What hardware and software to use

LOW-END PC

Choices of ISP

Choices of ISP

http://www.adobe.com/products/dreamweaver/features/

Ways to generate click traffic

Physical

Virtual

Morph advertising to customers or potential customers

"To drive traffic to our new website"

Google› Sponsor Links B(V)loggers› A website that sells music beats› Kyren Cwalk / Trickshotproductions Other supportive websites› Shoes and socks

Martin Fleischmann of mostchoice.com estimated he lost $100,000

Online advertising is a fast growing industry› So what? (2X)

Flyers› Gym gear

Print advertising› Magzines

Coupons› Get $10 off with $50 order

Discounts› %10 off $100 plus orders

Good vs. Bad

•Lack of Planning

•Lack of Preparation

•Lack of Content

•Site made difficult to find or search

•Not enough keywords

To be successful, a web page must:

•Be aesthetically pleasing

•Be well planned and thought out

•Generate a constant flow of web traffic

•Have a strategic business plan

•Be in a constant state of evolution

•Information Technology – the products, methods, inventions, and standards that are used for the purpose if producing information.

•Information System – an assembly of hardware, software, data, procedures, and people that produce information.

•Both aid in the achievement of Business goals

•Both provide Information

Information must be:

•Sufficient•Just the right amount of information

•Money•Must be worth the cost of gathering

•Accurate•Must be reliable and trustworthy

•Relevant •People must have a need that your information satisfies

•Timely•Must be accessible within a reasonable amount of time

Principles of Competitive Advantage

1. Create a new Product or Service

2. Enhance products or Services

3. Differentiate Products or Services

4. Lock in Customers and Buyers

5. Lock in Suppliers

6. Raise Barriers to Market Entry

7. Establish Alliances

8. Reduce Costs

You should have learned: What hardware and software to use Ways to generate click traffic Good vs. Bad websites

Now go and get bank!

Paul Wall hearts HTM