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Strategic Plan Analysis

Rebecca Butler

Emory University

Opened in 1838 Major Private

Research University Current Enrollment

of 14,000 Students 7441

Undergraduate 6452 Graduate

Affiliated with the United Methodist Church

Located in Atlanta Georgia

Emory Libraries

9 libraries Main Library is the

Robert W. Woodruff Library

Also home to Pitts Theological Library, Goizutea Business Library and others

Total library expenditures for 2010 were over $33.5 million.

Emory Libraries Strategic Plan

Covers years 2012-2015

Written in September 20122

Planning school style

SWOT Objectives Internal/External

Auditing Strategy Evaluation Strategy

Implementation

General Structure Vision, Mission and

connection to the Institutional Mission

Goals (3) Strategic Objectives

(8)- not directly linked to the goals

FY2012 Milestones Statement of

organizational values

Vision and Mission

Vision:"The Emory University Libraries inspire creative expression, scholarship and new knowledge. The Emory University Libraries are a microcosm of Emory University, the heartbeat of the knowledge enterprise. We preserve the past, convene the present, and work to build a better future."

Mission"We develop distinctive collections, services, staff and facilities to preserve our intellectual heritage and advance the discovery and transmission of knowledge for students and scholars of today and tomorrow."

Goal 1: "The Emory Libraries, with its

renowned special collections, distinguished staff and world-class facilities, is differentiated from peer institutions and is an international leader for trans-disciplinary research and teaching in modern literature, African American history and culture, civil and human rights, religious expression, health and disease eradication, and conflict resolution."

MARBL (Manuscript, Archives, and Rare Book Library) Collections and MARBL Level 9 and 10 revitalization

Eventual development of a MARBL Building (separate objective)

Key Objective

Goal 2:

Key Objective

"Emory Libraries are recognized as a leader in innovative and robust digital information services and resources."

Research Commons Supporting Digital Scholarship

Application of digital tools and techniques to scholarly communications, research, and teaching.

Digital Scholarship Commons

Goal 3:Key

Objective

"The Emory Libraries operate as a customer-focused, process-managed and data-driven organization."

Customer focus/Voice of the Customer and Process Improvement

Improve storage and sharing of assessment data

Apply Balanced Scorecard Approach

Strengths In touch with the Mission of the university Modern Literature Collection in MARBL African American history and culture collection

in MARBL Traditional meeting ground for scholars Strong partnerships with faculty Strong Administrative Support of library goals Large collections Commitment to organizational values Skilled and dedicated staff

Weaknesses Not enough space to house MARBL Collections Not enough staff for MARBL collections Technology capabilities are lagging Not enough areas for events Few technology enhanced instruction spaces The current collections and libraries do not

appear unified Customer service is lacking Access, storage and preservation of digital assets Not enough control over digital assets Old systems

Opportunities Attract outstanding students Enable new forms of scholarship Development of new certificate programs Development of new modes of communications

and expression Broad dissemination of scholarship Cross-campus Collaboration Additional support for other sciences Development of new partnerships with faculty Observe and rapidly prototype information

Threats Competition for funding from other sources Lack of space for new buildings Few external partners available for development Difficulty acquiring necessary technology Lack of support from faculty and other staff Digital piracy/unauthorized use Too many organizations/units/departments dealing

with information

SWOT

Political Emory University’s Vision Administrative changes at the

University National and Local election results Board of Trustees

Economical Funding changes- availability of

funds from grants, etc. Fewer donors available due to

economic downturn University Budget Library budget within the University

budget

Social Increase in need for “third space”

spaces People using technology need a

place to gather and discuss in person.

Changing demographics of the student body

Changing demographic of the community surrounding the university

Technological New technologies Increase of digital resources Increased emphasis on technology Technological literacy

PEST

Benchmarks and Assessment

Possible Benchmarks

LibQual Academic

Renovation benchmarks

Information Commons

Building projects

Assessment Voice of Customer Balanced

Scorecard Organizational

Values FY Milestones

{ {Strengths

Plan overall is a shift to “Library as Service” facility

Opportunities to more deeply impact Emory University

Measurable outcomes Dynamic Language Connection to the

institutional mission

Weaknesses

No marketing built in

Only one outreach item included

Intention to build 2 buildings seems a bit out of reach

Comments/Assessment

Cuillier, C. J. (2011). From Surving to Thriving. Journal of Library Administration, 130-155. Emory University. (2012). About Emory. Retrieved June 2012, from Emory University:

http://www.emory.edu/home/about/factsfigures/index.html Emory University Libraries. (2012). Robert W. Woodruff Library. Retrieved June 2012, from Emory

Libraries: http://web.library.emory.edu/libraries Emory University Libraries. (2012). Strategic Plan of the Emory University Libraries. Retrieved June

2012, from Emory Libraries: http://web.library.emory.edu/about/mission-and-strategic-plan Forrest, S. B. (2006, September 25). Assessment in the Emory University Libraries: Lurching towards

Sustainibility. Retrieved June 2012, from http://www.powershow.com/view/9d499-YzViN/Assessment_in_the_Emory_University_Libraries_flash_ppt_presentation#.T-ORGIHBkaE

Hauk, G. S. (n.d.). Emory History. Retrieved June 2012, from Emory History: http://emoryhistory.emory.edu/history/index.html

LibQual. (2012, April 17). ClimateQual. Retrieved June 2012, from LibQual: http://www.libqual.org/documents/LibQual/publications/2012/2012_Webcast_Kyrillidou_etal_ClimateQUAL.pdf

Lynch, C. (2009, May). Lecture: Impact of Digital Scholarship on Research Libraries. Journal of Library Administration, 49(3), 227-244.

Matthews, J. R. (2005). Strategic Planning and Management for Library Managers. Westport, CT: Libraries Unlimited.

Moran, R. D. (2007). Library and Information Center Management (7th ed.). Westport, CT: Libraries Unlimited.

Research and Markets. (2008, 12 05). Detailed Data from 65 Academic Libraries on Academic Library Building Renovation Benchmarks. M2PressWIRE.

US Department of Education. (2012). Library Statistics Program: Compare Academic Libraries. Retrieved June 2012, from National Center for Education Statistics: http://nces.ed.gov/surveys/libraries/compare/LibraryDetails.aspx?id=139658&parent=contentFrame&Popup=1

Bibliography