Single Male In his 30’s Successful architect Well-traveled What kind of products do you think...
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Single Male In his 30’s Successful architect Well- traveled What kind of products do you think he’d use?
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Transcript of Single Male In his 30’s Successful architect Well-traveled What kind of products do you think...
Single Male In his 30’s Successful
architect Well-traveled
What kind of products do you think he’d use?
The Deal:
The marketing team at Tag Heuer has heard about a movie production.
Someone from Tag Heuer approaches the set dresser with a lucrative proposal and they come to an agreement.
They feel that, given the star power of the actor playing The Architect, this project would be a great vehicle for showcasing its product.
The Architect stands outside a movie theater waiting to meet a friend. The camera pans down to show a slight tap of the actor's foot.
Next, it moves up and zooms in to show him checking his wristwatch for the time.
After switching from the actor's face to the face of the wristwatch, the camera pauses just long enough for you to really see the wristwatch.
He's wearing a link-style, stainless steel Tag Heuer luxury sports-watch. The camera pans out and swings around, introducing a beautiful woman into the scene...
Throughout the program, the wristwatch casually appears in several scenes.
Who benefits from product placement.doc
Price range: $1700-$6700
