“ The secret of change is to focus all your energies not on fighting the old but on building the...
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Transcript of “ The secret of change is to focus all your energies not on fighting the old but on building the...
“ The secret of change is to focus all your energies not on fighting the old but on building the new.”
- SOCRATES
Building Relationships
Connecting private and corporate philanthropists and foundations to grassroots community needs to make Sydney a better place and stronger community
Start with what the community tells us is the need, build capacity, and bring skilled donors into community as mentors to invest in long term change to help people thrive in ways the community chooses.
Growing community giving?
Our Focus
The Four Pillars of our work for Sydney Belonging Education, capacity building and employment pathways Transforming communities and place Enabling independence
Fields of Interest Education & employment pathways Community building Women & girls Scholarships Food security Community arts Youth Health
Our Story so far…
SCF Established in 2004 - 2015
$1.9 million total under management.
More than $1.8 million in traditional small grants to the community since 2004.
Our Story so far…
30+ sub-funds for field of interest giving including the Sydney Women’s Fund established in 2006.
Impact Giving since 2013 - 2015: $1.9 million in giving and pledges to our place-based philanthropy program: ProjectWOW!
Helping Every Sydneysider Thrive
THE GRANTING FRAMEWORK
The Four Pillars of our work for Sydney Belonging Education, capacity building and employment pathways Transforming communities and place Enabling independence
Fields of Interest
Early learning Life long learning Community building Food security Community arts Environment Scholarships Early learning Health Women and children
A trusted voice in philanthropy leading change
Strong donor & partner relationships & community engagement by engaging donors in our work
Research & a trusted community knowledge resources
Show visible outcomes through setting the impact & measuring
Share stories of success and challenges
Be a go-to source for the media
Grow social media to engage corporates
Increase funds under management and solid investment performance
Well run business, strong staff and board engagement
COURTING THE CORPORATES
COURTING THE CORPORATES
Find partners that you are attracted to..... people you like and can work with.
Sydney Women’s Fund An inspired strategic move in 2006
Sydney Women’s Fund has proven a great drawcard for Women’s giving circles to the Foundation’s work.
We estimate 80% of SCF donors have come through the SWF sales funnel.
Sydney Women’s Fund
Sydney Women’s FundWE BUILD RELATIONSHIPS WITH INDIVIDUAL DONORS AND CORPORATE WOMEN’S GROUPS
Sydney Women’s Fund Advisory Council- set up 2014 Westpac Ruby Connection CBA Women in Focus National Australia Bank Private Wealth Chief Executive Women Women in Banking and Finance Women on Boards FIFI Females in Finance The Law Society
Share Success stories
Place-Based program - brandedProjectWOW! 2015 Warwick Farm, Fairfield & Claymore
350 people gained skills and pathways work in year one – 600 by year two
Creating confidence & belonging, paths to education, skills, work.
Collaborating to create social enterprises – Pepper’s Café, Violet Room
Building capacity of community leaders through mentoring
ProjectWow!Place-Based Philanthropy
Pilot program launched in 2013 in Warwick Farm - $1.9 M in grants & pledges.
Support by Sydney Women’s Fund with the intent to increase education and reduce umeployment for women/girls.
Early successes of pilot attracted $500K NSW FACs Challenge grant.
Why Warwick Farm?
An SWF sub-fund wanted to support at-risk girls. Teenage sisters were exploiting teens & running a prostitution ring.
31st most disadvantaged suburb in NSW. Our research showed low relative philanthropic investment in Western & South Western Sydney. 2% vs 10%.
High level of unemployment, drug-use, crime, people suffering mental health problems, refugees & asylum seekers.
78% of children at local primary school have English as a second language.
Great local leaders.
ProjectWOW!Warwick Farm
Now in its second year, the pilot collective impact program is focused on education & employment pathways for women, girls and local youth.
350 people gained skills and pathways to work in first year. 600 so far in second year.
Bounce! A basketball court is in the works. This is the suburb’s first sport & recreation facility. A hugely desired community outcome.
ProjectWOW! Expansion
Fairfield & Campbelltown
Each place is unique & community need varies.
Consultation is essential.
ProjectWOW! Expansion
Fairfield, Western Sydney Improving Yr 12 completion rates
with students from 60+ language groups (many refugees and asylum seekers).
Creating belonging, work pathways through community gardens and social enterprise kitchen, sewing circles, intensive English classes for newly arrived parents.
ProjectWOW! Expansion
Claymore, Campbelltown, Western Sydney
RISE - Reengagement Initiative towards Supportive Education with partner org. Whitelion.
After one week, 9 kids suspended from school entered the program.
Creating alternative learning getting at-risk kids back to school when suspended and keeping them out of the juvenile justice system.
What’s your experience of creating partnerships with corporates?
Courting the Corporates
It’s hard to communicate the community foundation
mission.
Corporates don’t want to give to a DGR2.
Corporates go direct to charities as workplace giving
partners.
For corporates to give we need a champion inside
We grant to projects, we don’t have projects to pitch!
We need resources to manage corporate
relationships.
Frequently cited challenges…
Agenda - Courting the Corporates
Why corporate partnerships matter?
What do corporates want?
Corporate partnership evolution.
Types of partnerships.
Benefits of corporate partnerships.
How to create corporate partnerships?
Top tips for creating corporate partnerships.
Why corporate partnerships matter
Community Foundations have world changing goals.
Corporates have significant resources.
Big donors move in pairs
Both Corporates & Community Foundation’s can gain huge benefits from working together.
Together Community Foundations &
Corporates can change the world.
What do corporates want? To be inspired
Professionalism
Listening to their needs
Compelling opportunities that fit with their business
Real business benefits
Real social outcomes
Staff engagement opportunities
Corporate Partnerships have evolved
“The right thing to do”
• Employee Recruitment & Retention
• Stakeholder Satisfaction• Brand Loyalty• Market Expansion• Increased Sales• Social Outcomes
Money
• Money• Volunteers• Board Service• Sponsorhips• Event Support• Cause Related Marketing• Customer/Employee
fundraising• Products or Services
1995 2015
RESOURCES
MOTIVATION
Different types of corporate partnerships
VolunteeringGift in-kindCompany donationSponsorshipCause-related marketing
Employee fundraisingWorkplace givingStrategic partnerships
Benefits of corporate partnerships
Volunteers
Strategic advice
Increased profile
Funds to change
more lives
New opportunities
How would you create partnerships with
Corporates?
What steps would you take?
How to create corporate partnerships
Clarify PrioritiesIdentify Target
Companies
Develop Compelling
Opportunities
Engage prospects
Secure Corporate Partners
Clarify Priorities So that you develop
partnerships that deliver for your foundation.
What’s your goal for corporate partnerships?
Your big reason WHY?
What makes you different?
Be clear on your values.
Identify prospectsSo you get the partners you want.
Gives you greater focus.
Companies that fit with your Foundation.
Where you have contacts?
That can make a meaningful contribution.
Develop compelling opportunities You have huge value to offer
corporates.
Identify opportunities that will appeal to companies.
Package them so that they are inspiring, creative & relevant.
Provide a range of opportunities.
Offer tangible business benefits.
Engage prospects It’s all about securing
meetings.
Use referrals and introductions.
Network.
Enagement events.
“Open Hearts, open minds, open cheque books”.
Secure prospects Build the relationship.
Patient persistence.
Keep on inspiring them.
Proposal that meets their objectives.
Negotiation.
Create a contract/MOU.
Top tips for creating corporate partnerships
1. Focus on prospects where there is a good fit
2. Gain inspiration from other partnerships
3. Approach them with a great opportunity
4. Understand your audience
5. Inspire your prospect
6. Create together
7. Have a goal that’s more than just money
8. Involve the whole organisation
“Some people play at corporate partnerships. You’re either in or you’re out. You have to have the CEO, and trustees
buy-in. Everyone needs to feel really proud of your partnerships”.
- Douglas Rouse, Director of Corporate Partnerships, Save the Children.
SCF Corporate Partners
Sharing a few Case Studies…….
1. CommBank Women In Focus Networking and Lead Generation
Sydney Women’s Fund is a great drawcard for Women’s giving circles to the Foundation’s work.
IWD 2014 & 2015 For the past two years ‘Women in
Focus’ has partnered with SWF to host relevant, impactful events on IWD. 2014 - hosted at Warwick Farm, the site
of our pilot PBP program. Minister Pru Goward spoke about the program’s successes and FACs decision to make 500k challenge grant.
IWD 2015 with CommBank
IWD 2015 Women In Focus hosted a lunch in Sydney where women in SWF’s social enterprises & business incubator programs were able to have market stalls & have an experience cooking with the chefs of Luke Mangan’s Mojo on Danks Street.
2. Dermalogica
Project partner
Dermalogica is a women’s skin health brand.
Have a sophisticated & successful CSR program with similar mission to SWF. FITE – Financial Independence Through Entrepreneurship in US & other markets using KIVA platform.
Offer micro-loans to female entrepreneurs.
DermalogicaRepeated attempts to get traction for the FITE program in Australia failed – dermalogica were frustrated. Low staff involvement. ‘Cash back’ style donation labels on product for retailers &
consumers not returned. Low event attendence. No donating.
They needed real and engaging
local giving opportunities…
The Violet Room & Dermalogica
We invited Dermalogica to narrow their focus and make their goals more tangible for their audiences.
To partner with us to enhance an existing micro business incubator / social enterprise at Warwick Farm - The Violet Room.
i.e. To give locally to support women trying to enter the beauty industry (eduation and employment pathways).
And to help young girls with self-esteem, through skin health education as part of our existing project – Strive Girls.
Some of what Dermalogica offers... Refurb of The Violet Room – new treatment table, furniture etc. Professional marketing – re-design & production of spa menu,
signage, etc. Dermalogica product for use by women in the beauty & health
careers incubator. Scholarships for graduates of the Doorways program (our TAFE
outreach program offering a mixture of classes including beauty) to take their employment opportunities to the next level.
Mentoring. Holiday workshops for participants of the Strive Girls program. Gifts in-kind for SCF/SWF events.
Media & profile raising. Introductions to real work opportunities with their customers.
Conclusion
It can take time, research, effort and bravery to create corporate partnerships.
But the significant benefits they deliver will make them worthwhile.