SocializingHow to look professional online and start the conversation

How Many People are Really Online?

Yes, that is BILLION

Socializing

Wanna Hangout?

Facebook 1 billion

Twitter 500 million

Google+ 340 million

LinkedIn 200 million

Tumblr 150 million

Pinterest 25 million

Insite Software Is Active on:

LinkedIn

Facebook

Twitter

Pinterest

Google+

Stumble

First in a Series

Why a profile photo is important

How to understand your audience

To tell a story and craft a message in the 1st person

How to join and participate in groups & discussions

LinkedIn Workshop - In this session you will learn:

The first step…MAKE A GOOD IMPRESSION

Persona is key… who are you anyway?

Full Disclosure…Be Cautious of TMI! There are NO “Do-Overs” - Online is not very forgiving

Opps…Did I say that out loud?

Photo Examples

One Example• Professional Photo• Searchable Components

• Headline w/Key Words• Loan Officer• Company• Relevant Message

• Persona Matches Photo

Needs Improvement• No Photo• Non-Searchable Headline• No Key Words• Vague-Is this a real person?

Best Practice: No cropped party photos, ex-girl friend’s arm or ex-fiancée’s shoulder

Who is the audience?

200 Million Global Users

Business Connections & Networking

Exchanging Ideas

Thought-Leadership / Influence

Groups and Discussions Dialog

Looking for Jobs

What are they specifically doing and looking for on LinkedIn?

Introduction: Tell a Story

Examples of a good introduction:• Conversational, story telling • Words that flow and play nicely together• Convey the message in the “first person” dialogue • A paragraph (maybe 2 short paragraphs at most)

Not as successful:• Salesy language• Too long and wordy• Too short and choppy • Misspelled or misused words

Craft a message not a novel

How to tell a story?

A strong headline with key words

Craft a dialogue, personalize your persona

Be human so people want to connect

Lists with bullets are good (no more than 6)

Remember: LinkedIn is not Facebook or Twitter

Tone and messaging on LinkedIn

Check it out… You Choose!Which is more pleasing to the eye? Which would you be more likely to read?

Discussion in Groups

• Like a Discussion in Groups• Give a one Sentence Synopsis • Comment on a Discussion in Groups

Ask a question, answer a question within in groups

Discussion in GroupsAsk a question, answer a question

eCommerce Insite

Sitecore eCommerce

Socializing OnlineQuestions?

Resources

http://visual.ly/day-life-internet?utm_source=visually_embed

Infographic Resource:

http://www.jeffbullas.com/2012/11/09/personal-branding-on-linkedin-10-mistakes-to-avoid

LinkedIn Resource: Likeable Local