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Water Recycling Plan

By Ellie Boggs, Alexis Chan, Lauren McLean and Lauren Van Neste

+GO Water

Public perception of recycled water

Current state of affairs

Tourism

+Total Budget

$34,487.13

+Goal

Situation analysis

Gain support from the public to ensure city council votes in favor of the water recycling project.

+San Diegans

Affluent “We are innovators and this

program will lead the country toward sustainable practices.”

Less Affluent “Recycled water is beneficial and

cost efficient for all San Diegans.”

+Environmental and Women’s Groups EPA

California Urban Water Conservation Council

The Sierra Club

League of Women Voters in San Diego

Women’s Environmental Council

“By partnering with us, you will help make San Diego a more sustainable city.”

+Tourists

SeaWorld Event “San Diego is a fun place to visit, and in

addition we also consider ourselves innovators and hold ourselves to high standards in regards to sustainability of our environment.”

+Media

“We value our relationship with you and want to communicate openly about the recycled water program.”

“Use the term “recycled water” when referring to the process that we use to create GO Water.”

+Wrap it Up

Diffusion of Innovation Theory

+Questions