The Chevrolet company needed to invent a new car so sales would increase.
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Transcript of The Chevrolet company needed to invent a new car so sales would increase.
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Corvair Research ProjectHaven Gonzales
Jordan MitchellPoojan PatelMiles Maze
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Why was the Corvair invented?
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Idea Needed
The Chevrolet company needed to invent a new car so sales would increase.
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Affordable prices
The Corvair was widely popular around the country because of the affordable prices
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Design Needs
People wanted a futuristic car with an engine in the back.
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Why was the Corvair a bad vehicle?
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Dangerous?
In its time the Corvair was considered an extremely dangerous vehicle
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Fatal Design
The Corvair’s design led to unstable emergency handling and only about 1.8 million were invented.
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The car’s original purpose
The car was originally made for racing but because the engine was in the back of the car it made the vehicle dangerous.
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Why was the Corvair discontinued?
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General Manager idea
One theory is that the General Manager was going to shut down the Corvair production in 1969.
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“Unsafe at any Speed”
Ernie Kovacs, a famous comedian, was killed in a crash whilst driving a corvair leading to the publishing of Ralph Nader’s famous book “Unsafe at any Speed” which brought bad business to the company.
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Sales Drop
The Corvair went into a steep sales decline when Nader’s book hit stores in 1965. Then in 1969 the Corvair was completely discontinued.
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Who was Ralph Nader and why did he write the book “Unsafe at any Speed”?
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Ralph Nader
Ralph Nader was born February 27, 1934 and is a political activist and corporate critic
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Charges made against Corvair production
Ralph Nader made a charge saying that the Chevrolet Corvair had a defective rear suspension causing it to roll over
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The reasons behind the Book
In 1965, Nader wrote the book, “Unsafe at any Speed” legalizing the charges, but after a series of tests, they proved false and Nader wrote the book for publicity and profit.
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Bibliography
"This Day in History." History.com. A&E Television Networks, n.d. Web. 01 May 2013. http://www.history.com/this-day-in-history
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Bibliography
"The 1969 Corvair Group." The 1969 Corvair Group. N.p., n.d. Web. 01 May 2013. http://www.corvair.org/chapters/69corvair/
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