®

Task Team 5

IMb and Reply Mail

Steve MonteithLaine Ropson

Participants

2

Name CompanySteve Monteith USPSKaren Tucker USPSFrank Price USPSAna Cikowski USPSDon Harle Diamond Marketing SolutionsLaine Ropson Ropson & Associates, LLCLisa Bowes IntelisentSteve Colella Calmark, IncPam Kalvaitis Allstate InsuranceDan O'Brien First DataJody Berenblatt Direct BrandsLon Robinson III Tension Envelope Corp.Steve Brocker Western States Envelope & LabelBrian Gillespie Inner Workings

Issue Statement

Identify gaps, define and implement solutions to the existing on-line tool to create IMb artwork for reply devices and any other documentation used to create IMb artwork for reply devices.

3

Focus – QBRM Sampling

Review the USPS’s proposal for qualified Business Reply Mail (QBRM) sampling.Understand the USPS processUnderstand the mailer's ability to

produce samplesDiscuss alternate process

4

Focus – Reply Mail On-Line Tool

Review and enhance the on-line tool for use by mailers by allowing: the on-line tool to be used by mail service providers

on behalf of their clients. all applicable Service Type IDs to be used in IMb. the ability to place IMb in the address block as well

as the barcode clear zone. the ability to add a unique serial number to the IMb

and perhaps a range of serial numbers. input of company name input of unique ZIP+4 Code Other

5

Focus – Reach and Teach

Explore and suggest alternatives if the on-line tool cannot be redesigned quickly, including FAQ’s, webinars and/or training decks.

6