ConfirmedTender Committee Chairman

PJSC Aeroflot

(signature) (name)

« »(day) (month) (year)

REQUEST FOR PROPOSALS

procurement method Open request for proposals

Services for launching and maintaining seamless electronic communications of PJSC Aeroflot with key audiences in China.

Is carried out in accordance with the Federal Law of July 18, 2011 № 223-FL "On procurement of goods, works and services of certain kinds of legal entities", and the Regulation on the procurement of goods, works and services (RI-GD-148C)

(if necessary, specify the form of the procedures and e-trading platform)

The establishment features of the participation:

Not provided

(specify provided (short description) or not provided)

The establismnent of the priority: Not provided(specify provided (short description) or not provided)

1. General terms

The Preliminary Qualification is addressed to undefined suppliers to make a proposal for purchasing procedure:

(specify the name of the procedure, if necessary fill the form)

Procedure consists of 1 lot.

LOT # 1. Subject of the contract

(lot):

The initial (maximum) contract price (lot), including all taxes and

fees

Contract currency

(lot)

Quantity (Volume)

Units of measure

OKDP2 classification

OKVED2 classification

RUB RUB - - 70.22.1 70.22

Place of delivery / work and service performance

(address):Arbat Street, 10, Moscow, 110002, Russia, PR Department

The Preliminary Qualification is not a tender, or auction for the purpose of contract conclusion, and is not regulated by paragraphs 447-449 of the first part of the Civil Code of Russian Federation. This procedure is also not a public tender and is not regulated by paragraphs of 1057 – 81 of the second part of the Civil Code of Russian federation. Therefore, the Preliminary Qualification specified here below is fully free from any obligations to conclude the contract with the winner or any other participant.

The Customer may cancel this Preliminary Qualification at any time without any responsibility to the suppliers. The customer can refuse to carry out the request for proposals at any time, without thereby incurring any liability to participants in the procurement, including the reimbursement of any costs associated with the preparation and submission of applications for participation in the request for proposals. If a decision on the refusal of a request for proposals, the customer for the day following the day of such a decision, placing information about refusal of a request for proposals in a single information system. The customer does not accept any responsibility or liability in case of no familiarize applicants, participants in procurement with the notice of refusal of a request for proposals.

If a decision to refuse a request for proposals made before the beginning of consideration of applications for participation in the request for proposals, applications received before a decision on the refusal, not opened and upon written request of the participant purchases, apply for, come back to this party. The customer does not provide documentation of the request for proposals upon request of the participant. Documents placed in a single customer information system, and can be copied and stored on the technical means of procurement participants free of charge.

At any time before the deadline for submission of applications for participation in the request for proposals the customer is entitled on its own initiative or in response to a request of any applicant to amend the notice of the request for proposals documentation of the request for proposals.

Within three days from the date of the decision on the need to change the notification of the request for proposals documentation of the request for proposals such changes are accommodated in a single customer information system.

If changes to the notice of the request for proposals made later than one working day before the deadline for submission of applications for participation in the request for proposals, the deadline for applications to participate in the request for proposals should be extended so that the date of placement in a single information system, the brought in procurement notices the changes to the deadline for submitting applications to participate in the RFP such a period is not less than three working days.

Any participant has the right to send to the Customer any request regarding clarification of general terms and conditions of the Preliminary Qualification in written form or by e-mail with electronic signature within 2 working days prior the completion of Preliminary Qualification submission at the latest. The Customer within 1 working day from the date of Preliminary Qualification will provide necessary clarifications to the participant issued the request as well as place the copy of such explanations (without specific details who has requested additional clarification) on Customer’s web-site or on official web-site www.zakupki.gov.ru.

2. Procedure and place to submit request for participation in purchasing procedure

2.1. Terms of the procurement procedure:

2.1.1. Date and time of request for participation acceptance

26.04.2016 12:00 (local time), Arbat Street, 10, Moscow, 110002, Russia, PR Department

completion:2.1.2. Location and data of

proposal analysis::28.04.2016, 00:00 (local time), Mezhdunarodnoe shosse, 31-1, Moscow 6641, Russia.

2.1.3. Location and date of purchasing procedure summing-up:

19.05.2016, 00:00 (local time), Mezhdunarodnoe shosse, 31-1, Moscow 6641, Russia.

2.2. Contact person for participants applications:Alexander Lukashin Arbat Street, 10, Moscow, 110002, Russia, PR

Department, alukashin@aeroflot.ruTel/fax: +7 499 500 73 87, ext. 13-01

(specify the name) (specify contact information)

2.3. Contact person for the Terms of Reference:Alexander Lukashin Arbat Street, 10, Moscow, 110002, Russia, PR

Department, alukashin@aeroflot.ruTel/fax: +7 499 500 73 87, ext. 13-01

(specify the name) (specify contact information)

2.4. To participate in the RFP bidder shall prepare an application to participate in the request for proposals issued in full compliance with the documentation requirements of the request for proposals. The Bidder may submit only one application for each subject of the request for proposals (lots).

2.5. Commitments party purchases associated with applying for participation in the request for proposals include:

2.5.1. To conclude the contract under the conditions specified in the draft contract, which is an integral part of the documentation and notification of the request for proposals and application forms for participation in the request for proposals, as well as the obligation to provide the customer with the enforcement of the contract, if such an obligation set conditions for documentation of a request for proposals.

2.5.2. Do not change and (or) not to withdraw an application to participate in the request for proposals after the deadline for submission of applications for participation in the RFP.

2.5.3. Not available in the application with false information, information, documents.2.5.4. Provide within a week of placing in the unified information system protocol that

defines the right of the participant to sign the contract with the customer information in relation to the whole chain of owners, including beneficiaries (including final ones), and the executive bodies, confirming the relevant documents in the form Annex B to the Regulation on the purchase (excluding purchase of participants, which are public authorities, state and local government agencies and unitary enterprises).

2.6. From the date of notification of placement in a single information system and up to the deadline for submission of applications for participation in the RFP specified in the notice of the request for proposals, the customer shall accept applications for participation in the request for proposals.

2.7. To participate in the RFP bidder shall submit an application in a sealed envelope to participate in the request for proposals on the form and procedure established by documentation of the request for proposals.

2.8. The Bidder may submit alternative proposals only in the cases expressly provided documentation of the request for proposals.

2.9. The procedure for preparation and submission of alternative proposals: not provided.(indicate if documentation is provided for the purchase of feed alternative proposals)2.10. Deadline for submission is from the date of placement of procurement notices in a

single information system and up to the deadline for submission of applications for participation in the RFP. Upon receipt of the envelope with the application form representative of the customer - is responsible for the reception of documents on making it a time stamp and the date of its receipt.

2.11. On receipt of the application improperly sealed a relevant note in the receipt.

2.12. Customer shall ensure the confidentiality of the information contained in the applications filed before the results of the request for proposals and within one year from the date of summing up the request for proposals, unless otherwise determined by the local regulations of the customer.

2.13. Member of the purchase has the right to modify or withdraw a previously filed application to participate in the request for proposals in accordance with the procedure referred to in paragraph 2.14. At the same time on an envelope with a change or withdrawal of the application in addition to the information specified in paragraph 2.20, must be specified, "Change request", "Withdrawal of an application", respectively. Change and (or) withdrawal of applications after the deadline for submission of applications for participation in the RFP specified documentation of the request for proposals is not allowed.

2.14. If the customer extends the deadline for receiving applications, the party has made an application, shall be entitled to take any of the following decisions:

2.14.1. Revoke submitted.2.14.2. Do not withdraw the submitted application, extending the term of its actions and

ensure the validity of the application for the relevant period of time and changing it (if desired).2.14.3. Do not withdraw the submitted application and does not change the terms of its

action, and the competitive application is void to the original in her term.2.15. If at the end of the deadline for submission of applications for participation in the

RFP specified documentation of the request for proposals will be received only one application for participation in the request for proposals, request for proposals will be declared invalid.

2.16. If the documentation provided by two or more lots, request for proposals declared invalid only in respect of those items in respect of which submitted only one application

2.17. If after a deadline set by the documentation of the request for proposals, the customer will be received only one application for participation in the request for proposals, despite the fact that the request for proposals deemed invalid, the tender committee will take place opening of the envelope with the application and will consider it in the order, established in this documentation. If a pending application for participation in the request for proposals, and submit such an application comply with the procurement party and the conditions provided documentation of the request for proposals, the customer is entitled to conclude a contract with a party.

2.18. Applications for participation in the request for proposals, received by the customer after the deadline for submission of applications for participation in the RFP specified documentation of the request for proposals will not be considered and forwarded to the participants of procurement, submitting such requests, within three working days of receiving the written request of the participant, has submitted such a request, without compromising the integrity of the envelope, which was filed that application. Applications for participation in the request for proposals, received by the customer after the deadline set by the documentation of the request for proposals shall be opened only if the envelope is not specified postal address (for legal entities), or information on the place of residence (for individuals) of the participant purchase.

2.19. The information constituting confidential nature, are not entered in the minutes drawn up in the course of the procurement procedure.

2.20. Upon receipt of bids of participants in an envelope on the fact the address shall be submitted in a sealed envelope with details and contacts for connection to declare a party, which must be legible, firmly attached to the envelope and must contain the following information:

2.20.1. The exact name of the procedure, with the number of notifications on the purchase of a single information system;

2.20.2. The full name of the participant submitting an application for participation;2.20.3. Legal address of the participant with the obligatory indication of the postal code.

3. The form, terms and procedure of payment for goods, works, services

According to the contract conditions(clarify information in accordance with the section)

4. The quality requirements, specifications of goods, works and services, and their security, to the functional characteristics (consumer properties) of goods to the size, packaging, shipment of the goods, the results of the work, as well as participants of the procurement and the list of documents submitted by participants in the procurement to confirm their compliance with the requirements

4.1. Quality requirements, technical characteristics of the goods, works or services to their security, to the functional characteristics (consumer properties) of goods to the size, packaging, shipment of the goods, the results of the work established by the customer, are set out in the Terms of Reference (see. Annex 3) .

4.2. Requirements for standing party purchases:4.2.1. Compliance party procurement requirements established in accordance with the

legislation of the Russian Federation to persons engaged in the provision of services;4.2.2. Availability of relevant licenses, certificates, approvals and other regulatory

approvals of the Russian Federation and (or) other countries (if applicable) for the exercise of, or engaged by them persons the activities required to perform to take their obligations in accordance with this documentation and planned to concluded in accordance with this agreement the Documentation;

4.2.3. Failure Elimination party purchases - a legal entity, and the absence of an arbitration court on declaring the purchase - a legal entity or an individual entrepreneur bankrupt and the opening of bankruptcy proceedings;

4.2.4. Party procurement activities are not suspended in the manner prescribed by the Code of Administrative Offences, on the day of application for the participation in the procurement;

4.2.5. The absence of a participant purchases arrears on taxes, debts on other compulsory payments to the budget system of the Russian Federation (except for amounts that are provided deferral, an investment tax credit in accordance with the legislation of the Russian Federation on taxes and levies, which restructured accordance with the legislation of the Russian Federation, for which there is a valid court decision on the recognition of the applicant's obligation to pay these sums performance or that are recognized hopeless to recover in accordance with the legislation of the Russian Federation on taxes and fees) for the previous calendar year.

Member of the purchase is considered to conform if the established procedure they filed an appeal against these arrears, the debt and the decision on such an application at the date of the application for participation in the definition of the supplier (contractor, executor) is not accepted;

4.2.6. Indicators of financial and economic activity of the participant purchases must testify to its solvency and financial stability;

4.2.7. Lack of information about the participant purchases in the register of unfair suppliers under art. 5 of the Federal Law № 223-FZ and the register of unfair suppliers, the Federal Law of April 5, 2013 №44 of the Federal Law "On the contract system in the area of procurement of goods, works and services for state and municipal needs."

4.2.8. Other requirements to the participants of purchase: 4.2.8.1. Work experience at least 5 years from the date of state registration of a legal entity;4.2.8.2. Work experience on the subject of procurement in the last 3 years;4.2.8.3. Requirements to the level of representation on the international market:4.2.8.3.1 The participant must provide a full range of services in the Chinese market.

Always having its own representative office, branch or affiliate organizations (but not limited to) in the cities of Beijing and Shanghai.

Supporting documents (a copy of the certificate of registration of representative offices or other document confirming, in accordance with the legislation of the country of incorporation) should be included in the proposal.

4.2.8.4. Requirements for the presence of the Participant the necessary human resources for the effective implementation of the tasks.

4.2.8.4.1. Dedicated to working with PJSC Aeroflot working group at the head office of the Participant and its local offices (offices / branch offices) should include at least the following staff working full-time:

• Account Director• Manager in social networks, 3 persons• Translator (s) to / from English4.2.8.4.2. Requirements for professional qualification of the staff involved in cooperation

with PJSC Aeroflot.4.2.8.5. Account Director in all local offices of parties participating in this campaign,

should have a real personal experience of long-term digital PR-campaign for a major customer (experience with cooperation with major airlines welcomed). Implies the presence of sufficient experience and qualifications for the effective execution of these duties (but not limited to):

• Maintaining a partnership with China's electronic media: the full support of the Chinese language, with an emphasis on electronic resources for business travel and tourism.

• Management of digital-communications and social networks.• Management of crisis communications, available around the clock, 7 days a week, 365

days a year.4.2.8.6. Managers working in social networks (at least three experts) should have

successful experience in the field of digital PR and maintenance of accounts in social networks of China for at least three years (experience of cooperation with airlines is welcomed).

4.2.8.7. Member must provide in its offer detailed information on all dedicated to work with the customer's employees (biographies, detailed work experience, pre-work hours and duties within the framework of this campaign).

4.2.8.8. All correspondence is in English and Russian. Reporting, investigation and other accounting documents should be in English and Russian, unless otherwise stated.

4.2.8.9. Revenues for 2012, 2013 and 2014 in the aggregate shall be not less than 200 000 000 and not less than 50 000 000 per year (according to the accounting reports on Form 2 "Income Statement"). For foreign legal entities - not less than the specified amount of foreign currency at the average annual exchange rate of the ruble.

4.2.8.10. The participant must express readiness for integrated management of projects, including the services of proofreading vychetke texts, including document management project (preparation of texts of treaties, agreements and dopolnitelnryh financial records, preparing reports using visualization (presentation in the format of Power Point).

4.2.8.11. Have a participant purchases the material and technical base: space, telephones, office equipment, personal computers (confirmed by a copy of the lease and / or official letter / letter to the organization of a material base with the stamp and signature);

4.3. List of all the documents that confirm the compliance of a participant purchases the requirements specified in the questionnaire of the participant (see. Annex 1).

4.4. Term of the contract party, which is recognized as the best proposal - not later than three calendar days from the date of receipt of the contract by the customer.

5. Requirements for the content, form, design and composition of applications for participation in the procurement

5.1. Application form must include the following documents:5.1.1. Application form in duplicate, issued on the letterhead of the participant of

procurement procedure (see. Appendix №1 to the present Documentation);5.1.2. Application for participation in the procedure, issued on the letterhead of the

participant of procurement procedure (see. Appendix №2 to the present Documentation);5.1.3. The offer, in accordance with para. 5.6 and 5.7;5.1.4. Portfolio of the company party in any form (in Power Point format, or PDF), which

should include:- A brief historical background on the company;

- The organizational structure of the company allows you to determine the availability of manpower for the timely and quality execution of the tasks of the Customer

- A list of the available equipment necessary for the timely and quality execution of the tasks of the Customer;

- A list of partner companies in Russia and abroad, which are available to applicable contracts.

- Examples of previously completed projects (preferably with an indication of the scope and results of the implementation).

5.2. All parties submitted the documents and information, including entry form and quotation must be written in English or Russian. If any information or documents shall be submitted in another language, they must be accompanied by a translation into Russian or English.

5.3. All prices in the participant's application must be specified in Russian rubles or in dollarh US exchange rate ruling at the date of the offer (for foreign legal entities).

5.4. The validity of the application for participation in the purchase of at least 60 days after the deadline for submission of applications for participation in the procurement.

5.5. Members shall pay for all costs associated with the submission of applications, including, but not limited to, the cost of the consideration of this documentation and the preparation of proposals.

5.6. The offer must contain one main proposal for cost, timing and other conditions okzaaniya service / delivery of goods, unless otherwise provided in the documentation for the purchase.

5.7. The ability to supply an alternative proposal: not provided.5.8. Severability lots: not provided.

6. The procedure for the examination, evaluation and comparison of applications, the criteria for evaluation and comparison of applications for participation in the procurement

6.1. Consideration of proposals is carried out directly by the competitive commission of JSC "Aeroflot", approved by order of the General Director of PJSC "Aeroflot".

6.2. Applications for participation in the procurement are two-step verification:

The first stage - is carried out qualifying stage test applications for compliance with the requirements of the procurement documentation regarding registration applications;

the second stage - the stage of evaluation of applications is carried out, the last qualifying stage.

6.3. Selection pending applications for compliance with the documentation of the procurement is carried out based on the following indicators and evaluation procedures:

Indicators Aassessment ProcedureCompliance to the participants of purchase

Checking for compliance with the participants on the basis of the documents received (in accordance with para. 4), including, but not limited to, its capacity and the absence of party purchases in the register of unfair suppliers.

Completeness of documents Verification of compliance submitted in the application documents required list (Annex 1) as well as the accuracy of any information and documents.

Compliance with the requirements of the application for participation documents on purchase

Checking the contents of an application, incl .:contents of the proposal on price;other data in accordance with the requirements of the

procurement documentation.

6.4. If during the qualifying stage tender commission finds a discrepancy applications on one or more parameters specified in Sec. 6.3, this application will be denied and will not be further considered.Application form of procurement will be rejected in the following cases:a) Failure to submit originals and copies of documents and other information, the requirement of which set records on the purchase;b) inconsistency party procurement requirements to purchase participants set records on the purchase;c) mismatch applications for participation in the RFP requirements for applications set records on the purchase, including failure to document or copy of a document confirming the payment of money to secure the application, if the requirement to provide documentation of applications installed on the purchase;d) failure to secure the application if found in the documentation for the purchase of the security requirements of the application;d) as part of the application to provide false information, intentional misrepresentation or documents included in the application;e) failure to provide clarification requests to participate in the request for proposals at the request of the tender committee;g) presence in the register of unfair suppliers information about the participant purchases;i) the presence of the participant purchases of outstanding receivables and (or) outstanding obligations to the customer and its subsidiaries and affiliates (including affiliated party procurement agencies);a) non-compliance of the offered goods, works and services with the requirements of the procurement documentation;l) the existence of other negative information revealed by the audit.6.5. Within the framework of selection stage sequentially the following steps:6.5.1. Requesting participants to explain the provisions of the procurement applications to participate and the submission of missing documents (if necessary). With the exception of requests or the requirement to submit the missing documents, aimed at changing the existing application forms, including changes in the business environment of the application (prices and other commercial conditions) or technical specifications requests to participate (the list of proposed products, their specifications, and other technical requirements ).6.5.2. Correction of arithmetic, grammar and other obvious errors identified during the review of applications for mandatory notification of any such correction party procurement, has submitted the appropriate application, and obtaining their consent in writing or in electronic form, issued on the letterhead of the organization.6.5.3. Checking the party procurement, including its capacity, the authenticity of the application for participation, the reliability of the submitted information and documents, the lack of party purchases in the register of unfair suppliers, lack of overdue accounts receivable and (or) outstanding obligations to the customer on the previously concluded contracts (including affiliates with party procurement agencies).6.5.4. Check the offered goods, works and services to meet the requirements of the procurement documentation.6.5.5. Rejection of applications for participation, which, according to members of the competition committee did not comply with the request for proposals on the merits, and the decision to refuse the purchase of participants who submitted such applications in the admission to participation in the RFP.6.5.6. In the case of establishing the unreliability of the information contained in the application, to establish that an elimination party purchases or the arbitration court decision on declaring the purchase of a bankrupt and the opening of bankruptcy proceedings, the fact of the suspension of the participant purchases in accordance with the procedure stipulated by the Code of

Administrative Offences, the existence of overdue accrued taxes, dues and other compulsory payments to the budgets of any level or state non-budgetary funds for the previous calendar year, a party purchases suspended from participation in the request for proposals at any stage of the meeting.6.5.7. If during the qualifying stages of the application of only one party to be consistent with the documentation requirements of the request for proposals, a party is considered to be the sole participant in the RFP. The customer has the right to conclude a contract with a party purchases, filed a request under the terms of the documentation of the request for proposals, the draft agreement and the application filed by a party. Such member shall not be entitled to refuse to conclude the contract with the customer. RFQ in this case, declared invalid.6.6. Applications that have passed the qualifying stage, pass the evaluation stage of the following criteria in the following order:

Criteria and indicatorsThe

significance criterion

1. Contract price (Rp) 30%

2. Quality of work (Rq)

40%The maximum number of

points

The level of underatanding of Purchaser’s current and long-term PR activities and processes in the Russian civil aviation. (Rq1).

Not reflected in the proposal – 0 points;Weakly reflected in the sentence – 10 points;Reflected enough in the party's sentence – 20 points.

From 0 to 20

Quality of work and level of technical compliance with Scope of Works, the presence of novelty and innovation potential (Rq2)

Proposal poorly prepared – 0 points;Satisfactional level of technical study – 10 points;Good level – 20 points;Excellent level – 30 points;

From 0 to 30

Detailed and unique PR strategy designed for social networks in China (Wechat, Weibo, QQ, etc.) (Rq3)

No – 0 pointsOne social network –10 pointsTwo social networks – 20 pointsThree and more social networks – 30 points

From 0 to 30

Clear and informative form of the analytical report, based on the results of monitoring in the Chinese segment of Internet. (Rq4)

No – 0 pointsThere – 10 points

From 0 to 10

KPI system designed specially for the present Purchase Scope of Works conditions. (Rq5)

No – 0 points

From 0 to 10

Criteria and indicatorsThe

significance criterion

There – 10 points

Total: 100

3. Qualification (Rqual)

30%

Experience in services for supervising (content creating and communications with followers) personal accounts in social media. (Rqual1)

0 contracts – 0 points1-7 contracts – 15 points8-14 contracts – 20 points15 and more contracts – 30 points

From 0 до 30

Experience in similar area of business for companies with market capitalization of at least 300 mln. US dollars. Priority is given to the work experience with transport industry companies. (Rqual2)Supported by a certified letter from the Participant with the name of the procurement contractor / s, and service period.

No – 0 points1-15 contracts – 10 points15-30 contracts – 20 pointsOver 30 – 30 points.

From 0 to 30

Business reputation. Supported by copies of letters of recommendation. (Rqual3)No – 0 points

Up to 5 letters – 5 pointsFrom 5 to 10 letters – 10 pointsMore than 10 letters – 15 points

From 0 to 15

Experience in promoting social media accounts and growing followers’ numbers. (Rqual4)

0 contracts – 0 points1-4 contracts – 15 points5-9 contracts – 20 points10 and more contracts – 25 points

From 0 до 25

Total: 100

Total: 100%

1. The criterion of "price agreement" (RTS)Ranking the applications for participation by the criterion of the "price contract" by

the following formula:

Rpi = Amin *100AiWhere:Rpi- rating awarded by the i-th application for participation in the request for proposals on

specified criteria;Amin - the lowest price of the contract of the suggestions made by the participants of

placing your order;Ai - offer the i-th party placing the order at the price of the contract;To calculate the final rating at the request of the rating awarded by this application of the

criterion of "contract price" is multiplied by the set value of the specified criteria.When assessing applications for participation in the request for proposals on the criterion of

"price agreement" the best conditions of the contract specified criteria recognized party purchase offer with the lowest price of the contract.

2. The criterion "degree of elaboration of the proposed participant in the bid for the purchase of services, their compliance with statutory requirements, the presence of novelty and innovation potential (Rq)"

When evaluating and comparing proposals using internal peer review of the Customer with the involvement of the working group on evaluating business proposals based on the complexity of the proposed concept, ie, proposing solutions and approaches to customer's interests all the parameters specified in the documentation for the purchase.

The maximum number of points according to the criterion of 100 points.

3. The criterion "qualifications of the participants of purchase (Rqual)"

When evaluating and comparing proposals using internal peer review of the Customer with the involvement of the working group on eksprtnoy evaluating business proposals based on the complexity of the proposed concept, ie, proposing solutions and approaches to customer's interests all the parameters specified in the documentation for the purchase.

The maximum number of points according to the criterion of 100 points.4. The final rating applications (I)Final rating (Ii) of each application to participate in the request for proposals is calculated by

adding the final rankings for each criterion evaluation of the application, multiplied by their value, according to the formula:

Ii = 0,30*Rpi + 0,40*Rqi+ 0,30*Rquali

6.7. The assignment of the final score application:6.7.1. The final score of each application for participation RFP is calculated by adding the

scores for each criterion of evaluation of the application specified in Sec. 6.6.6.7.2. Award Every application to participate in the request for proposals serial number with

decreasing degree of profitability it contains conditions for the execution of the contract is carried out on the results of the calculation of the final score for each application.

6.7.3. Application for participation in the request for proposals with the highest total score is assigned to the first number.

6.8. The winner is the participant who offered the best combination of conditions for execution of the contract, and application for participation in the request for proposals has been assigned the first number.

6.9. The winner is the participant who offered the best combination of conditions for execution of the contract, and application for participation in the request for proposals has been

assigned the first number.If several applications to participate in the RFP contains a combination of equivalent

performance of the contract terms, the smaller the sequence number assigned to the application for participation in the request for proposals, which came before the other applications for participation in the request for proposals that contain such terms.

If the evaluation and comparison of applications for participation in the request for proposals, the competition committee is necessary to extend the deadline for the selection and (or) the evaluation stage, indicated as the date of consideration of the proposals of participants purchasing and summarizing the purchase in the notice of the request for proposals, the customer for one working day after the decision of the competition commission to extend the selection and (or) the evaluation stage, is located in a single information system of notification of the extension of the time limit.

6.10. For evaluation and comparison of applications for participation in the request for proposals attracted by the competitive commission of experts and specialists from the departments of the customer, as well as, without limitation, any other persons as it deems necessary. The assessment of the competitive commission submitted a written expert opinion for a decision to determine the winner. Competition Commission has the right to disagree with the conclusions and recommendations contained in the expert opinion, to send an application for re-evaluation and comparison, to invite other experts and specialists, or to make a decision on their own. Thus the persons involved in the evaluation and comparison of applications, including members of the competition committee shall ensure the confidentiality of the evaluation process.

6.11. According to the results of the tender commission, which is carried out to determine the winner RFP, issued a protocol on the results of the request for proposals and market sheet. The protocol shall include:

6.11.1. The volume of purchased goods, works and services.6.11.2. The price of purchased goods, works.6.11.3. Terms of the contract.6.11.4. The composition of names of the members of the competition committee.6.11.5. Information about the name and location (for a legal entity), surname, name, father's

name and place of residence (for individuals) purchase of participants whose applications were considered.

6.11.6. The ranking of applications according to the degree of preference.6.11.7. The winner of the RFP.6.12. The protocol signed by the members of the competition committee, attended the

meeting on the day of summing up the results of the request for proposals and approved by one of the leaders of the customer in accordance with internal procedures. This protocol is placed by the customer no later than three days from the date of approval of a unified information system.

6.13. In case of evasion of the winner of the contract, the tender committee may decide to conclude a contract with a party whose application to the evaluation and comparison of applications (proposals) has been assigned to the second issue, under the terms of the draft contract attached to the documentation and conditions for performance of the contract proposed According to a participant in the application. Such a decision should be issued the relevant protocol of the tender commission. Member of the RFP may not refuse to sign the agreement.

6.14. The customer has the right without giving any reason not to sign the agreement without reimbursing the winner or other participant costs incurred by them in connection with participation in the request for proposals.

6.15. In case of failure of the customer to sign a contract with the winner of the RFP and the party, the application of which was assigned to the second number, the customer places a notice to that effect in a single information system.

7. Consequences of the RFP failed

If the request for proposals is declared invalid and (or) the contract is not concluded with the participant purchases, submitted the only bid for participation in the request for proposals, or recognized by the sole member RFP, the customer is entitled to a second request for proposals or apply any other purchases.

8. Final Provisions

In all other respects, is not provided in this documentation about the purchase the customer is guided by the provisions on procurement.

9. Applications

Annex 1 «Bidders Questionaire»Annex 2 «Application for participation in the

procedure»Annex 3 «Terms of Reference»Annex 4 «Contract Draft»

Annex 1

BIDDER’S QUESTIONNAIRE1

the procurement procedure:

№ of the procedure № of lot

1. Legal ParticularsCountry of registrationLegal addressActual addressTelephoneFaxE-mail2. Bank DetailsEntity’s INN /KPPOGRNAccount numberBank’s nameCorrespondent accountBIC3. Registration DataDate, place of registration and registering authority

FoundersBusiness profileBelonging to the small and medium business 0

OKPOOKVED4. Annex to the questionaire

Name of the document Quantity

1. Notarized copies of constituent documents (certificate of state registration, charter, memorandum of association).2. Notarized copy of the Certificate of Incorporation / or EGRIP received no earlier than 3 months before the day of placement in the unified information system Notice of the request for proposals (for foreign companies - an extract from the commercial

1 Issued on the letterhead of the participant of the procurement procedure as a separate document.0 When allocation to small and medium-sized enterprises applied to the application a declaration of

conformity with the form below.

register).3. The original or a notarized copy of the certificate confirming the absence of the participant purchases arrears on taxes, other debts on obligatory payments to the budgets of the budgetary system of the Russian Federation, issued by the relevant units of the Federal Tax Service (does not apply to members who are non-residents of the Russian Federation) .4. Copies of the power of attorney of the person signing the contract if it is acting on the basis of a power of attorney or other documents (the resolution of the authorized body, etc.), confirming his powers.5. Copies of the financial statements: for Russian legal entities - the balance sheet, income statement, tax returns, etc. over the past three years with the tax authority's decision or a copy of the notice of the receipt of a tax authority an electronic document transmission of financial statements in electronic form, with the exception of newly registered companies (for foreign legal entities - copies of documents equivalent to the balance sheet and income statement results).6. Copies of documents confirming the right to the applicable legislation of the Russian Federation cases, engage in certain activities (licenses, etc.) and / or confirming the conformity of products and services certification requirements.7. Copies of the notice on the application of the simplified tax system (STS) application or notification party applying STS with stamp tax body (where applicable), with the provision of a tax return for the tax paid in connection with the use of the simplified tax system, the last in the last two of the year.8. Certified head of the organization information on the absence / presence of party affiliation purchases with employees of PJSC "Aeroflot" and their close relatives (spouses, children, parents, brothers and sisters).9. A short history of the organization.10. Copies of the audit results (if any).11. For groups (several persons) persons acting on the side of one party purchases, further provided the original or a certified copy of the document confirming the association of persons acting on the side of one party to purchase a group, and the right to purchase a specific participant to participate in the procedure on behalf of the persons, including to apply to participate, sign the protocol, a treaty.12. Description of goods to be delivered, its functional characteristics, quantitative and qualitative characteristics (if the product is subject to the purchase) or a description of the work performed or a description of the service provided (in the case when the subject of procurement are works or services), their quantitative and qualitative characteristics .13. A letter confirming the readiness, in case of victory in the procurement procedure and the subsequent conclusion of the contract, to provide information in relation to the whole chain of owners, including beneficiaries (including final ones) and executive bodies confirming the relevant documents.14. Other documents confirming the company's commitment to the successful implementation of full-scale plans of PJSC "Aeroflot".

5. Contact

The real party confirms the correctness of the information specified in the Application Form and the acceptance of all conditions set forth in the documentation for the purchase in respect of the procurement procedure:

(position) (signature) (name)

Chief accountant(signature) (name)

М.П.Date « »

(day) (month) (year)

DECLARATION 0

(Name of the organisation)

(INN)в лице

(Name )0

claims that meet the criteria for small and medium-sized enterprises provided for in subsection 1 of Article 4 of the Federal Law of 24.07.2007 number 209-FZ "On the development of small and medium enterprises in the Russian Federation."

A summary of the subject of small and medium-sized enterprises№ Criteria for Small and Medium Enterprises Value Units

1.

The average number of employees during the preceding calendar year (determined by taking into account all employees, including those working under contracts of civil law, or in combination based on actual hours worked, as well as employees of representative offices, branches and other separate subdivisions).

2.

Revenue from sale of goods (works, services), excluding value-added tax or the carrying value of the assets (net book value of fixed assets and intangible assets) for the preceding calendar year.

3.0

total share in the authorized (share) capital (mutual fund) of the Russian Federation, subjects of the Russian Federation, municipalities, foreign legal entities, public and religious organizations (associations), charitable and other funds.

4.7share in the authorized (share) capital (mutual fund) of

legal entities, which are not subjects of small and medium-sized businesses.

(должность) (подпись) (фамилия, инициалы)

Конец формы

0 The declaration is issued on the official form of the participant purchases relating to small or medium-sized businesses as a separate document and is a mandatory attachment to the application for participation in the procurement.

0 Specify the name and initials of the authorized representative of the legal entity or individual entrepreneur to sign the document.

0 To be completed only by legal persons

Начало формыПриложение 2 к Документации о закупке

NOT APPLICABLE FOR NON-RUSSIAN RESIDENTS

Заявка на участие0

в процедуре открытого запроса предложений:

(указать наименование процедуры закупки, номер процедуры при необходимости номер лота)

1. Изучив условия и требования, изложенные в документации о закупке, в том числепроект договора, размещённые в сети Интернет, по адресу:

(указать адрес места публикации процедуры)

, а также Положение о закупках товаров, работ, услуг Заказчика(указать дату публикации)

и принимая установленные в них требования, условия проведения запроса предложенийи поставки товаров (выполнения работ, оказания услуг)

(указать полное наименование юридического лица / фамилию, имя отчество физического лица)

зарегистрированное/ый/ая по адресу:

(указать адрес места нахождения юридического лица / места жительства физического лица)предлагает заключить договор на

(указать предмет договора)в соответствии с коммерческим предложением и другими документами, являющимися неотъемлемой частью настоящей заявки на участие в процедуре открытого запроса предложений.

2. Настоящей заявкой на участие в запросе предложений сообщаем (декларируем), что в отношении

(указать полное наименование юридического лица / фамилию, имя отчество физического лица]Отсутствует решение арбитражного суда о признании банкротом и об открытии

конкурсного производства, не проводилась процедура ликвидации (для юридических лиц).Деятельность не приостановлена в порядке, предусмотренном Кодексом Российской

Федерации об административных правонарушениях, на день подачи заявки в целях участия в закупках;

Отсутствуют сведения в реестре недобросовестных поставщиков, предусмотренном ст. 5 Федерального закона № 223-ФЗ и в реестре недобросовестных поставщиков, предусмотренном Федеральным законом от 5 апреля 2013 г. № 44 ФЗ «О контрактной системе в сфере закупок товаров, работ, услуг для обеспечения государственных и муниципальных нужд».

3. Настоящим гарантируем достоверность представленной нами в заявке на участие в запросе предложений информации и подтверждаем право Заказчика, не противоречащее требованию формирования равных для всех участников запроса предложений условий, запрашивать у нас, в уполномоченных органах власти и у упомянутых в нашей заявке на участие в запросе предложений юридических и физических лиц информацию, уточняющую представленные нами в ней сведения.

4. В случае, если по итогам процедуры запроса предложений Заказчик предложит нам заключить договор, обязуемся предоставить Заказчику0, в недельный срок с момента размещения протокола в сети Интернет, сведения в отношении всей цепочки собственников, включая бенефициаров (в том числе конечных), и о составе исполнительных органов0.

0 Оформляется на фирменном бланке участника процедуры закупки в качестве отдельного документа резидентами РФ.

0 Исключением являются органы государственной власти, государственные, муниципальные учреждения и унитарные предприятия.

0 Сведения в отношении всей цепочки собственников должны быть подготовлены в соответствии с формой, представленной в приложении В «Положения о закупке». Актуальность «Положения о закупке» целесообразно

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5. В случае, если по итогам запроса предложений Заказчик предложит нам заключить договор, мы берем на себя обязательства подписать договор с ПАО «Аэрофлот» в соответствии с требованиями документации о проведении запроса предложений и условиями наших предложений, в срок не позднее чем через три календарных дня со дня получения данного договора от заказчика.

6. В случае, если мы будем признаны участником запроса предложений, занявшим второе место по итогам проведения закупки, а победитель запроса предложений будет признан уклонившимся от заключения договора, мы обязуемся подписать данный договор в соответствии с требованиями документации о запросе предложений и нашим предложением о цене договора.

7. В случае, если мы будем признаны единственным участником запроса предложений, мы обязуемся подписать договор на выполнение работ в соответствии с требованиями документации о запросе предложений и по цене, указанной в нашем коммерческом предложении.

8. В случае признания нас победителями запроса предложений или принятия решения о заключении с нами договора в установленных случаях, и нашего уклонения от заключения договора, являющихся предметом запроса предложений, мы согласны с включением сведенийо/об

(указать полное наименование юридического лица / фамилию, имя отчество физического лица)в Реестр недобросовестных поставщиков.

9. Принимаем на себя обязательство не изменять и (или) не отзывать заявку на участие в запросе предложений после истечения срока окончания подачи заявок на участие в запросе предложений.

10. Подачей настоящей заявки подтверждаю своё согласие на обработку персональных данных в соответствии с Федеральным законом от 27 июля 2006 г. № 152-ФЗ «О персональных данных»i.

11. К настоящей заявке на участие в запросе предложений прилагаются документы, являющиеся неотъемлемой частью нашей заявки на участие в запросе предложений,согласно описи на стр.

Руководитель(подпись) (указать инициалы, фамилию)

М.П.

Дата составление « » г.(ДД) (ММ) (ГГГГ)

Пункт включается в состав заявки только участниками закупки – физическими лицами.

проверить на официальном сайте ПАО  «Аэрофлот» (ссылка: http://www.aeroflot.ru/cms/about/retail_center/documentation).

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Appendix 3

Scope of Works

The present Scope of Works (hereinafter – SW) is a basic document, which is made at the start of a request for proposals (procurement procedures) and allows us to formulate the final version that will be determined by a particular artist. This SW includes, but not limited to, a list of the main objectives of the proposal for the implementation of which will be an advantage in the evaluation of the application of the Participant. The final TOR will be formed on the basis of proposals in the selection of the negotiations with the preferred bidder and the conclusion of the agreement.1. Name of services:

Services for launching and maintaining seamless electronic communications of PJSC Aeroflot with key audiences in China.

Period of service: from 01/05/2016 to 30/04/2017

2. Priorities:• Securing the perception of PJSC "Aeroflot" in China as the airline that the quality of services and the level of safety not inferior to the leaders of the global air transport market, provides the best conditions for travel in Russia, as well as the transit to Europe and the United States through the current global hub in Moscow.• Impersonate the best part of Russia's image (thus, in turn, promote a positive image of the country in the PRC).• Implementation of the image of modern, vibrant airline with an ambitious strategy that seeks to world leadership in the field of business management, product quality, fast and efficient receiving the best global experience and innovate in all areas.• Increase public awareness in China about the activities of airlines and promoting a positive image of PJSC "Aeroflot" in China.• Formation of favorable attitude of the target audience, motivates her to make a choice in favor of PJSC "Aeroflot" when planning travel.• Mass distribution of the key messages of the communication strategy of PJSC "Aeroflot" in China.• Creating positive information events.• Building up a solid basis for the effective management of crisis communication in various situations.• Promote the intensive growth of the company's capitalization.

3. Work in social networks3.1. Creating a communication strategy for the social networks of China in Chinese.3.2. Creation, registration groups and accounts, decoration, design of pages in the social networks of China (Wechat, Weibo, QQ, etc.).3.3. Creating a completely original content, its coordination and operate it on "PAT" Aeroflot "," "Civil aviation", "Russia", "Tourism", "Travel" and filling their accounts.

3.4. Translation and adaptation of the news PJSC "Aeroflot" and placing them in the Chinese social networks.3.5. Writing posts - the minimum number of posts a day for each area defined in the Agreement.3.6. Content must be completely original, ie, not repeated at other sites.3.7. All posts are sent to the Customer in advance for approval in the form of weekly plan publications.

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3.8. Placing posts in accordance with the approved schedule and in an expeditious manner, including weekends, holidays and at night (error conditions).3.9. Moderating the official pages of the Customer in social networks - on a daily basis.3:10. Placing the user's response in the official accounts of the Customer is carried out according to the approved by the Customer FAQ (questions, unrecognized in the document correspond to the employees of the Customer, providing the answers by e-mail or other communications channels, or yourself).3.11. In the case of error condition response mode and timing of the work with the issues and user comments in the official accounts of the Customer in social networks are discussed further.3.12. Conduct a competitive activity. The cost of the prizes / gifts to be taken into account in the cost of the contract.3.13. Buy images from photo stocks. Creating images (coating the substrate / photo and text, logo).3.14. Content production (audio and video content, infographics etc) for publishing in social media accounts.3.15. Monitoring coverage of PJSC "Aeroflot" in social networks and provide monthly reports on the monitoring and promotion of the results of account (number of outstanding materials / increase in subscribers / number of indicators of involvement).3.16. Development of rules placing content on social networks and appropriate training.3.17. Working with an online community aimed at establishing a "brand ambassadors" in the context of frequent flyer programs and other forms of encouraging loyalty.3.18.  Production of audio and visual materials, info graphics for further distribution through social media accounts of the customer 3.19. Communication with users, brand mentions on social networks, moderating panel discussions.3.20. Administration online communities in Chinese.3.21. The system of calculation of KPIs to work in China's social networks will be developed and approved in the contract for services

4. The final part• Participant must develop and submit a creative but pragmatic and effective communication strategy social networks China for the period of the contract. It must be stated clearly and be based on the monthly plan of action, which should include all the measures and tools, types of works and services that are necessary to achieve the priorities of the present Terms of Reference.• Monthly Action Plan should include thoroughly researched media plan for cooperation with the Chinese social media.• The system of calculation of KPIs will be finally approved in the Treaty to provide services.• Tasks Participant whose offer recognized as the best, to realize the objectives of this annex (but not limited to) will be placed in accordance with the operational objectives of the Customer and within the agreed budget and approved by the Department of Public Relations.

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Appendix 4

DRAFT OF AGREEMENT

Public Joint Stock Company "Aeroflot - Russian Airlines" (hereinafter - PSC "Aeroflot"), hereinafter referred to as "Customer", represented by _________________, acting on the basis of __________________, and _________________________________, hereinafter referred to as "Contractor", represented by ________________________________, acting ___________________________ basis, jointly referred to as Parties, have concluded the present agreement (hereinafter - the Agreement) as follows:

1. THE SUBJECT OF THE AGREEMENTClient requests and Contractor agrees to provide services to maintain and ensure the smooth functioning of the electronic communications of PJSC "Aeroflot" with the target audience.12. Requirements for the performed works (services), the composition of the reporting documentation, and the cost of certain works (services) are defined by the Terms of Reference set out in Annex №1 to this Agreement and forms an integral part of it.13. The Contractor shall provide the services referred to in clause 1.1 of this Agreement in the period and in accordance with the stages of the provision of services listed in the calendar plan, which is Annex №2 to this Agreement (hereinafter referred to as the present Treaty - "Calendar Plan").13. Contractor provides services under this Agreement in the following terms:1.3.1. Start: 01/05/20161.3.2. End: 30/04/2017

2. RIGHTS AND OBLIGATIONS OF THE PARTIES2.1. The customer has the right to:2.1.1. Require the Contractor to the proper fulfillment of obligations in accordance with the Annex to this Agreement and to require the timely elimination of the identified deficiencies.2.1.2. Involve experts, specialists and other persons with the necessary expertise in the field of placing orders, etc., to participate in the examination of the services rendered by the Contractor and submitted reporting materials.2.1.3. Identify the persons directly involved in monitoring the provision of services by the Contractor, and (or) involved in the delivery and acceptance of the obligations under this Agreement.2.1.4. Supervise the process of providing services by the Contractor under the Contract, without interference in operational and business activities of the Contractor.2.2. The customer is obliged to:2.2.1. Provide the Contractor the initial data required to perform customer obligations under the Treaty by sending the information in writing, organization of meetings with representatives of the customer, etc.2.2.2. Promptly report in writing to the Contractor of the shortcomings discovered in the course of providing services, or delivery-acceptance of performance of the obligation.2.2.3. Timely accept and pay for the services rendered properly in accordance with Section 2 of this Agreement.2.3. Contractor is entitled to:2.3.1. Require the timely signing of the Customer acts of acceptance of services rendered under the Agreement on the basis of the records of the Contractor containing a detailed list of services provided.2.3.2. Require timely payment for services rendered in accordance with the Parties signed the act of acceptance of services rendered.

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2.3.3. In the manner prescribed by applicable law, to bring to fulfillment of its obligations under this Agreement other persons - subcontractors, by type (content) services provided by the Annex to this Agreement. Contractor shall be liable to the Client for any failure to perform obligations of subcontractors.2.3.4. Involving subcontractors does not entail a change in the value and volume of services under this Agreement.2.4. Contractor is obliged to:2.4.1. Timely and appropriate manner and to provide services to the Customer reporting materials.2.4.2. Upon request provide information on the course of providing services under the Agreement.

3. COST OF WORKS AND PAYMENT3.1. Total cost of the services provided under this Agreement is ____________ (__________________________________) rubles 00 kopecks, including VAT at the rate of 18% in the amount of ____________ (__________________________________) rubles _____ kopecks.3.2. The parties agreed that the payment of the Contractor's services hereunder shall be made by the Customer by transferring funds to the bank account in the following order:- An initial payment in the amount of twenty (20)% of the total cost of the work, as an advance payment after the signing of the Agreement by the Parties during the twenty (20) working days from date of invoice by the Contractor;- A final payment in the amount of 80 (eighty)% is payable in equal installments of 20% after the completion of the reporting quarter on the basis of duly executed and signed by the parties to the Act of Acceptance of rendered services, within twenty (20) working days from the date of issuing the Contractor invoice.3.3. The customer agreed to by the Contractor in the course of execution of the Agreement shall be entitled to change stipulated by the contract of services with the change in demand for services under this Agreement, but no more than 30% (thirty percent), while the total cost of services under the Contract is proportional to the amended terms of service. In the event of changes in the volume of services and, accordingly, their cost, the parties sign the respective additional agreement to this Agreement.3.4. Customer Services Contractor paid in Russian rubles by bank transfer of funds to the account of the Contractor. The date of payment is the date of debiting the funds from the account of the customer.3.5. Customer bears the bank charges relating to payments made under a bank customer. Bank charges relating to payments made under the bank of the Contractor shall be borne by the Contractor.3.6. During the period from the date on which the Contractor results service prior to the date of actual payment by the Customer legitimate interest in accordance with Art. 317.1 of the Civil Code are not charged.

4. PROCEDURE FOR ACCEPTANCE OF SERVICES RENDERED4.1. The fact that the performance of its obligations under this Agreement, the Parties are fixed by the Parties sign the Act of Acceptance of rendered services is the application №2 hereto. After the provision of a service to support and ensure the smooth functioning of the electronic communications of PJSC "Aeroflot" with the target audience, the Contractor not later than five (5) working days from the date of the provision of services, but not later than the 5th day of the month following the last month of the quarter in which the provision of services, the Customer shall send two copies of the Certificate of Acceptance of services rendered, an invoice, signed with his hand, properly issued invoice and reporting materials, documented in Appendix №1 to this Agreement. Services are considered rendered at the date of signing by both parties of the Act of Acceptance of rendered services.4.2. The documents in which errors have been detected, have to be re-registered (corrected) by the Contractor and sent to the Customer within 2 (two) business days from receipt of the Customer reports that the document errors.

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4.3. Customer within five (5) working days of receipt of considering the documents submitted and returns one copy to the executor of the Act of Acceptance of rendered services, signed with his hand or provide a written reasoned rejection of the services under the Agreement. In the case of non-receipt of the Contractor within five (5) working days of the signed Certificate of Acceptance of services rendered or a written reasoned refusal to sign it considered services provided by the Contractor and duly accepted by the Customer.4.4. In case of default by the Contractor of its obligations under Nos. 4.1, 4.2 and 4.3 of this section, the customer is entitled to demand payment of a fine of 1,000 (one thousand) rubles. for each improper or late submission / unaccorded document. The fine must be paid by the Contractor not later than seven (7) business days from receipt of the Contractor compliance.

5. THE EXCLUSIVE RIGHTS TO INTELLECTUAL ACTIVITY5.1. The customer gets the full exclusive right by the Contractor materials (text and infograficheskie) and audiovisual works from the moment the Parties sign the Act of Acceptance of rendered services. In case of alienation of the exclusive right to the Customer as a whole in audiovisual works Contractor does not provide the Customer with the right to use the components of audiovisual works separately from the audiovisual works or in other objects of copyright. Compensation for the transfer (alienation) the exclusive rights included in the remuneration of the Contractor for the performance of obligations under this Agreement. The customer has the right to use the materials and audiovisual works in any manner not contrary to law and the merits of the exclusive right, including through their alienation under the Agreement to a third party.5.2. The Contractor guarantees that at the time of transfer (alienation), exclusive rights to the materials (text and infograficheskie) and audiovisual works will have all the necessary rights to the transfer (alienation).5.3. The transfer of exclusive rights to the Customer materials (text and infograficheskie) and audiovisual works and the implementation of its obligations under this Agreement shall be made by the Contractor in accordance with the current legislation.5.4. Each Party shall promptly inform the other party in the case, if a third party makes demands / claims / complaints about violation of copyright or related rights in respect of materials (text and infograficheskih) and / or audiovisual works or in connection with the performance of obligations under this Agreement.5.5. In case of presentation of the Customer by third parties as well as the authorized state bodies (including any non-profit organizations engaged in copyright collective) requirements, claims and / or claims of misuse of materials (text and infograficheskih) and / or audiovisual works on payment of compensation for their use, the Contractor shall on their own and at their own expense to take all necessary actions for such claims / complaints / claims and reimburse the customer the damages caused by them.5.6. If, however, within the framework of the above requirements / claims / lawsuits with the customer will be charged an amount for the customer, or incur the costs associated with the settlement of claims / complaints / claims (legal fees, etc.), the Contractor undertakes to fully reimburse such costs to the Customer (including penalties imposed by public authorities), within 10 days from the date of receipt of the customer's requirements. This paragraph shall also apply for three years from the date of termination of this Agreement.5.7. If during the review of claims / complaints / claims of third parties based on the infringement of their copyrights and other rights in respect of materials (text and infograficheskih) and / or audiovisual works or the results of discussion of the claims / complaints / claims the Customer (Contractor) will be banned materials (text and infograficheskih) and / or audiovisual works, the Contractor shall pay the Customer a penalty of 0.5 (zero point five) percent of the value of this contract, as well as reimburse the Customer reasonable losses caused by inability to use the materials (text and infograficheskih) and / or audiovisual works and uncovered a penalty, within 10 days from the date of receipt of the customer's requirements.

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6. force majeure6.1. Neither Party shall be liable for failure to fulfill its obligations under the Contract within the period if the failure will be the result of force majeure (hereinafter in this section - ONS), that is extraordinary and unforeseen circumstances arising during the term of the Agreement, which affected of a Party (hereinafter - the affected parties) may not really work, and that she could not really predict (including floods, earthquakes, volcanic eruptions and other natural disasters, war and military operations, blockade, ban on import or export, changes in the legislation) . Fires and strikes are recognized ONS unless they are the result of the perpetrator and / or careless action / affected parties, and / or its controlled entities (employees, contractors, consultants, etc.). Failures / outages used affected party hardware and / or software damage to lines and / or communications are ONS only if they are caused by the action of natural and / or man-made factors, and not the result of the perpetrator and / or careless action / affected parties and / or third parties.6.2. The affected party shall immediately, but not later than 3 (three) calendar days from the occurrence of ONS, to notify in writing the other Party of the occurrence, expected duration, as far as possible to assess their impact on the performance (including the period of performance) obligations Agreement, except in cases where such notice is not possible by virtue of such circumstances. Upon termination of ONS The affected party shall within the same time notify the other Party, indicating the expected date of fulfillment of obligations under the Treaty.6.3. Lack or untimely notification of the occurrence of ONS deprives affected parties the right to be exempted from liability for failure to fulfill obligations under this Agreement.6.4. At the request of the other party is obliged to provide affected parties an official document issued by the competent public authority or organization confirming the fact of occurrence of events that are ONS.6.5. The appearance of the ONS extends the performance of obligations under the Agreement for the period corresponding to the time of such circumstances, taking into account a reasonable period for the elimination of their consequences, unless the parties otherwise agree.6.6. If the ONS and its consequences will continue for more than a month, each party has the right to unilaterally terminate the Agreement out of court. In addition, each Party shall have the right to require the other party everything received under the Contract, unless the substance of the contract should be, or it contains the condition that this Party is only interested in the full implementation of the Agreement and shall be entitled to terminate the Agreement, if it is possible only a partial fulfillment of the Agreement.

7. RESPONSIBILITY OF THE PARTIES7.1. For failure to fulfill obligations under the Agreement, the Parties shall be liable under the conditions and in the manner set forth in this Agreement and applicable laws of the Russian Federation.7.2. Artist for violation of terms of performance of services provided by the respective Terms of Reference, the Customer shall pay a penalty equal to 1/300 of the current refinancing rate of the Central Bank of the Russian Federation did not have a cost / untimely provided services for each calendar day of delay of performance, but for a maximum of 5% value is not provided / untimely services rendered.Customer in violation of payment obligations under Section 2 of the Agreement, the Contractor shall pay a fine in the amount of 1/300 of the current refinancing rate of the Central Bank of the Russian Federation on unpaid / late paid amount (debt) for each calendar day of delay of performance, but for a maximum of 5% the amount of debt.7.3. In the case of the Contractor or transfer of documents and information received from customers for purposes other than set forth in this Agreement, the Contractor shall pay the Customer a penalty of 0.5% of the total value of the contract referred to in para. 2.1., For each fact of such use (transmission), as well as pay damages in the amount not covered by the penalty, within 10 days from the date of receipt of the request from the customer.

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7.4. If as a result of actions / omissions of the Contractor or its contractors goodwill of the Customer will be harmed, the Contractor is obliged to pay the customer a penalty of 1% of the total value of the contract referred to in para. 2.1., Within 10 days from the date of receipt of the relevant requirements by customer.8. PRIVACY8.1. The Parties undertake not to disclose confidential information and not to use it, except for the purpose of fulfillment of obligations under this Agreement. The party, which provided confidential information is obliged to take measures to protect it no less than taking it to protect its own confidential information.8.2. Confidential considered information obtained as part of this Agreement and contains, including, but not limited to: trade secrets, personal data or other legally protected information or information that at the time of transmission indicated by the transmitting party marked "Confidential" or "Strictly Confidential "stating the full name and address of the location of its owner.8.3. Party, say the disclosure of confidential information or do not meet other requirements for confidentiality, shall be liable in accordance with the legislation of the Russian Federation.8.4. Confidential Information may be provided by the competent public authorities and securities regulators in the cases and in the manner prescribed by the current legislation, which does not entail liability for its disclosure.8.5. The obligations of the Parties set out in this section are valid for the term of this Contract and three (3) years after its termination

9. DISPUTE RESOLUTION9.1. All disputes related to the execution (modification or termination) of this Agreement, the Parties shall endeavor to resolve by negotiation.9.2. In case of failure to reach agreement by negotiation parties settle the dispute referred to in paragraph 8.1., In the pre-trial (the complaint) procedure.9.3. The claim shall be made in writing. The claims set forth a reasoned request of the applicant.9.4. The claim is sent to the location of the recipient by registered mail with return receipt or by courier with delivery to the addressee against a receipt.9.5. In the event of failure by a claimant to voluntarily meet the requirements of the other party, or no response is received within 30 calendar days from the date of the claim, the claimant is entitled to submit the dispute to the Arbitration Court of Moscow in accordance with legislation of the Russian Federation.

10. DURATION OF THE PROCEDURE CHANGES AND TERMINATION10.1. This Agreement shall enter into force upon signature by both Parties shall apply to the legal relations of the Parties arising from 01.05.2016 years, and is valid until the Parties fulfill their obligations, but not later than 30.04.2017 years (whichever comes first).10.2. The Customer may terminate the Agreement unilaterally by written notice and a note on the receipt the Contractor not less than thirty (30) days prior to the expected date of termination of the Agreement. Moreover, all settlements are to be completed upon the provision of services to the expected date of termination of the Agreement.10.3. Termination shall not relieve the parties from the fulfillment of obligations arising prior to the date of termination.

11. FINAL PROVISIONS11.1. The titles of this Agreement are intended solely for the convenience of the link and may not be used for the purpose of interpretation of this Agreement.11.2. After the signing of this Agreement, all prior agreements, negotiations and correspondence on matters relating to this Agreement shall be void.

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11.3. All the Annexes to this Agreement are an integral part thereof. Any changes or additions to this Agreement are valid only if their registration in the form of a supplementary agreement in writing and signed by authorized representatives of both Parties.11.4. In case of change in one of the Parties to this Agreement, or the location of the bank details, it is obliged to immediately inform the other Party within three (3) days from the date of such changes.11.5. In all other cases, unforeseen by this Agreement shall be governed by Russian law.11.6. No later than the date of signing of this Agreement the Contractor shall submit to the Client information on the whole chain of its owners (beneficiaries), including the final beneficiaries, as well as on the composition of the executive bodies in the form of Appendix №3 to the Contract, to the provision of supporting documents. In the case of any change in this chain of owners, including the final beneficiary, or in the executive bodies of the Contractor shall immediately inform the latter about the Customer with supporting documents. In case of violation of obligations under this paragraph, or non-performance of their customer has the right to non-judicial unilateral right to terminate the Contract (to terminate the Agreement), notifying the Contractor for three (3) calendar days prior to the date of termination.11.7. Any notices, messages, information or documents related to the execution, amendment or termination of this Agreement unless otherwise expressly provided in this Agreement, communicated to the parties in writing to the address of the location of the other Party by registered mail with return receipt or by courier with delivery to the addressee a receipt and may also be transmitted by e-mail. Notifications, messages or information transmitted by e-mail, shall be deemed delivered upon their directions to the Contractor and sent by courier or by mail - after their receipt by the addressee. Notifications, messages or information shall be deemed duly fulfilled if they are sent by email to the address: the Contractor - ____________________________________________, on the part of the customer - ______________________________________.11.8. For avoidance of doubt, any correspondence between the Parties by e-mail or other electronic means of communication in connection with the execution, amendment or termination of the Agreement does not constitute an offer to modify / terminate the Agreement (the offer), or the adoption of proposals to modify / terminate the Agreement (acceptance). This correspondence is conducted solely with the intention to discuss amendments to the Contract / conditions for the adoption of its dissolution in the future decision on its change / termination. At the same time silence (failure action) Customer is not acceptance / consent to the change of conditions of the Agreement or its termination.11.9. Annexed to this Treaty and are an integral part:Appendix №1 - Terms of reference for the provision of services;Appendix №2 - Calendar plan;Appendix №3 - Sample Act of Acceptance of rendered services (form);Appendix №4 - Information about counterparty (form).11.10. This Agreement is made and signed in two copies, one for each party. Both copies have equal legal force. 12. Addresses and Banck details of the partiesContractor: Customer:

PJSC AeroflotAddress: 119002, Moscow, Russia, Arbat Street, 10.Tel. 723-82-60, fax 723-82-42URL: http://www.aeroflot.ruE-mail: presscentr@aeroflot.ruINN 7712040126KPP 997650001OKPO 17503745Р/с 40702810400020106009 Sberbank, Moscow

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К/с 30101810400000000225 Bank RussiaBIC 044525225

SIGNATURES:

Contractor: Customer:

_______________________ / /C.S.

________________________________ / /C.S.

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Appendix №1 To Services Contract

№___________dated «____»______________2016

Scope of Works

The present Scope of Works (hereinafter – SW) is a basic document, which is made at the start of a request for proposals (procurement procedures) and allows us to formulate the final version that will be determined by a particular artist. This SW includes, but not limited to, a list of the main objectives of the proposal for the implementation of which will be an advantage in the evaluation of the application of the Participant. The final TOR will be formed on the basis of proposals in the selection of the negotiations with the preferred bidder and the conclusion of the agreement.1. Name of services:

Services for launching and maintaining seamless electronic communications of PJSC Aeroflot with key audiences in China.

Period of service: from 01/05/2016 to 30/04/2017

2. Priorities:• Securing the perception of PJSC "Aeroflot" in China as the airline that the quality of services and the level of safety not inferior to the leaders of the global air transport market, provides the best conditions for travel in Russia, as well as the transit to Europe and the United States through the current global hub in Moscow.• Impersonate the best part of Russia's image (thus, in turn, promote a positive image of the country in the PRC).• Implementation of the image of modern, vibrant airline with an ambitious strategy that seeks to world leadership in the field of business management, product quality, fast and efficient receiving the best global experience and innovate in all areas.• Increase public awareness in China about the activities of airlines and promoting a positive image of PJSC "Aeroflot" in China.• Formation of favorable attitude of the target audience, motivates her to make a choice in favor of PJSC "Aeroflot" when planning travel.• Mass distribution of the key messages of the communication strategy of PJSC "Aeroflot" in China.• Creating positive information events.• Building up a solid basis for the effective management of crisis communication in various situations.• Promote the intensive growth of the company's capitalization.

3. Work in social networks3.1. Creating a communication strategy for the social networks of China in Chinese.3.2. Creation, registration groups and accounts, decoration, design of pages in the social networks of China (Wechat, Weibo, QQ, etc.).3.3. Creating a completely original content, its coordination and operate it on "PAT" Aeroflot "," "Civil aviation", "Russia", "Tourism", "Travel" and filling their accounts.

3.4. Translation and adaptation of the news PJSC "Aeroflot" and placing them in the Chinese social networks.3.5. Writing posts - the minimum number of posts a day for each area defined in the Agreement.3.6. Content must be completely original, ie, not repeated at other sites.3.7. All posts are sent to the Customer in advance for approval in the form of weekly plan publications.

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3.8. Placing posts in accordance with the approved schedule and in an expeditious manner, including weekends, holidays and at night (error conditions).3.9. Moderating the official pages of the Customer in social networks - on a daily basis.3:10. Placing the user's response in the official accounts of the Customer is carried out according to the approved by the Customer FAQ (questions, unrecognized in the document correspond to the employees of the Customer, providing the answers by e-mail or other communications channels, or yourself).3.11. In the case of error condition response mode and timing of the work with the issues and user comments in the official accounts of the Customer in social networks are discussed further.3.12. Conduct a competitive activity. The cost of the prizes / gifts to be taken into account in the cost of the contract.3.13. Buy images from photo stocks. Creating images (coating the substrate / photo and text, logo).3.14. Content production (audio and video content, infographics etc) for publishing in social media accounts.3.15. Monitoring coverage of PJSC "Aeroflot" in social networks and provide monthly reports on the monitoring and promotion of the results of account (number of outstanding materials / increase in subscribers / number of indicators of involvement).3.16. Development of rules placing content on social networks and appropriate training.3.17. Working with an online community aimed at establishing a "brand ambassadors" in the context of frequent flyer programs and other forms of encouraging loyalty.3.18.  Production of audio and visual materials, info graphics for further distribution through social media accounts of the customer 3.19. Communication with users, brand mentions on social networks, moderating panel discussions.3.20. Administration online communities in Chinese.3.21. The system of calculation of KPIs to work in China's social networks will be developed and approved in the contract for services

4. The final part• Participant must develop and submit a creative but pragmatic and effective communication strategy social networks China for the period of the contract. It must be stated clearly and be based on the monthly plan of action, which should include all the measures and tools, types of works and services that are necessary to achieve the priorities of the present Terms of Reference.• Monthly Action Plan should include thoroughly researched media plan for cooperation with the Chinese social media.• The system of calculation of KPIs will be finally approved in the Treaty to provide services.• Tasks Participant whose offer recognized as the best, to realize the objectives of this annex (but not limited to) will be placed in accordance with the operational objectives of the Customer and within the agreed budget and approved by the Department of Public Relations.

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Appendix №2 To Services Contract

№___________dated «____»______________2016

Certificate of Acceptance (pro-forma)

Public Joint Stock Company Aeroflot — Russian Airlines (herein named Aeroflot PJSC), hereafter referred to as the Customer, represented by ___________________________________________________________, acting pursuant to a Power of Attorney __________________________________, of the one part, and ____________________________________________, hereinafter referred to as the Contractor represented by ________________________________________, acting pursuant to Corporate Charter, of the other part, hereinafter referred to as the Parties, have signed the Certificate herein as follows:

1. In accordance with Appendix №1 to Conract № _______________dated «___»_________2016, the Contractor has fulfilled all obligations on providing__________ services.

2. From the date hereof the Contractor conveys to the Customer exclusive rights on the resulting intellectual property with the cost of the aforementioned exclusive rights accounting for 5% of the total cost of the services specified in Article 4.1 of the Contract hereto.

3. Remuneration for the conveyance (disposition) of exclusive rights on the resulting intellectual property is included in the cost of services as per the Contract hereto.

4. The Contractor has tendered to the Customer reports, guidance, reference information and other materials.

5. The cost of executed works amounts to ____________ rubles __ kopeks (___________rubles __ kopeks), including VAT 18% totalling ______________ rubles _____kopeks.

6. The services have been provided in full volume and with proper quality.7. Upon completion of services providing the Customer and the Contractor do not have any

claims to each other.8. The Certificate herein is concluded and signed by both Parties in two copies being

equally valid.

SIGNATURES of the PARTIES

The Contractor: The Customer:

_______________________ / /C.S.

___________________________ / /C.S.

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Appendix №3 To Services Contract

№___________dated «____»______________2016

Particulars of the Contractor

№

Contractor’s Reference(Ind.Taxpayer No, type of business)

Contract (banking details, subject, cost, duration, terms and other essential conditions)

№

Particulars of the Contractor’s Ownership Succession, including Beneficiaries (including final ones)

Individual Taxpayer Number(I.N.N.)

Primary National

Registration Number (OGRN)

Name of the Contractor

Russian Classification of Economic

Activities

Last Name, First Name,

Middle Name of CEO

Document of Identification (number and

certifying authority)

Number and date

Subject of Contract

Cost (mln. RUB.)

DurationOther

Essential Terms

Individual Taxpayer Number(I.N.N.)

Primary National

Registration Number (OGRN)

Name of the Contractor

Place of Registration

(address)

Serial Number of Identification Document of

Individual

Head/ participant/ shareholder/ beneficiary/

particulars of executive auhority

Details of Supporting Documents

(name, banking details etc)

1.11.1.11.1.21.1.3

1.1.3.11.1.3.2

…1.2

1.2.1…2.1

Position, Name of the Contractor’s CEO ____________________ Signature Date

Notes: 1.1, 1.2 – owners of the contractor as per Contract (firs-level owners);1.1.2, 1.2.1, 1.2.2 etc. – owners of organization 1.1 (second-level owners)

and further on – along the same lines down to the final beneficial owner (e.g.: 1.1.3.1)

SIGNATURES of the PARTIES:

The Contractor: The Customer:

____________________________/ /C.S.

______________________________________/ /C.S.

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