Source of sustainable competitive advantage. ◦ Intellectual Property ( Patents, brands). No...
3
-
Upload
martina-norah-martin -
Category
Documents
-
view
223 -
download
0
Transcript of Source of sustainable competitive advantage. ◦ Intellectual Property ( Patents, brands). No...
Source of sustainable competitive advantage.◦ Intellectual Property ( Patents, brands).
No competitors can access the same intellectual property
◦ Superior business processes. Profit margins good from low costs / superior quality /
customer relations leading to loyalty / etc
◦ Blue ocean strategy. Breaking out from competitors into ‘new’ markets.
2
Micro-market analysis focuses on customer needs.
Favourable when there is;◦ Identifiable and unmet need/want.
( = opportunity)◦ No other product to meet that need.
(= no competition)◦ Likely growth of that segment and/or other opportunities.
(= strong future / return on investment)
(Porters generic strategies – focus within segment)
3