” “ Traditional philanthropy and non-profits generate a social gain, but they do not design...
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Transcript of ” “ Traditional philanthropy and non-profits generate a social gain, but they do not design...
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Traditional philanthropy and non-profits generate a social gain, but they do not design their programs as self-sustaining business models. A charitable dollar can be used only once. A dollar invested in a self sustaining social enterprise is recycled endlessly.
Mohammad YunusFounder, Grameen BankNobel Peace Prize Winner
Join theFuture
YOUR CAUSE IS YOUR PRODUCT!
”“Social entrepreneurs are not content to give a fish, or teach how to fish. They will not rest until they have revolutionized the fishing industry.
Bill DraytonCEO, Ashoka
NON PROFITSNON PROFITS
Trends in Trends in EnterpriseEnterprise
FOR PROFITSFOR PROFITS
• Pressure to demonstrate sustainability & effectiveness.
• Increase need for services and solutions.
• Increase discipline: scope + focus + measurement
• Increased pressure to demonstrate social and environmental responsibility to consumers, employees, community.
• More difficult to stand out.
• More difficult to engage employees in business goals.
Non-Profits and For-Profits can achieve significant results together that are often impossible alone.
THEHYBRIDENTERPRISE
FEATURES
BENEFITS
VALUES
Noble IntentHardest to duplicate and to do well, source of greatest brand loyalty.
Easy to duplicate, highly competitive.
Easiest to do - Many others do the same thing.
Socially-StrategicSocially-StrategicBrandingBranding
IDENTITY(EMOTIONAL)
Good for all.
FUNCTIONALITY (RATIONAL)
Good for me.
YOUR CAUSE IS the “Secret Sauce”!
Old Promise--Cause MarketingOld Promise--Cause Marketing
IMPROVE
Brand Reputation
INSPIRE
Employees
INVOLVE
Employees
The power of a brand comes from The power of a brand comes from
Your MotivesYour Motives
CHANGE THE WORLD - My work expresses my core values.
ACHIEVE GOALS - Grow and excel.
BEAT THE COMPEITION - Win
SURVIVAL - Save my job.1.2.3.4.
Levels of Organizational Motivation
Unique Value Creation
Strategic ExcellenceBrand Soul
Sta
keh
old
er C
on
cern
En
gag
e
Unique Engagement
Unique Value
Violence
Peace Health
Disease
Environment
Collapse
Education/Arts
Ignorance
Human Rights
Oppression
Poverty
Wealth
REPUTATION (Cause Marketing)
CLUELESS(What cause?)
STRATEGY (THE CAUSE)
A Million Dinosaurs
Exxon Chevron
Fast Followers Early
Adopters
Toyota
Virgin Air
Apple
GE
Patagonia
Clifbar
Starbucks
Grameen Bank
Newman’s Own
Whole Foods
DOW GM
Whole Enterprise Transformation
Whole Enterprise Transformation
STRATEGY
BRAND
CULTURE
Think
Feel
Do
MARKETPLACE
WORKPLACE
COMMUNITY
WEB 3.0
Engaging customers, employees and the community in your cause partnership, online and in-person.
Impact of Your CauseImpact of Your Cause
Surfers Saving the World
Authentic Surf Wear Industry
Quiksilver + 240 others
SURFAID INTERNATIONAL
Fake Surf Wear
“Mallister” + 1000’s of others
Brand Aligned + Employees Engaged + Consumers Engaged
Mission Aligned + Employees, Volunteers & Consumers Engaged
Large, Complex CHALLENGES
Trend 2Trend 2Multi Sector PartnershipsMulti Sector Partnerships
Non-Profit • Business • Government • Education
STEP UPSTEP UPSAN DIEGOSAN DIEGO
SAN DIEGOSAN DIEGO
Hot + Dry
More Wildfires
Higher Seal Level
Population
Congestion
Source: 2050 Understanding the San Diego Region/ San Diego Foundation
Water Shortages
Public Health
Degraded Air quality
Bio-Diversity
Quality of Life
20502050ASK WILL ABOUT THIS ONE
CAUSE POLUZA
Science Festival
Bio BlitzPro Natura Intl.BioTech Companies
Science EducationS.T.G.M.
Science Grads
Local Tech & BioTech Companies
BIOBRIDGEUCSD
Our whole world is…Our whole world is…
Real Baseball played by Real Athletes.
SAN DIEGO PADRES
Second ChanceHuman Sustainability
Recycling high quality humans for a high quality future.
Funny about Food
Serious about Health
