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Transcript of -Strictly Confidential- 1 NCLR Health Summit American Heart Association-SouthWest Affiliate...
-Strictly Confidential- 1
NCLR Health SummitAmerican Heart Association-SouthWest Affiliate
September 23, 2015
Advocating for Healthy Food in Our Communities
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Overview• Grocery Store Access – A Statewide Approach
– Policy Basics– Grassroots Advocacy in the State Capitol– Volunteer Perspective
• Healthy Corner Store Initiative – A Local Approach– Policy Basics– Grassroots Advocacy in the Community– Media Advocacy
• Questions?
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Healthy Food FinancingBringing Access to Healthy Foods to All Communities
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Healthy Food FinancingoGrocery Store Access
•Creation or expansion of a Healthy Food Financing Initiative program to increase the number of healthy food retail outlets (i.e. grocery stores) in underserved communities
oHealthy Corner Stores•Creation or expansion of a Healthy Corner Store Initiative to increase the amount of healthy food offered in existing corner stores located in low- to moderate- income communities
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Grocery Store AccessPolicy BasicsPolicy: –Establishment of Program funded by State Agency–Provides grants or revolving loans to food retailers for development
or expansion of food retail outlets (i.e. grocery stores)–Program supported with education and visibility activities–Guidelines and minimum requirements must be met by food retailer
Target Impact: –Underserved, Low- to Moderate-Income Communities–Rural, Urban, or Suburban
Appropriation: –$5 million to $10 million investment by state
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Texas Grocery AccessA Case Study
Problem:- Texas has the least number of grocery stores per capita in the
U.S., resulting in poor health and higher healthcare costs- 3.4 million Texans lack grocery access with healthy food options- Texas is among the 15 most obese states in the country
Solution:- The Texas Grocery Access Investment Act - Legislation will make healthy eating obtainable to Texas families
who are already stretched thin, and lack transportation to travel for healthy food options
- $10 million investment for program to provide grants and financial support for food retailers to develop or expand healthy grocery stores in underserved areas
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Texas Campaign • Policy and Direct Lobbying Tactics
–HB 1485 and SB 1590 filed during 84th Texas Legislative Session–Meetings with Legislators and Staff–Development and Creation of Fact Sheets; Polling
• Media and Social Media Engagement–Social Media Posts and Blogs–Texas Tribune
• Coalition Development/Texas Grocery Access Task Force• Grassroots Advocacy
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Grocery Access Taskforce
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Grassroots AdvocacyWorking with Latino
Populations
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Cultivating Relationships with Latino Lawmakers
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Youth Advocacy
The Youth Advocating for Heart Day at the CapitolOver 70 youth advocates, community members, school teachers and administrators, heart disease survivors, and AHA volunteers came together from across the state to
meet with 65 legislative offices to advocate for Texas Grocery Access Investment Act.
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You’re the Cure advocates kick-off the 84th Legislative Session with Advocating for Heart “181 or Bust” on January 21st.
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Later in April the Voices for Healthy Kids Texas team hosted an Advocating for Heart Day focused on Priority Populations.
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The May 6th Advocating for Heart Day with guest speaker Jennifer White, Voices for Healthy Kids Health Equity Partnerships Manager.
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Healthy Corner Stores
A Local Approach to Healthy Food Access
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Grocery Store AccessPolicy Basics
Policy: –Establishment of Program funded by City Investment–Provides grants existing corner stores to provide healthy food –Program supported with education and visibility activities–Guidelines and minimum requirements must be met by corner
store
Target Impact: –Underserved, Low- to Moderate-Income Communities–Rural, Urban, or Suburban
Appropriation: –$250,000 to $1 million+; often depending on city’s population size
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City of Austin Healthy Corner Store Initiative Problem:
- 8.7% of Travis County’s low-income population did not live close to a grocery store
- Obesity and food access are issues disproportionally affecting Austin’s minority communities
Solution:- The Austin Healthy Corner Store Initiative - City allocation of $400,000 for obesity prevention measures,
including $150,000 for creation of corner store program- Provides for mini-grants for existing corner stores to expand or
reinvade, as needed, to provide healthy food options (i.e. refrigeration, shelving, kiosks, etc.)
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Case StudiesPhiladelphia, PA- $1.5 million one-time investment; $400,000 recurring- 660+ Corner Stores impacted by program- 478,000 customers reached and 25,000 healthy products introduced
Washington, D.C- $300,000 allocation to launch program- Program provides grants, loans, equipment, and technical assistance to
corner store owners to increase access to healthy foods in low-income communities
Minneapolis, MI- City passed ordinance in 2008 requiring small food stores to carry at
least five varieties of fresh produce- City allocation of $200,000 to create program to focus on education,
planning, and implementation
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Engaging the Community
Bringing the Voice of the Neighborhoods to City
Council
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Demonstrating the Need for Increased Access to Healthy Food
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La Mujer Austin Spanish Radio Interview
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Media Advocacy
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Media Advocacy1 Billboard2 one-week long online ads on the Austin Monitor2 two-week long online ads on the Austin Chronicle1 two-week long online ad on the Austin American Statesman2 Print ads in the Austin Chronicle1 front page print ad in the Austin American Statesman1 business page ad in the Austin American Statesman1 KAZI Radio PSA (aired 100 times)1 KEYE interview1 Opinion Editorial in Austin American Statesman (written Dr.
Eduardo Sanchez and Bobby Jenkins)Submitted 3 Letters to the Editor to Austin American
Statesman
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QUESTIONS?Please contact us with any questions
Kaitlyn Murphy, Senior Government Relations Director, Texas• [email protected]• 512-338-2449
Vanessa Fuentes, Senior Grassroots Director• [email protected] • 512-338-2649