What Bath & Body Works is.. The Company Launched in 1990 in New Albany, OH A brand was launched...

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Transcript of What Bath & Body Works is.. The Company Launched in 1990 in New Albany, OH A brand was launched...

Page 1: What Bath & Body Works is..    The Company Launched in 1990 in New Albany, OH  A brand was launched under.
Page 2: What Bath & Body Works is..    The Company Launched in 1990 in New Albany, OH  A brand was launched under.

Bath & Body Works

What Bath & Body Works is.. http://vimeo.com/groups/8432/videos/

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The Company Launched in 1990 in New Albany, OH

A brand was launched under the Umbrella of the Limited Company.

Page 3: What Bath & Body Works is..    The Company Launched in 1990 in New Albany, OH  A brand was launched under.

Products Solds

Page 4: What Bath & Body Works is..    The Company Launched in 1990 in New Albany, OH  A brand was launched under.

Company Size

Total Stores = 1606 United States Canada Middle East

Total Selling Sq Feet= 3,850,000

Company Net Sales (in millions)= $2,515

Page 5: What Bath & Body Works is..    The Company Launched in 1990 in New Albany, OH  A brand was launched under.

Who is the Target Customer?

Primary: Women age 18-44 Product categories target specific customer

based on the products Secondary: Men and Children

Products specifically geared

Page 6: What Bath & Body Works is..    The Company Launched in 1990 in New Albany, OH  A brand was launched under.

Current Marketing Srategy Integrated Marketing

Bounce-Back Coupons Direct Mail Email Capture Mobile Coupons Facebook YouTube

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YouTube Online Web Commercials to introduce

new products Customer get to share reviews, how to

use coupons to get the best deal http://

www.youtube.com/user/bathandbodyworks?blend=7&ob=5

Page 8: What Bath & Body Works is..    The Company Launched in 1990 in New Albany, OH  A brand was launched under.

Facebook Fans get exclusive free gifts Customers also have chances to Facebook

Chat with creators of the products Fans get a chance to review products and

talk about their Bath & Body Works experiences

http://www.facebook.com/bathandbodyworks

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SWOT Analysis Strengths

Reasonable Price Recognized Brand Image Strong Customer Loyalty

Weakness Large box company that carry same type of

products Unsuccessful promotion of new natural

products

Page 10: What Bath & Body Works is..    The Company Launched in 1990 in New Albany, OH  A brand was launched under.

SWOT Analysis Cont. Opportunity

E-Commence- better understanding of target market

Social Media Optimization Twitter Promote and educate natural products

Threats Reduced Spending due to economy Competition form other body care shops

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New Digital Marketing Strategy

Stronger presence on Twitter

Social Shopping on Website