The Chevrolet company needed to invent a new car so sales would increase.

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Corvair Research Project Haven Gonzales Jordan Mitchell Poojan Patel Miles Maze

Transcript of The Chevrolet company needed to invent a new car so sales would increase.

Page 1: The Chevrolet company needed to invent a new car so sales would increase.

Corvair Research ProjectHaven Gonzales

Jordan MitchellPoojan PatelMiles Maze

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Why was the Corvair invented?

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Idea Needed

The Chevrolet company needed to invent a new car so sales would increase.

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Affordable prices

The Corvair was widely popular around the country because of the affordable prices

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Design Needs

People wanted a futuristic car with an engine in the back.

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Why was the Corvair a bad vehicle?

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Dangerous?

In its time the Corvair was considered an extremely dangerous vehicle

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Fatal Design

The Corvair’s design led to unstable emergency handling and only about 1.8 million were invented.

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The car’s original purpose

The car was originally made for racing but because the engine was in the back of the car it made the vehicle dangerous.

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Why was the Corvair discontinued?

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General Manager idea

One theory is that the General Manager was going to shut down the Corvair production in 1969.

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“Unsafe at any Speed”

Ernie Kovacs, a famous comedian, was killed in a crash whilst driving a corvair leading to the publishing of Ralph Nader’s famous book “Unsafe at any Speed” which brought bad business to the company.

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Sales Drop

The Corvair went into a steep sales decline when Nader’s book hit stores in 1965. Then in 1969 the Corvair was completely discontinued.

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Who was Ralph Nader and why did he write the book “Unsafe at any Speed”?

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Ralph Nader

Ralph Nader was born February 27, 1934 and is a political activist and corporate critic

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Charges made against Corvair production

Ralph Nader made a charge saying that the Chevrolet Corvair had a defective rear suspension causing it to roll over

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The reasons behind the Book

In 1965, Nader wrote the book, “Unsafe at any Speed” legalizing the charges, but after a series of tests, they proved false and Nader wrote the book for publicity and profit.

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Bibliography

"This Day in History." History.com. A&E Television Networks, n.d. Web. 01 May 2013. http://www.history.com/this-day-in-history

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Bibliography

"The 1969 Corvair Group." The 1969 Corvair Group. N.p., n.d. Web. 01 May 2013. http://www.corvair.org/chapters/69corvair/

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