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University PrimetimeSM

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Current Social Networking

•Facebook

•Twitter

•Instagram

•Pinterest

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Review The Market•Worldstarhiphop.com: worth $20,247,051

•LinkedIn founder, Reid Hoffman could net roughly $855 million, and CEO Jeffrey Weiner could be worth as much as $103.5 million

•Instagram: worth $1 billion

•Pinterest: $7.7 billion (Forbes)

•What’s in common: easy to use, easy to access web and app formats

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Tumblr.com Daily Visits: 14,370,000 Daily Pageviews: 66,102,000 Daily Revenue: $ 99,153

Monthly Visits: 431,100,00Monthly Pageviews: 1,983,060,000 Monthly Revenue: $ 2,974,590

Yearly Visits: 5,173,200,000 Yearly Pageviews: 23,796,720,000 Annual Earnings: $ 35,695,080

Estimated website net worth: $ 356,379,622

Review The Market

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Facebook Drawbacks

•Never really know what people are actually doing

•Same, old features

•Not much privacy

•No exclusivity

Need Something NEW and INNOVATIVE

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Needs and Opportunities

•Exclusivity based on college campus

•Combined elements of social media

•Find out what ACTUALLY is going on at your campus • Night life/ social events• Sporting events• Concerts

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The Idea

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The Goal

Become every college student’s one stop website for:

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The Mission

•1) Provide exclusive college information including: night life, concerts, and school events

•2) News about: Sports, Fashion, Humor, Greek Life, and Entertainment in the form of blogs

•3) Allow users the opportunity to view what is occurring at their university: promotions, giveaways, events

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How it Works

•Tabs for Sports, Music, Fashion, Humor, Greek Life, About Us, Primetime Campuses, Primetime Pride

•Click Primetime Campuses and see a list of colleges featured from across the country

•User can then click their college and see all the latest news happening at OR near their college for that given day

•Problem that is solved – NO MORE ANNOYING FB EVENTS!

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Potential Market

•College students

• Huge potential markets

• Always want change- NEWEST THING

• Want to know more about college events

•College Alumni

• For staying informed

•Potential high school studentsConfidential

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Target Market Identification

Qualtrics Survey created and link distributed to University of Massachusetts-Amherst students

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Qualtrics Survey

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Qualtrics Survey

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RESULTS

•Approximately 90 responses for each multiple choice question

•Around only 20 viable responses for open-ended questions

•Overall survey was a success

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Results Question 1

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Results Question 2

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Results Question 3

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Results Question 4

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Results Question 5

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Open Ended Response 1Information Wanted

•"Events on and off campus, job opportunities, sport events, shows."

•"Stories about interesting students/events on campus."

•"I would want to read about UMass sports teams. I would want to read recommendations for local things to do that are fun."

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Open Ended Response 2Functions Wanted

•"Be able to share, comment posts and download music"

•"Have hilarious videos, jokes, pictures etc."

•"Maybe a map feature. It would pin areas where people say things are going down"

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Possible Implementation Problems

•Getting a known identity as UniversityPrimetime

•Time between concept site is put up and full site is created- can lose potential consumers in this time

•Bloggers must be interesting

•Users understanding how site works

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Addressing Needs

•1)Provide the distinct information for people to come back with blogs (sports/fashion/news)

•2)Respondents want to know what is happening on campus in particular(campus events and deals)

•3)Need to have interesting posts by bloggers

•4)Ease of use around site

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Addresing Need 1- Blogs

•Blogs on humor, fashion, music, and sports will all be provided separately

•Definite "must have" based on our survey

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Addressing Need 2- Campus Info

•Information provided by each campus exclusively

•Specific deals, events, and articles

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Addressing Need 3-Interesting Posts

•Interesting headlines along with ESPN Headlines

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Addressing Need 4

•Headline of site allows for easy use

•Simple Access to: 1) About 2) Different Campuses offered along with "pride" pictures 3) Store 4) Blogs

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Second Qualtrics Survey

•Need to develop our customer wants further

•What features do they like?

•What else would they like to see?

•Improvements?

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Second Qualtrics Survey

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Results Question 1

13 respondents

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Results Question 2

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Results Question 3

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Observing Results- Possible New Features

•Respondents want ways of getting deals, promotions, and giveaways

•Possible implementation of "map" feature that shows where people are going particular night

•Also offer ways for people to say how their night is going while out on town

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How to Generate Revenue

•Advertisements and sponsors on our website

•Cross-promoting with concerts

•Selling apparel – Bracelets and sunglasses ordered

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How To Generate Revenue 2

•Virtual Goods And The Gift Shop (Facebook gifts have become an extremely lucrative business, generating upwards of $100 million last year.)

•Campus Pride Events (Students can send each other virtual gifts)

•Artists and Entertainers pay for spots for their videos (Put ads on videos and charge for them {like worldstarhiphop.com})

•Local restaurants and business partnerships (Advertisements to a specific group of students)

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Marketing Plan

•Blog of the Week

•Primetime App

•Sponsors - Restaurants, Local Businesses

•Social Media Outlets

•Merchandise

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Potential Sponsors

•We are currently speaking with representatives from companies, such as:

• Verve Energy• College LYFE Clothing• S.C.O.W. Clothing• Electric Flurry Foam Tour

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Potential Sponsors

•Local businesses, restaurants, barber shops, etc.

• Charge clients monthly/yearly fees

Ex) Wings over Amherst pays monthly fee to have advertising, coupons, or other promotions on our site

Ex) Southwest Delivery- "The official sponsor of UMass Primetime"

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Diffusion Curve for Adoption

•Target market 10,000 UMass students initially

•Eventual adoption of 14.4 million U.S. College students

•10% imitation rate

•12% innovation rate

•Similar to Twitter adoption rates

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Diffusion Rate

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Diffusion Rate

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Your Contribution

•4 months: 20 Facebook profile pages and counting

•Everyone to LIKE: Facebook.com/UniversityPrimetime

•Everyone to follow: @UnivPrimetime

•Reach out to target market through these Facebook profile pages to spread brand awareness

•Word of mouth!

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Contribution (Continued)

•This is all about YOU – Students telling other students domino effect

•College students always wants something COOL and NEW… Facebook is starting to get old and people don’t want to use it anymore

•Who do YOU know that can help from other colleges? Can they make a Facebook profile for their school?

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Thank you!

•What questions do you have?

•Please feel free to email us at any time at UniversityPrimetime@gmail.com

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