© Symnetics México 2009 Tantum Group, 2012 – Executive Master Class: Fostering Value Innovation...
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© Symnetics México 2009 m Group, 2012 – Executive Master Class: Fostering Value Innovation through Co-Creation approach; Lausanne May 29th, 2012 Fostering VALUE INNOVATION through the CO-CREATION Approach Top Executive Master Class, Lausanne Lausanne, May 29, 2012 Key note speaker Professor Venkat Ranaswamy Professor of Marketing at the Ross School of Business, University of Michigan
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Transcript of © Symnetics México 2009 Tantum Group, 2012 – Executive Master Class: Fostering Value Innovation...
© Symnetics México 2009Tantum Group, 2012 – Executive Master Class: Fostering Value Innovation through Co-Creation approach; Lausanne May 29th, 2012
Fostering VALUE INNOVATION through the CO-CREATION Approach
Top Executive Master Class, LausanneLausanne, May 29, 2012
Key note speaker Professor Venkat RanaswamyProfessor of Marketing at the Ross School ofBusiness, University of Michigan
© Symnetics México 2009Tantum Group, 2012 – Web Konferenz BSC 2.0
INNOVATION MASTER CLASS: Fostering VALUE INNOVATION through the CO-CREATION Approach
Objectives: Good understanding of the power of
Co-Creation and its potential of application for innovation process
Experiencing concept and method of Co-Creation
Discuss value of Co-Creation for your business innovation activities
Background and objectives
What is VALUE CO-CREATION about?Developing new products, services and business models through a co-creation process with stakeholders in order to build competitive advantage.
© Symnetics México 2009Tantum Group, 2012 – Web Konferenz BSC 2.0
Agenda
08:30 am Session 1: Introduction to Co-CreationSession 2: Engagement plattforms and Stakeholder ExperiencesSession 3: Engagement Plattforms and Network ResourcesSession 4: Innovation and Co-CreationSession 5: Applying Co-Creation (business case)
12:30 pm Lunch
01:30 pm Session 6-8: Formulating action projects and linking them with Leadership and the Strategy Performance Management System through Co-CreationSession 9: Challenges in implementing co-creative initiatives and how to overcome themSession 10:Getting started with implementing your co-creative action projects Closing: 04:00pm
INNOVATION MASTER CLASS: Fostering VALUE INNOVATION through the CO-CREATION Approach
Lausanne, May 29th, 2012
© Symnetics México 2009Tantum Group, 2012 – Web Konferenz BSC 2.0
INNOVATION MASTER CLASS: Fostering VALUE INNOVATION through the CO-CREATION Approach
Speakers
Professor Venkat Ramaswamy• Professor of Marketing at the Ross School of Business,
University of Michigan• He is co-author (with C. K. Prahalad) of the acclaimed book
„The Future of Competition: Co-Creating Unique Value with Customers“ (Harvard Business School Press, 2004).
• Recent Book: The Power of Co Creation, edited by Simon and Schuster, October 2010
• Venkat’s current work focuses on migrating companies globally to the next practice of experience co-creation.
Mathias Mangels• Founding Partner of Tantum Group, an innovation and strategy execution professional service company
• Managing Partner for innovation assignments on products, services and
• business models in Europe, Middle East and Latin America• Focus on delivering outstanding results accomplished through the implementation of innovative new offerings with clients.
© Symnetics México 2009Tantum Group, 2012 – Web Konferenz BSC 2.0
INNOVATION MASTER CLASS: Fostering VALUE INNOVATION through the CO-CREATION Approach
Registration:
Innovation Master ClassLausanne, May 29th, 2012
LocationHotel Alpha-Palmiers Rue du Petit-Chene 34CH-1003 Lausanne, Switzerland
Contact for Hotel room bookings:T +41 21 55 55 999F +41 21 55 55 [email protected]
Registration Fee: 480,-€ zzgl. MwST.Participants will receive case studies and Venkat Ramaswamy´s latest book „The Power of Co-Creation“
Your contact partner
Henriette WinttererOffice [email protected] 08024 47 47 60
© Symnetics México 2009Tantum Group, 2012 – Web Konferenz BSC 2.0
Tantum Group CEE
Georg Reygers, Geschäftsführer Tantum CEE
Matthias Uebel, Principal
Münchner Straße 38
83607 Holzkirchen bei München
t +49 8024 474 767
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