
Contact information
o First Name
o Last Name
o Title
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o Project
o City
o Country
o Phone
o Email
o Project Web Site URL
Challenge covered
o Energy & Environment
o Governance & Economy
o Living & Inclusion
o Infrastructures & Buildings
o Safety & Security
o Active Mobility
o Future Mobility
o Sustainable City Logistics
o Mobility and Energy
o Public Realm
Linked keywords (max. 100 characters)
Submission title (max. 100 characters)
Mission of the solution (max. 300 characters)
Brief description of the solution (max. 300 characters)
Innovative characteristics of the solution (max. 300 characters) You may include the solution’s unique
innovative approach description, social relevance and emerging technology applied, and the description of the involved Citizens-Public-Private collaboration aspects of the proposal.
(Expected) Results / impact of the solution (max. 1,5000 characters) You may include focus on social
relevance and usage of emergent technologies, scope of impact/size of targeted population and, if
possible, demonstration that results have not been achieved by other interventions.
Reference website of the proposal – You may include here a link to an explanatory website or video
of the proposal
One sentence moto or description of the company to be included in the stand.
There is no limit to the number of submissions by author, but it is important to submit only on areas of key
importance to your business/expertise. As a guideline, we recommend no more than 3 submissions per author
or organization.
8. Entry deadline
The Call for Solutions will be open until October 8th
2021, 23:59:59 CET.
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9. Evaluation Criteria
The quality of each solution will be evaluated based on three aspects: Direction, Innovation, and Impact. For
each aspect, a score will be assigned based on the degree to which the submission demonstrably fulfills each
listed criteria.
Direction – Criteria considered:
Definition of the corresponding Challenge as unresolved problems being addressed
Demonstration of the revenue stream and sustainability of the proposed solution
Innovation – Criteria considered:
Demonstration of the innovative approach towards mainstream paradigm
Quantification of social relevance and demonstration of emerging technology usage of the presented
solution
Identification of the People-Public-Private collaboration aspects of the proposal
Impact – Criteria considered:
Demonstration of impacts (or potential impacts) over an established period of time; includes focus on
social relevance or emergent technology usage
Demonstration of the significance of the scope of impact/size of targeted population
Demonstration that the solution’s impact (or potential impact) have not been achieved by other
interventions
Evaluation Rubric:
Score Direction Innovation Impact
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> Clearly defines a Challenge as
unresolved problems being addressed
AND > Clearly demonstrates the revenue
stream and sustainability connected to
the implementation of the proposed solution
> Clearly demonstrates highly innovative
approach towards mainstream paradigm,
including survey of existing approaches and explanation of why the submission is
innovative in comparison AND
> Clearly quantifies the social relevance and demonstrates the usage of emerging
technology AND
> Clearly identifies People-Public-Private collaboration aspects of the proposal
> Demonstrated impacts (or potential
impacts) are clear, tangible, and
significant over an established period of time; includes focus on sustainability or
citizen engagement; AND
> Scope of impact/size of impacted population is demonstrably significant;
AND
> Demonstrated impacts (or potential impacts) are shown to have not been
achieved by other interventions
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> Clearly defines a Challenge as
unresolved problems being addressed
AND > Demonstrates the revenue stream
connected to the implementation of the
proposed solution
> Demonstrates innovative approach
towards mainstream paradigm AND
> Quantifies the social relevance and demonstrates the usage of emerging
technology AND
> Identifies People-Public-Private collaboration aspects of the proposal
> Demonstrated impacts (or potential
impacts) are clear, tangible, and
significant over an established period of time; includes focus on sustainability or
citizen engagement; AND
> Scope of impact/size of impacted population (or potential impacts) is
demonstrably significant AND
> Impacts (or potential impacts) are not shown to have not been achieved by other
interventions
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> Defines a need or unresolved
Challenge being addressed that are
limited or relatively non-urgent AND
> Demonstrates the revenue stream connected to the implementation of the
proposed solution
> Demonstrates an innovative approach that
is limited or minimally innovative, while
creating an interesting revenue stream for
the business AND > Quantified social relevance and
demonstrated usage of emerging
technology is not significant OR > Identifies minimal People-Public-Private
collaboration aspects of the proposal
> Demonstrated impacts (or potential
impacts) are clear and tangible, but not
significant; OR
> Scope of impact/size of impacted population (or potential impacts) is limited
or replicated elsewhere
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> Does not respond to a Challenge.
> Does not make a persuasive case for
the revenue stream connected to the implementation of the proposed solution
> Does not demonstrate innovation: other
projects, initiatives, or strategies have
already taken a similar approach; OR > Quantified social relevance and
demonstrated usage of emerging
technology is nearly null OR > Fails to identify People-Public-Private
collaboration aspects of the proposal
> Demonstrated impacts (or potential
impacts) are minimal or negligible; OR
> Scope of impact/size of impacted population (or potential impacts) is
minimal or negligible
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> Does not include any information
regarding a Challenge being addressed
AND > Does not include any information
regarding the revenue stream connected
to the implementation of the proposed solution
> Does not include any information
regarding the innovative characteristics of
the proposal AND > Does not quantify social relevance and
demonstrated usage of emerging
technology OR > Does not identify People-Public-Private
collaboration aspects of the proposal
> Does not include any information
regarding the impact of the proposal
> Does not include any information regarding the scope of impact or size of
impacted population
10. Evaluation process
The evaluation process is divided into two phases:
1) Regulation compliance
The organization will conduct a first evaluation to check whether the solution complies with the requirements.
Solutions could be subject to additional request of information or clarification.
2) Solutions selection
Each solution/proposal will be scored according to the 9. Evaluation Criteria by three evaluators: 1 from
Fira de Barcelona, 1 from EIT Urban Mobility, 1 from the event sponsor.
Scores will be ranked to select the top 35 solutions tackling the 10 3. Challenge areas.
11. Selection communication
The authors of selected projects will be informed latest on October 15th
, 2021.
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12. Intellectual and Industrial Property Rights
The participant is responsible for the authorship of the submitted solution; he/she is the owner of the
intellectual and, where applicable, industrial property rights thereof.
The participant is accountable for the solution submitted not violating intellectual property rights, industrial
property rights, copyright and/or image rights and assumes complete responsibility with regard to third
parties; the Organization is free of all liability.
Once the solution has been selected as a winner, the organizers may make public any details considered as
public (author name, organization name, topic, title, brief, abstract, website, representative images of the
solution).
13. Data Protection
At FIRA DE BARCELONA we are aware of the importance for our customers of obtaining clear and
transparent information about the data they provide to us.
The relationship with our customers is based on honesty, rigor and transparency to build strong relationships
and mutual trust. Through this Privacy Policy we detail how we process your personal data when you
communicate with us. By participating in the Call for Startups, you give your consent to this Privacy
Policy:
1. Who is responsible for the processing of your data?
Identity: FIRA INTERNACIONAL DE BARCELONA with Tax I.D. Q-0873006-A
Postal address: Venue Reina Maria Cristina, s/n, 08004 Barcelona
Telephone: 932 332 000
Email: [email protected]
2. For what purpose do we process your data?
We process the data that you have provided to us for the following purposes:
a) To manage your participation in the aforementioned Call for Startups in which you participate
voluntarily.
b) To send promotional and/or advertising information about the initiative that we carry out, including
electronically.
c) Maintenance of lists of people to whom commercial mailing must not be sent if they have informed us
that they do not want to receive promotional/advertising information electronically.
d) Maintenance of data erasure/cancellation lists if rights have been exercised regarding cancellation of
data; this data will remain blocked and with restricted access for the minimum period established by law.
3. For how long will we retain your data?
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1. Your data will be retained:
1. for the duration of the Call for Startups.
2. In the event that you have authorized the receipt of commercial mailing until you exercise your rights of
cancellation and/or opposition to the processing of your data.
4. What is the legal basis for the processing of your data?
Depending on the type of business relationship and/or association with us, the legal basis for the processing of
your personal data may be:
• Your consent granted at the time you voluntarily provide your data in our forms and accept the
processing of your data in the relevant check box (e.g.: sending advertising about our trade fairs).
• Legitimate interest will be our legal basis for the processing of your data in navigating the websites
(e.g.: navigating our web pages).
• Legal obligation, included in the European Data Protection Regulation and in the Law on Society
Services of Information and Electronic Commerce LSSI (e.g.: blocking of your data and no sending of
commercial emails).
5. To whom will we disclose your data?
Whenever FIRA DE BARCELONA provides you with a service through a third party company that provides
your data to us and partners that participate in the organization of this activity, they will disclose them to this
company under a strict obligation of confidentiality and having first executed the relevant service provision
contractual agreement between the Data Controller (FIRA DE BARCELONA) and the Data Processor (the
provider company).
In the event of a data transfer to third party countries, we will use our best endeavours to provide the utmost
privacy and security of our customers’ data. In this respect, most of our providers and partners are located
within the EEA (European Economic Area). If any of them is located outside this area, in the case of the USA,
they will have to subscribe to the Privacy Shield or in a country with a suitable level of protection in
accordance with the criteria of the European Commission. In the case of other countries that do not have laws
as strict as EU law, we apply standard contractual clauses in accordance with the Decision of the European
Commission of 5 February 2010.
6. What are your rights when you supply us with your data?
Any person has the right to obtain clear and comprehensible information about whether FIRA DE
BARCELONA is processing their personal data.
Data subjects have the right to access their personal data and to request the rectification of any inaccurate data
or, as applicable, request they be erased when among other reasons, the data is no longer necessary for the
purpose for which it was supplied, and to withdraw the consent granted. The exercise of the right to oppose
the processing of your data for the sending of advertising information electronically. You can also exercise
your right to the restriction of the processing, so that your data will not be erased but the processing of it will
be subject to restrictions.
The exercising of the rights to portability and automation of decisions do not apply in this case due to the type
of data and processing of them.
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14. Contact
For any query regarding the processing of your data, you can contact our DPO. at: [email protected]
If you wish, you can also address any complaints you may have with regard to the processing of your personal
data to the Spanish Data Protection Agency (www.agdp.es).
15. Queries and suggestions
If you have any queries or suggestions, please email to: [email protected]
If you are interested in commercial opportunities to enhance your company’s profile at the Smart City Live
2020, please contact [email protected]
Entering the Call for Solutions implies full acceptance of its rules